charli matthews, transform conference 2012
TRANSCRIPT
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Values
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Thing #1
Everyone sounds the same
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Leadership
Passion
Integrity
Accountability
Collaboration
Innovation
Quality
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Quality
Value
Innovation
Trust
Service
Proud
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People integrity
Customer commitment
Product & service excellence
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Thing #2
The principles are abstract
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Be professional
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Be adventurous
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Add sparkle
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Thing #3
Get real
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Operational excellence
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Doing everyday things better
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Don’t fuck with
the swoosh
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We’re a frugal company. But
don’t show up
dog tired just to
save a few bucks.
Use your common sense.
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Start with your language
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Moo loves ambitions
Moo loves clever
Moo loves resourceful
Moo loves nice
Moo loves passionate
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Hello
I'm Little MOO - the bit of software that will be managing your orderwith moo.com. It will shortly be sent to Big Moo, our print machine who will print it for you in the next few days. I’ll let you know when it’s done and on its way to you.
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Let’s have a go
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Thanks.thewriter.com
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