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    MYERS

    QUALITATIVER

    ESEARCH

    IN

    BUSINESSA

    ND

    MANAGEMENT

    Sage Publications Limited 2008 Michael D. MyersAll Rights Reserved

    HERMENEUTICS

    Chapter 14

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    Introduction

    There are many differentways to analyse qualitativedata

    Hermeneutics is oneapproach to analysing and

    interpreting qualitative data

    Hermeneutics

    WrittenRecord

    Data AnalysisApproach

    Data CollectionTechnique

    Research Method

    PhilosophicalAssumptions

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    Hermeneutics

    Hermeneutics focuses primarily on the meaningof

    qualitative data, especially textual data

    The purpose of using hermeneutics is to aid human

    understanding It helps the qualitative researcher in business and

    management to understand what people say and do, and

    why

    Hermeneutics 3

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    Hermeneutics defined

    Hermeneutics is primarily concerned with understandingand interpreting the meaningof a text or text-analogue

    Interpretation, in the sense relevant to hermeneutics,

    is an attempt to make clear, to make sense of an objectof study. This object must, therefore, be a text, or a

    text-analogue, which in some way is confused,

    incomplete, cloudy, seemingly contradictory - in one

    way or another, unclear. The interpretation aims to

    bring to light an underlying coherence or sense(Taylor 1976: 153)

    Hermeneutics 4

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    Hermeneutics defined (2)

    A text-analogue is anything that can be treated as a text,such as an organization or a culture

    The hermeneutic task consists in understanding what aparticular text means

    Hermeneutics helps a researcher to produce a story that is

    believable

    Hermeneutics

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    1. Historicity

    Historicity refers to the thesis that who we areis throughand through historical

    Who we are is a function of the historical circumstancesand community that we find ourselves in, the language wespeak, the historically evolving habits and practice weappropriate, the temporally conditioned choices we make

    Hermeneutics defends the ontological claim that humanbeings aretheir history (Wachterhauser, 1986: 7)

    Hermeneutics

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    2. The hermeneutic circle

    The hermeneutic circle refers to the dialectic between theunderstanding of the text as a whole and the interpretationof its parts, in which descriptions are guided by anticipatedexplanations (Gadamer 1976a: 117)

    The hermeneutic circle suggests that we understand acomplex whole from preconceptions about the meanings ofits parts

    Human understanding is achieved by iterating between theparts and the whole which they form

    The goal of interpretation is to produce a reading of thetext that fits all important details into a consistent, coherentmessage, one that fits coherently into the context . . .(Diesing, 1991: 110)

    http://c/Documents%20and%20Settings/gofton-salmond/My%20Webs/isworld/interp.htmhttp://c/Documents%20and%20Settings/gofton-salmond/My%20Webs/isworld/interp.htm
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    3. Prejudice Hermeneutics suggests that prejudice, pre-judgement or

    prior knowledge plays an important part in our

    understanding Our attempt to understand a text always involves some

    prior knowledge or expectation of what the text is about. Infact we cannot understand a text unless we have someunderstanding of the language

    Hermeneutics suggests that understanding always

    involves interpretation; interpretation means using one'sown preconceptions so that the meaning of the object canbecome clear to us (Gadamer, 1975: 358)

    The critical task of hermeneutics then becomes one ofdistinguishing between true prejudices, by which weunderstand, from the false ones by which we

    misunderstand (Gadamer, 1976b: 124)

    As researchers we need to become aware of how our ownviews, biases, culture and personal history have asignificant impact on how we view the world

    Hermeneutics

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    4. Autonomization

    Ricoeur (1981) makes an important distinction betweenverbal speech and written text

    He says that the author's meaning, once it is inscribed in atext, takes on a life of its own. This process ofautonomization takes place whenever speech is inscribedin a text

    This means that the text now has an autonomous,objective existence independent of the author. Oncesomething is published or in the public domain, it isvirtually impossible to take it back

    Hermeneutics

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    5. Distanciation

    Distanciation refers to the inevitable distance that occurs intime and space between the text and its original author onthe one hand, and the readers of the text (the audience) onthe other

    Since the text takes on a life of its own, it becomesdissociated from the original author, the originally intended

    audience, and even its original meaning

    Hermeneutics

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    6. Appropriation and 7. Engagement

    Ricoeur suggests that the hermeneutic task is to makeAristotle's writings our own. The text is the mediumthrough which we understand ourselves (Ricoeur, 1991:87)

    Gadamer suggests that meaning does not reside in thesubjective feelings of the interpreter nor in the intentionsof the author. Rather, meaning emerges from theengagement of reader and text

    This process of critical engagement with the text is crucial

    Hermeneutics

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    Types of hermeneutics

    Pure hermeneutics stresses empathic understanding fromthe inside it sees the text or object as out there ready

    to be investigated

    Post-modern hermeneutics says there is no such a thing as

    an objective or true meaning of a text. Facts are what a

    cultural, conversational community agrees they are(Madison, 1990: 191)

    Crit ical hermeneutics takes a middle positionthe

    interpreter has the important task of judging between

    alternative explanations

    Depth hermeneutics assumes that the surface meaning of

    the text hides, but also expresses, a deeper meaning

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    Using hermeneutics

    In qualitative research studies about business andmanagement, the text is what people say and do

    Interviews, documents and your own field notes record theviews of the actors and describe certain events, etc.

    This material needs to be ordered, explained andinterpreted in order to make sense of the situation

    The ordering is done according to the researcherstheoretical position and by comparing one text withanother

    The researchers understanding of the whole has to becontinually revised in view of the reinterpretation of the

    parts

    Hermeneutics

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    Critique of hermeneutics

    The main advantage of using hermeneutics is that itenables a much deeper understanding of people in

    business settings

    Hermeneutics is well-grounded in philosophy and the

    social sciences more generally and hence is relatively easy

    to justify

    One disadvantage of hermeneutics is that it focuses the

    researcher almost entirely on text rather than lived

    experience

    Another potential disadvantage of hermeneutics is that itcan be difficult to know when to conclude a study: when

    does the interpretive process stop?

    Hermeneutics 15