Welcome ToPossible Web Marketing

What is Search Engine

What is SEO

Types Of SEO

SEO Cycle

Search Engine Basics

SEO Procedure

Important SEO Abbreviation

On Page SEO Elements

Off Page SEO Elements

Agenda/Topics To Be Covered

A software program or script available through the Internet that searchesdocuments and files for keywords and returns the results of any files containingthose keywords. a search engine is a coordinated set of programs that includes: A spider (also called a “Crawler" or a “Bot") that goes

to every page on every Web site that wants to besearchable and reads it, using hypertext links on eachinternal pages or interlinked other pages.

A program that creates a huge index from the pages that have been read

A program that receives your search request, compares it to the entries in the index, and returns results to you.

What is Search Engine

What is Search Engine Optimization (SEO)

Search engine optimization ( SEO ) is a method to increase a Website's trafficfrom "free" , "organic" listing on search engines. It also helps search enginesTo find and rank your site higher than the millions of other sites in response toa search query.

• On Site user engagement features• Social Media & Viral Marketing

Social

SEO

On Page Optimization Off Page Optimization

TYPES OF SEO

Search Engine Optimization Cycle

SEO

Crawling: To discover

the web pages on

the internet

Indexing: To build an

index to facilitate

query processing

Query Processing: Extract the

most relevant

page based on user's

query terms

Ranking: Order the

result based on relevancy

Search Engine Basics

How Search Engine Works

The Web Server Sends the query to the Index servers. The content inside the index Servers is similar to the index in the back Of a book – it tells which pages contain the Words the match the query.

The query travels to the doc servers, which Actually retrieve the stored documents and Snippets are generated to describe each Search results.

The search results are returned to the user In a fraction of a second.

Important SEO Abbreviation

Server Status Code Error

200 – Status ok

301 – Moved Permanently/New Location

404 – Not Found URL/Webpage

On Page SEO Elements

On-Page SEO Checklist

•Always start with keyword selection, research and testing•Meta Description tag•ALT Tags•H1 Tags•URL Structure•Internal Link Strategy•Content•Keyword Density•Site Map - Both XML and User Sitemap•Usability and accessibility•Track target keywords

On-page SEO mistakes

•Duplicate content•URL variants of the same pages•Off-site images and content on-site•Duplicate title tags•Duplicate Meta Description

Spammy SEO tactics

•Hidden text•Hidden links•Keyword repetition•Doorway pages•Mirror pages•Cloaking 

Off Page SEO Elements

Off-Page SEO Checklist

•Always start with keyword research, testing and selection•Use Keywords in link anchor text•Obtain links from high ranking publisher sites•One-way inbound links•Deep linking•Target a large list of keywords•Track all active keywords and refine strategy as required

Off Page Techniques

•Article Submission•Press Release Distribution•Social Bookmarking•Directory Submission•Blog Commenting•Classified Ads Posting•Forum Commenting•Guest Posting•Free Business Listings•Document Sharing•Web 2.0 Promotion•Q+A sites•Video Marketing

Do Not Use off-page SEO

spamming tactics

•Link farms (sites with 100+ outbound links per page)•Using irrelevant keywords in your link-ads•Garbage links•Link churning•Hidden inbound links

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