charlotte richards, news uk: the news is dead, long live the news
TRANSCRIPT
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The news is dead; long live the news
How a traditional media and publishing business is
embracing data and the customer
Charlotte Richards, Head of Business Partners
News UK
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TheTimesTotalPaidSale
TheTimes Linear(TheTimes)
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1. The path to the customer is made up of a
million small steps…
… and a few giant leaps of faith too
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2. Big data; digital data; behavioural data;
unstructured data – it’s all just data
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Capture and store everything
You may not even think it’s data….
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3. You’ll probably need new kinds of people
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They’ve been doing this for a long time without
you….
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4. Data can be usefully applied to almost any
part of a business
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A delicate balance between availability and
wastage…
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Helping our subscribers make the most of our
products…
Insight
Action Measurement
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Bringing data to life on the Editorial floor…
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5. It’s all about communication
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5. It’s all about communication
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And so…
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Failure ≠
Failure
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29
Thank-you