ChargeIt

Mr X.

Ohh no!! My battery is low !

What?? How can you share battery power?

Mr Y.

Don’t worry, I’ll share

using ‘ChargeIt’

Executive Summary • ‘Low battery’ is the mobile notification which irks every mobile user today. This is

the opportunity that ChargeIt grabs.• ChargeIt is the first of its kind of app that enables wireless sharing of battery

charge.• ChargeIt will be the market leader that offers unique feature for free.

Situation Analysis

Company Overview

ChargeIt : first mover to provide battery power ‘sharing’ feature but wireless back up chargers are available.Core competitor- Samsung PowerSharing app (but it needs a cable for power sharing)Other competitors- Wireless charging pads such as Spigen F300,AnkerQi,Samsung Qi

Marketing Overview

Customer concern for battery = our opportunity

• The 66 percent of dissatisfied customers can be turned to our potential customers.

SWOT analysis

First mover advantage Power loss during sharingMass marketing (percentage loss is negligent though)

Absence of such a feature in the market New entrantsGrowing average access time of the smart Competition from established phones phones. power sharing app.Battery life is the biggest gripe with 1 in 3 Chances for the companies to introduce (37%) of phone owners . indefinite battery life.

Target Customers

Target on the basis of charging schedule Target with reference to product usage

85 percent customers who don’t carry any battery back up are our primary target customers.

Data reveals that major charging instances start at 4pm (when most users are at work) with battery below 30%.

Since ChargeIt addresses the basic need of every mobile user segmenting the market would be limiting the customer base.

So in general ChargeIt targets the lazy and busy customers whose access time of mobile is high.

Goal• We need atleast 10,000 users of our app in first quarter and an equal

number of of viewers of our blog.• We need atleast 5000 updates for premium features in the next

quarter.• We need to get enlisted in all the top recommending sites with best

rating factor.• Keeping abreast with the evolving trends we need to update our

features accordingly.

Customers-Need : all time access of mobileoffering : app that helps to share battery Target :lazy and busy customers who access mobile more but don’t charge it

Collaborators-Suppliers: app developersTesters: build and distribute to app testersEnd users: build and distribute to selected users.

Company-ChargeIt ,no need to carry any battery backupFirst app to introduce charge sharing technology.Low price market leader

Competitor-Samsung Powersharing app Substitutes :Battery back ups and wireless charging pads.Emerging technologies may indefinitely improve battery life

Tactics

Product- Android app that allows to share mobile battery charge unique initial features for free extremely useful at the time of emergencyService- No need to carry battery back up charge anywhere and everywhereBrand- ChargeIt

Sharge it : Share using ChargeIt

Price- initially 40 percent of battery charge can be shared at premium price of 2.32$ per month - 100 percent battery share.Incentive- During the first month of the launch 100 percent battery share for freeCommunication- build microsite and teaser website start blog and contact well known bloggers. contact the five recommendation sites that appears on the top of google list.

Implementation Resources Launch preparation Launch Customer retention and growth

Step1 : Resources Enlist all the platforms available for apps Select the one with maximum exposure Prepare editorial calendar with date of release of news, announcements, press releases and blog posts.Step2 : Launch preparation Set App Search Optimization and analytics sytem Create teasers and blogs

Step3 : Launch Banner campaign in facebook ,linked in and other sites Secure large number of reviewsStep4 : Customer retention and growth Contests and promotion Push notifications Release stream of content about app and updates

Presentation by Padma Vaibhavi ,NIT Raipur on ‘ChargeIT’ under the guidance of Sameer Mathur( Assist Professor ),IIM Lucknow.