characteristic of menu

7/26/2019 Characteristic of Menu

1/18

CHAPTERCHARACTERISTIC OF MENU


2/18

ISSUES TO CONSIDER IN MENU

PaperPrintColorBalanceVarietyCompositionDescriptie copy

Tr!t"#in men!Men! la$elin%&istin% o' itemsSi(eCoer )esi%n


3/18

Paper

*"en c"oose paper men! planner m!st+ei%" 'o!r 'actors,- Stren%t"- Te.t!re

- Color

- Opacity /property o' paper t"at minimi(e t"e

0s"o+#tro!%"1 o' printin% to t"e $ac2 si)e o' as"eet3


4/18

Print

T"e print o' men! s"o!l) $e s!''iciently lar%e an) printin easy to rea)3

T"ere are many style o' type3 T"ree commons typeare,

- Roman Type, Com$ination o' t"ic2 an) t"in lines3 Easy torea)3 S"o!l) $e !se) in )escriptie copy on t"e men!3

-Modern Type, Not "ae t"ic2 an) t"in lines3 Its letters aret"ic2 $loc2 letters3 Use) 'or "ea)in% an) s!$"ea)in% on men!3

- Script type, &oo2 li2e "an) +ritin%3 Di''ic!lt to rea) an) only!se 'or "ea)in%s an) s!$"ea)in%s on t"e men!3

Type si(e start 'rom 4 to 567 points3 Most men! s"o!l) $e )oneat least 57 points3


5/18

T"e color o' type is important3 Types"o!l) $e )ar28 $ac2%ro!n) s"o!l) $e

li%"t3 Reerse type, Type is +"ite8$ac2%ro!n) )ar23

Variation o' type'aces,- Lowercase Letters / Sma etters! !se) 'or)escriptie copy3

- Uppercase Letters / Lar"e Letters8 !se)"ea)in% an) s!$"ea)in%s3


6/18

Coor

Color selecte) on men! s"o!l) %oto%et"er3


7/18

#aance

Men! $alance, n!m$er o''erin%s in eac"cate%ories is proportionately $alance)

$ase) on t"e resta!rant9s concept3


8/18

$ariety

Diersity o' 'oo) o''erin%s +it"in eac"cate%ory incl!)e pro)!ct8 'oo)

temperat!re an) coo2in% tec"ni:!e3


9/18

Composition

Ho+ +ell certain acco!trements %o +it"partic!lar entrees3 E.ample8 s+eet potato

e.cellent +it" "am3 Popoers are %oo)c"oice +it" roast $ee'3Eye appeal also ery important in

composition o' a men!3 E.ample8 a plateo' Ba2e) Ha))oc2 /+"ite;8 steam $roccoli/%reen; an) ste+e) tomato /r!$y re);%oo) color composition3


10/18


11/18

Descripti%e copy

An e.planation "o+ item is prepare) an)sere)3Its "elp to sell an item on t"e men!3Entr


12/18

Tr&t' in Men&

Acc!rately )escri$e3 Fines8 co!rt e.pensesan) ne%atie p!$licity can res!lt i'

resta!rant iolates s!c" la+s3E.ample8 T"e National Resta!rant

Association p!$lis"e) 0Acc!racy in Men!1to assist men! planners in preparin%)escriptions t"at acc!rately represent t"eitems liste) on a men!3


13/18

Men& La(ein"

Once resta!rant ma2es a n!trient or"ealt" claim re%ar)in% men! item8 it m!st

s!$stantiate t"at claim3N!trient claim ma2es a statement a$o!t

t"e presence o' a partic!lar n!trient in t"emen!3Healt" claim states t"at t"ere is a

relations"ip $et+een 'oo) item or a mealan) )isease preention3


14/18


15/18

Listin" o) Items

Item s"o!l) $e present on t"e men! int"e or)er in +"ic" t"ey are cons!me)3Appeti(ers8 So!p8 sala)s8 entr


16/18

Si*e o) Men&

&ar%e eno!%" to merc"an)ise t"e 'oo)items +it"o!t appearin% cro+)e) on t"e

pa%e3Too lar%e men! +ill $e a+2+ar) to

"an)le3

Most pop!lar si(e > 5=7 inc"es $y 55inc"es3


17/18

Co%er Desi"n

Coer s"o!l) re'lect t"e )


18/18

THE END

THAN? @OU

HAPP@ &EARNIN AND OOD &UC?

characteristic of menu

Documents