CONTENTS

S No PAGE NO

1 CHAPTER-1 INTRODUCTION

1.1 Overview of the industry 1.2 History1.3 Evolution and Origin1.4 List of players in the industry

2 CHAPTER-2 PRODUCTS AND SERVICES

2.1 Product Lines2.2 Complementary Products2.3 Substitute Products

3 CHAPTER-3 GROWTH OF THE INDUSTRY

3.1 Rate of Growth of the industry3.2 Patterns of Growth3.3 Growth Determinants

4 CHAPTER-4 TECHNOLOGY AND PRODUCTION

4.1 Cost Structure

4.2 Economies of Scale

4.3 Logistics

4.4 Labour

4.5 Technology and Production

5 CHAPTER-5 MARKETING

5.1 Marketing Segmentation5.2 Category of Market5.3 Marketing Process5.4 Challenges5.5 Marketing Strategies

6 CHAPTER-6 INNOVATION

7 CHAPTER-7 STRATEGIES IN THE INDUSTRY

8 CHAPTER-8 QUALIITATIVE ANALYSIS

8.1 SWOT Analysis8.2 Porter’s Five Forces Analysis

9 CHAPTER-9 BUSINESS ENVIRONMENT

9.1 PESTEL Analysis

10 CHAPTER-10 CRITICAL SUCCESS FACTORS

11 CHAPTER-11 QUANTITATIVE ANALYSIS

12CONCLUSION

REFERENCES