CHARMING ZEPHYR Vietnam Ltd.Add: 75 Tran Dai Nghia Str., HanoiOfficial website: www.charmingzephyr.com.vnTel: +84437305030

INTRODUCTION

• Company name: Charming Zephyr Vietnam• Field of business: Import and distribute

Charming Zephyr perfume• Contact:

Address: 75 Tran Dai Nghia Str., Hanoi

Tel: 0437305030

Official website: www.charmingzephyr.com.vn

INTRODUCTION

• Charming Zephyr has appeared both in Hanoi and Ho Chi Minh City.

• Head quarter is placed in Hanoi

• 5 showrooms, 2 in Hanoi and 3 in Ho Chi Minh City.

MARKETING

• R&D– Research new perfume for specific markets– Develop friendly-for-health products

• Target market– Market: Vietnamese market, especially in

Hanoi and Ho Chi Minh City– Customers: Focus on both men and strong

personality women, who have high income and search for unique fragrance

MARKETING

• Selling price

Maya is a luxury and high-class perfume. Products are sell in 2 size: 30 ml and 50ml

Price: $32 per 30ml bottle

$49 per 50 ml bottle

Advert for product

• Be the main part of home of website

• Advertise on magazines

• Give gifts for the first month

• Give sample

• Main strategy: perfume couple

Sales

• Decorate nice box as special presents

• Discount (for purchasing more than 2)

• Keep contact with customers

• Loyal customer card

• Training sales people: professional skills, standards for employees, .etc

Thanks for your listening