June 6, 2013 (Primary Symposium Day)

Registration/Breakfast

Welcome SAP Cafe

Barbara Holzapfel, SVP & Managing Director, SAP Labs North AmericaGreg Scharff, Mayor, City of Palo Alto

Keynote AddressGeoffrey Moore, Managing Director, Geoffrey Moore Consulting & Mohr Davidow VenturesIntroduction by Mike Calise, Director, Electric Vehicles, Partner Business, Schneider Electric

Ready, Set, Charge! Bay Area Electric Vehicle (EV) Readiness Awards PresentationSponsed by: CollaboratevProduced by: Bay Area Climate Collaborative (BACC)

Breakout Session 1

Workplace Charging 101: Where do I Start?Southern Cross Room

Maeanna Glenn, Special Projects Manager, EvernoteGreg Davies, Construction Manager, Lockheed MartinAngus Davol, Transportation Program Developer/Planner, Stanford UniversityRolf Schreiber, Technical Program Manager, GoogleModerator: Jasna Tomic, Director of Research Programs, CALSTART

Emerging Mobility Models: The Next Big Thing in Sustainable TransportationThe Dippers Room

Ezra Goldman, Founder & CEO, UpShiftPeter Graf, Chief Sustainability Officer, SAPBob Hayden, Manager of Transportation and Clean Vehicle Programs, City & County of San FranciscoRich Steinberg, CEO, BMW DriveNowModerator: Laura Stuchinsky, Sustainability Officer for the Department of Transportation, City of San Jose

Smart Car, Smart HomeBaltic/Caribbean Room

Tom Gage, CEO & Founder, EV Grid, Inc.Adam Langton, Energy Regulatory Analyst, California Public Utilities CommissionMatt Lecar, Principal, Energy Consulting, GE Energy ManagementModerator: Rich Larsen, Executive Vice President, Smart Energy Instruments

Lunch, Networking, Global Connected Car Contest Digital Poster Session, & Ride & Drive

Breakout Session 2

Thinking Outside the Garage: The Sharing Economy & EVs in the Urban CoreThe Dippers Room

Steve Gutmann, Business Development Manager, GetaroundMichael Keating, Founder & CEO, Scoot NetworksForrest North, Chief Operating Officer, RecargoGreg Tabak, Director, Business Sales -Synergy Business and EV Solutions, EnterpriseModerator: Elliot Martin, Assistant Research Engineer, University of California, Berkeley

Smart Parking: from Problems to ProsperityBaltic/Caribbean Room

Mike Drow, Senior Vice President, Technology Integration, Standard ParkingLaurens Eckelboom, Executive Vice President of Sales, ParkmobileNick Miller, CEO, Parking PandaGary Neff, CEO, BMW ParkNowModerator: Kurt Buecheler, Vice President of Business Development & General Manager of ParkEdge, Streetline

Charging Ahead: Hydrogen & Fuel Cell Vehicles for Silicon ValleySouthern Cross Room

Steve Eckhardt, Program Manager, Hydrogen Fueling/Alternative Energy, The Linde GroupRonald Grasman, Mercedes-Benz Research & Development North America, Inc.Matt McClory, Principal Engineer, Toyota Motor Engineering and Manufacturing North AmericaModerator: Catherine Dunwoody, Executive Director, California Fuel Cell Partnership

Breakout Session 3

EV Fleet Outcomes – The Real Data & the RoadmapSouthern Cross Room

Richard Battersby, Director, Fleet Services, University of California, DavisMike Harrigan, Consulting Program Director eFleet, City CarShareJim Powell, Transportation Services Manager for the Central Valley, Pacific Gas & ElectricRick Teebay, Fleet & Transportation Specialist, Los Angeles CountyModerator: Rafael Reyes, Executive Director, Bay Area Climate Collaborative

Opening Up the Car: Transformative In-Vehicle ApplicationsThe Dippers Room

Ronan Brennan, Senior Advanced Technology Engineer, BMWIan Kalin, former Presidential Fellow, Department of EnergyJai Saxena, General Manager, Comcast Silicon ValleyMike Tinskey, Director of Vehicle Electrification & Infrastructure, FordModerator: Gil Perez, Senior Vice President, General Manager, Connected Vehicles, SAP

Utilities & EVs: Driving Adoption of the Ultimate ApplianceBaltic/Caribbean Room

Peter Dempster, Advanced Technology Engineer, BMWMargaret Larson, Transportation Energy Specialist, Hawaii State Energy OfficeLaurent Naves, EV Business and Market Analyst, EDF Inc.Ralph Troute, EV Program Manager, Sacramento Municipal Utility DistrictModerator: Paul Stith, Founder and Chief Electric Vehicle Officer, Green OnRamp

Plenary Session: The Road to Adoption – Consumer Trends & DemandSAP Cafe

Mike Ferry, Transportation Programs Manager, California Center for Sustainable EnergyDan Myggen, Training Developer, TeslaModerator: Peter Graf, Chief Sustainability Officer, SAP

Reception at Tesla Showroom (3500 Deer Creek Road, Palo Alto)

June 7, 2013 (Industry Deep Dive)

Registration/Breakfast

Governor’s Interagency Working Group Forum on the ZEV Action PlanSAP Cafe

Part I - Infrastructure and Charging: As electric vehicle charging infrastructure expands and options for vehicle charging expand, what role should government play in charging infrastructure and the charging market?

Mark Duvall, Director of Plug-In Hybrid Electric Vehicles Power Delivery and Utilization, EPRIJim Helmer, President, LightMovesBrett Williams, Initiative Director, Luskin Center for Innovation, University of California at Los AngelesModerator: Wade Crowfoot, Deputy Director, Governor’s Office of Planning and Research

Part II - Consumers: How can we collectively help auto companies build consumer demand? What creative roles can state or local governments play in this effort and what specific governmental actions will actually make a difference?

Kirk Brown, Managing Director, Plug In AmericaJonathan Morrison, Director of Legal & Regulatory Affairs, New Car Dealers AssociationRafael Reyes, Executive Director, Bay Area Climate CollaborativeColin Santulli, Program Manager – Transportation, California Center for Sustainable Energy (CCSE)Moderator: Wade Crowfoot, Deputy Director, Governor’s Office of Planning and Research

Boxed Lunches Available

Breakout Session 4

Avoiding the TOWER OF BABEL: Enabling Charging Infrastructure InteroperabilitySouthern Cross Room

Ravi Brar, President & CEO, ECOtalityMike Calise, Director, Electric Vehicle, North America Operations, Partner Business, Schneider ElectricJason Wolf, Co-Founder and CEO, CollaboratevModerator: Wade Crowfoot, Deputy Director, Governor’s Office of Planning and Research

Smarter Cities, Smarter TransportThe Dippers Room

Jim Disanto, Managing Director, Transportation Technology VenturesDoug Davenport, Prospect Silicon ValleyLew Gaskell, Transportation and Public Safety Lead Manager, IBMLaura Stuchinsky, Sustainability Officer for the Department of Transportation, City of San JoseModerator: Robert Seidl, Venture Partner, Transportation Technology Ventures

Closing Session: Marrying Policy & TechnologySAP Cafe

Analisa Bevan, Chief, Sustainable Transportation Technology Branch, California Air Resources BoardJack Broadbent, Chief Executive Officer/Air Pollution Control Officer, Bay Area Air Quality Management DistrictJoe Dooley, Senior Associate, Clean Energy Program, Pew Charitable Trust Clean Energy ProgramModerator: Jessica Zenk, Senior Director of Transportation, Silicon Valley Leadership Group

Adjourn

This is a Carbon-Balanced event via TerraPass emission reduction projects.

Agenda8:00 a.m.

8:30 a.m.

8:35 a.m.

9:45 a.m.

10:30 a.m.

11:45 a.m.

1:00 p.m.

2:30 p.m.

2:30 p.m.

4:00 p.m.

5:00 p.m.

8:00 a.m.

8:30 a.m.

11:30 a.m.

11:45 a.m.

1:15 p.m.

2:30 p.m.

Managing Director, Geoffrey Moore Consulting

Venture Partner, Mohr Davidow Ventures

Chairman Emeritus, TCG Advisors, The Chasm Institute and The Chasm Group

Member of the Board of Directors, Akamai Technologies and several pre-IPO Companies

Geoffrey Moore is an author, speaker and business advisor to many of the leading companies in the high-tech sector, including Cisco, Cognizant, Compuware, HP, Microsoft, SAP, and Yahoo!. Geoffrey divides his time between consulting on strategy and transformation challenges with senior executives and speaking internation-ally on those same topics. His latest book, “Escape Velocity: Free Your Company’s Future from the Pull of the Past”, keeps this intent in mind and is the result of his years of experi-ence working with large enterprises. Escape Velocity is Moore’s sixth book for business leaders in the high-tech sector. His first book, Crossing the Chasm, which addresses the challenges of gaining initial adoption for disruptive innovations, continues to be a best seller and required reading in business schools and entrepreneurship curricula.

Earlier in his career, he was a princi-pal and partner at Regis McKenna, Inc., a leading high tech marketing strategy and communications company, and for the decade prior, a sales and marketing executive in the software industry. He has a bachelor’s degree from Stanford and a doctorate from the University of Washington, both in English Litera-ture.

Geoffrey Moore

#SVCharged

June 6-7, 2013

SAPPalo Alto, CA

DRIVINCHARGED & CONNECTED

SILICON VALLEY:

SPONSORS:

June 6Ride & Drive

OpportunitiesFor attendees,

media, SAP & other local employees.

Ride & Drive partici-pants include:

Nissan LEAFFord CMax EnergyFord Fusion Energy

BMW ActiveEMINI E

Scoot Networks scooters

Tesla Model SVIA VTrux

Honda Fit EVChevy VoltFiat 500 E

smart electric driveNissan Xtrail FCEVToyota FCHV-advHonda FCX ClarityHyundai ix35 FCEV

Mercedes Benz BClass FCell

#SVCharged

A Note from Bena Chang & Jessica ZenkSilicon Valley Leadership Group

On behalf of the Silicon Valley Leadership Group, we’d like to thank all those who brought their creativity, passion and expertise to make Silicon Valley: Driving Charged & Connected a success.

A huge thanks to our dedicated volunteers, planning team participants, and hosts at SAP. In particular, our appreciation to Marina Cerin-Stith, who has single-handedly “driven” our Ride & Drive, helped with panels and outreach, and, in partnership with Mike Thompson, orchestrated EV charging for attendees. To Marina, Mike, Joanna Huitt, Christina Whalen, Matt Shea, and the rest of our volunteer team - thank you for your enthusiasm and commitment!

The whole team at SAP has been generous with time and treasure. We must express particular gratitude to Christine Johnson, Gil Perez, Michelle Rodriguez, and Geoff Ryder for their invaluable contributions.

We are also indebted to the Governor’s Interagency Working Group on Zero-emission Vehicles (ZEV) for co-producing the forum on the ZEV Action Plan. Thanks specifically to Wade Crowfoot and Randall Winston for their contributions and creativity.

Our partners below were instrumental in getting the word out and making the most of this time. Thank you to these partners and our spon-sors for making this event possible!

Better World GroupCalifornia Center for Sustainable EnergyCALSTARTCharge Across TownCities Association of Santa Clara CountyEast Bay Clean CitiesElectric Auto AssociationMonterey Bay EV Association (MBEVA)Plug-In Electric Vehicle Collaborative (PEVC)Plug In AmericaSAMCEDASF BayLEAFsSF EnvironmentSilicon Valley Clean Cities

About the Silicon Valley Leadership GroupThe Silicon Valley Leadership Group, founded in 1978 by David Packard of Hewlett-Packard, represents more than 375 of Silicon Valley's most respected employers on issues, programs and campaigns that affect the economic health and quality of life in Silicon Valley, including energy, transportation, education, housing, health care, tax policies, economic vitality and the environment. Leadership Group members collectively provide nearly one of every three private sector jobs in Silicon Valley and have more than $3 trillion in annual revenue.

For more information, visit svlg.org or call 408.501.7864.

IN KIND SPONSORS: