charity context benchmarkinginsightsig.org/wp-content/uploads/2017/12/10.30-qbase-hfh.pdf · how...
TRANSCRIPT
![Page 1: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?](https://reader034.vdocument.in/reader034/viewer/2022051811/6027d592c41e075a7641289c/html5/thumbnails/1.jpg)
CHARITY CONTEXT BENCHMARKINGMatt Porter, Business Insight Solutions Consultant
![Page 2: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?](https://reader034.vdocument.in/reader034/viewer/2022051811/6027d592c41e075a7641289c/html5/thumbnails/2.jpg)
Consulting – Project Management – Training - GDPR
QBASE OVERVIEW
![Page 3: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?](https://reader034.vdocument.in/reader034/viewer/2022051811/6027d592c41e075a7641289c/html5/thumbnails/3.jpg)
WHAT IS CONTEXT?
![Page 4: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?](https://reader034.vdocument.in/reader034/viewer/2022051811/6027d592c41e075a7641289c/html5/thumbnails/4.jpg)
WITH SPECIAL THANKS TO…
![Page 5: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?](https://reader034.vdocument.in/reader034/viewer/2022051811/6027d592c41e075a7641289c/html5/thumbnails/5.jpg)
THE METHODOLOGY
2015 Report
2016 Report
2017 Report
![Page 6: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?](https://reader034.vdocument.in/reader034/viewer/2022051811/6027d592c41e075a7641289c/html5/thumbnails/6.jpg)
SEGMENTATION RULES
No Donation
•No Transaction
New
•FirstDonation in Past 12 Months
Active
•LastDonation in Past 12 Months
Lapsing
•Last Donation 12-24 Months Ago
Lapsed
•Last Donation Over 24 Months Ago
![Page 7: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?](https://reader034.vdocument.in/reader034/viewer/2022051811/6027d592c41e075a7641289c/html5/thumbnails/7.jpg)
HOW ACTIVE IS A CHARITY DATABASE?
![Page 8: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?](https://reader034.vdocument.in/reader034/viewer/2022051811/6027d592c41e075a7641289c/html5/thumbnails/8.jpg)
HOW CAN A CHARITY COMMUNICATE WITH THEIR SUPPORTERS?
![Page 9: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?](https://reader034.vdocument.in/reader034/viewer/2022051811/6027d592c41e075a7641289c/html5/thumbnails/9.jpg)
EMAIL SOURCE OF PERMISSION
![Page 10: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?](https://reader034.vdocument.in/reader034/viewer/2022051811/6027d592c41e075a7641289c/html5/thumbnails/10.jpg)
RECRUITMENT
![Page 11: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?](https://reader034.vdocument.in/reader034/viewer/2022051811/6027d592c41e075a7641289c/html5/thumbnails/11.jpg)
GIFT AID PENETRATION
![Page 12: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?](https://reader034.vdocument.in/reader034/viewer/2022051811/6027d592c41e075a7641289c/html5/thumbnails/12.jpg)
DM CASH RECRUITMENT
![Page 13: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?](https://reader034.vdocument.in/reader034/viewer/2022051811/6027d592c41e075a7641289c/html5/thumbnails/13.jpg)
DM CASH CHRISTMAS APPEAL 2016
![Page 14: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?](https://reader034.vdocument.in/reader034/viewer/2022051811/6027d592c41e075a7641289c/html5/thumbnails/14.jpg)
REGULAR GIVING: RECRUITMENT
![Page 15: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?](https://reader034.vdocument.in/reader034/viewer/2022051811/6027d592c41e075a7641289c/html5/thumbnails/15.jpg)
DIRECT MAIL TO REGULAR GIVING CONVERSION
![Page 16: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?](https://reader034.vdocument.in/reader034/viewer/2022051811/6027d592c41e075a7641289c/html5/thumbnails/16.jpg)
RAFFLE
![Page 17: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?](https://reader034.vdocument.in/reader034/viewer/2022051811/6027d592c41e075a7641289c/html5/thumbnails/17.jpg)
RESULTS IN THE REPORT
![Page 18: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?](https://reader034.vdocument.in/reader034/viewer/2022051811/6027d592c41e075a7641289c/html5/thumbnails/18.jpg)
LETS HEAR FROM ONE OF THE CHARITIES INVOLVED
![Page 19: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?](https://reader034.vdocument.in/reader034/viewer/2022051811/6027d592c41e075a7641289c/html5/thumbnails/19.jpg)
Quick Question
![Page 20: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?](https://reader034.vdocument.in/reader034/viewer/2022051811/6027d592c41e075a7641289c/html5/thumbnails/20.jpg)
History
66,090
17,297
![Page 21: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?](https://reader034.vdocument.in/reader034/viewer/2022051811/6027d592c41e075a7641289c/html5/thumbnails/21.jpg)
Strategic Aims
TREAT PEOPLE LIKE AN INDIVIDUAL
INCREASE FUNDRAISED REVENUE
RECRUIT MORE SUPPORTERS
HELP MORE ‘BLOKES’ & PROVIDE MORE HELP FOR ‘BLOKES’
![Page 22: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?](https://reader034.vdocument.in/reader034/viewer/2022051811/6027d592c41e075a7641289c/html5/thumbnails/22.jpg)
Fundraising
![Page 23: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?](https://reader034.vdocument.in/reader034/viewer/2022051811/6027d592c41e075a7641289c/html5/thumbnails/23.jpg)
Challenge
![Page 24: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?](https://reader034.vdocument.in/reader034/viewer/2022051811/6027d592c41e075a7641289c/html5/thumbnails/24.jpg)
Benchmarking
![Page 25: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?](https://reader034.vdocument.in/reader034/viewer/2022051811/6027d592c41e075a7641289c/html5/thumbnails/25.jpg)
Comparison
![Page 26: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?](https://reader034.vdocument.in/reader034/viewer/2022051811/6027d592c41e075a7641289c/html5/thumbnails/26.jpg)
New Product
![Page 27: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?](https://reader034.vdocument.in/reader034/viewer/2022051811/6027d592c41e075a7641289c/html5/thumbnails/27.jpg)
Gift Aid
![Page 28: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?](https://reader034.vdocument.in/reader034/viewer/2022051811/6027d592c41e075a7641289c/html5/thumbnails/28.jpg)
Communication
3219
![Page 29: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?](https://reader034.vdocument.in/reader034/viewer/2022051811/6027d592c41e075a7641289c/html5/thumbnails/29.jpg)
Next time
![Page 30: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?](https://reader034.vdocument.in/reader034/viewer/2022051811/6027d592c41e075a7641289c/html5/thumbnails/30.jpg)
FUTURE PLAN
• We want to grow:
• More charities
• More products
• More channels
• More relevance to you!
• Open session for all to feed into the next report
![Page 31: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?](https://reader034.vdocument.in/reader034/viewer/2022051811/6027d592c41e075a7641289c/html5/thumbnails/31.jpg)
THANK YOU
Matt Porter, Business Insight Solutions Consultant
[email protected] 875408 07772 321723https://uk.linkedin.com/in/mattporterslinkedinprofile/