chapter_14_-_hermeneutics.ppt
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MYERS
QUALITATIVER
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IN
BUSINESSA
ND
MANAGEMENT
Sage Publications Limited 2008 Michael D. MyersAll Rights Reserved
HERMENEUTICS
Chapter 14
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Introduction
There are many differentways to analyse qualitativedata
Hermeneutics is oneapproach to analysing and
interpreting qualitative data
Hermeneutics
WrittenRecord
Data AnalysisApproach
Data CollectionTechnique
Research Method
PhilosophicalAssumptions
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Hermeneutics
Hermeneutics focuses primarily on the meaningof
qualitative data, especially textual data
The purpose of using hermeneutics is to aid human
understanding It helps the qualitative researcher in business and
management to understand what people say and do, and
why
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Hermeneutics defined
Hermeneutics is primarily concerned with understandingand interpreting the meaningof a text or text-analogue
Interpretation, in the sense relevant to hermeneutics,
is an attempt to make clear, to make sense of an objectof study. This object must, therefore, be a text, or a
text-analogue, which in some way is confused,
incomplete, cloudy, seemingly contradictory - in one
way or another, unclear. The interpretation aims to
bring to light an underlying coherence or sense(Taylor 1976: 153)
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Hermeneutics defined (2)
A text-analogue is anything that can be treated as a text,such as an organization or a culture
The hermeneutic task consists in understanding what aparticular text means
Hermeneutics helps a researcher to produce a story that is
believable
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1. Historicity
Historicity refers to the thesis that who we areis throughand through historical
Who we are is a function of the historical circumstancesand community that we find ourselves in, the language wespeak, the historically evolving habits and practice weappropriate, the temporally conditioned choices we make
Hermeneutics defends the ontological claim that humanbeings aretheir history (Wachterhauser, 1986: 7)
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2. The hermeneutic circle
The hermeneutic circle refers to the dialectic between theunderstanding of the text as a whole and the interpretationof its parts, in which descriptions are guided by anticipatedexplanations (Gadamer 1976a: 117)
The hermeneutic circle suggests that we understand acomplex whole from preconceptions about the meanings ofits parts
Human understanding is achieved by iterating between theparts and the whole which they form
The goal of interpretation is to produce a reading of thetext that fits all important details into a consistent, coherentmessage, one that fits coherently into the context . . .(Diesing, 1991: 110)
http://c/Documents%20and%20Settings/gofton-salmond/My%20Webs/isworld/interp.htmhttp://c/Documents%20and%20Settings/gofton-salmond/My%20Webs/isworld/interp.htm -
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3. Prejudice Hermeneutics suggests that prejudice, pre-judgement or
prior knowledge plays an important part in our
understanding Our attempt to understand a text always involves some
prior knowledge or expectation of what the text is about. Infact we cannot understand a text unless we have someunderstanding of the language
Hermeneutics suggests that understanding always
involves interpretation; interpretation means using one'sown preconceptions so that the meaning of the object canbecome clear to us (Gadamer, 1975: 358)
The critical task of hermeneutics then becomes one ofdistinguishing between true prejudices, by which weunderstand, from the false ones by which we
misunderstand (Gadamer, 1976b: 124)
As researchers we need to become aware of how our ownviews, biases, culture and personal history have asignificant impact on how we view the world
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4. Autonomization
Ricoeur (1981) makes an important distinction betweenverbal speech and written text
He says that the author's meaning, once it is inscribed in atext, takes on a life of its own. This process ofautonomization takes place whenever speech is inscribedin a text
This means that the text now has an autonomous,objective existence independent of the author. Oncesomething is published or in the public domain, it isvirtually impossible to take it back
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5. Distanciation
Distanciation refers to the inevitable distance that occurs intime and space between the text and its original author onthe one hand, and the readers of the text (the audience) onthe other
Since the text takes on a life of its own, it becomesdissociated from the original author, the originally intended
audience, and even its original meaning
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6. Appropriation and 7. Engagement
Ricoeur suggests that the hermeneutic task is to makeAristotle's writings our own. The text is the mediumthrough which we understand ourselves (Ricoeur, 1991:87)
Gadamer suggests that meaning does not reside in thesubjective feelings of the interpreter nor in the intentionsof the author. Rather, meaning emerges from theengagement of reader and text
This process of critical engagement with the text is crucial
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Types of hermeneutics
Pure hermeneutics stresses empathic understanding fromthe inside it sees the text or object as out there ready
to be investigated
Post-modern hermeneutics says there is no such a thing as
an objective or true meaning of a text. Facts are what a
cultural, conversational community agrees they are(Madison, 1990: 191)
Crit ical hermeneutics takes a middle positionthe
interpreter has the important task of judging between
alternative explanations
Depth hermeneutics assumes that the surface meaning of
the text hides, but also expresses, a deeper meaning
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Using hermeneutics
In qualitative research studies about business andmanagement, the text is what people say and do
Interviews, documents and your own field notes record theviews of the actors and describe certain events, etc.
This material needs to be ordered, explained andinterpreted in order to make sense of the situation
The ordering is done according to the researcherstheoretical position and by comparing one text withanother
The researchers understanding of the whole has to becontinually revised in view of the reinterpretation of the
parts
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Critique of hermeneutics
The main advantage of using hermeneutics is that itenables a much deeper understanding of people in
business settings
Hermeneutics is well-grounded in philosophy and the
social sciences more generally and hence is relatively easy
to justify
One disadvantage of hermeneutics is that it focuses the
researcher almost entirely on text rather than lived
experience
Another potential disadvantage of hermeneutics is that itcan be difficult to know when to conclude a study: when
does the interpretive process stop?
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