Chartboost Power-Up ReportDecember 2014

Which Google Play Devices Drive the Most Ad Revenue?

Which Game Categories Are the Most Popular?

What Is the Top OS in Each Region?

9 Mobile Game Monetization Questions Your CEO Wishes You Would Ask

Which Countries Are Growing the Fastest?1.

Where Are People Playing Mobile Games the Most?2.

When Do People Play Mobile Games the Most?4.

Which Game Categories Are the Most Popular?5.

What Is the Top OS in Each Region?6.

Which Versions of iOS Are the Most Competitive?7.

Which Google Play OS Versions Generate the Most Money?8.

Which Google Play Devices Drive the Most Ad Revenue?9.

What are the CPIs in Different Countries?3.

Intro

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Power-Up Report December 2014

Why This Matters to YouMethodology

We are excited to release the Top 9 Questions Your CEO Wishes You Would Ask in the first Chartboost Power-Up Report. The data in

this report (which was collected from November 1 to November 30, 2014) comes from the first 100% transparent, games-only ad network.

Chartboost powers over 60,000 games globally, driving over 12 billion game sessions per month to more than 300 million monthly active

gamers. Identifying country, geography, OS, OS version, device and category trends by game sessions, impressions and ad revenue will help

guide you in optimizing your campaigns for success.

Get Into the Minds of Mobile Gamers

Mobile gamers aren’t your typical mobile users. Gamers tend to adopt new technologies faster than other segments.

Use this data for guidance on understanding where your audience is located, what technologies they use, and what types of games they play.

Optimize Your Campaigns With These 9 Questions to Drive More Revenue

Country and Geography: Wield our country and geography usage data to identify key and emerging markets where you can acquire high

quality users and improve your monetization.

OS: Keep tabs on the tug of war between iOS and Google Play with our OS game session data.

OS Version: Is Google Play still fragmented? Do gamers update to the latest version of iOS faster than your normal mobile app user?

Utilize this data to give you a sense of what versions of Google Play and iOS are the most popular.

Device: Let our device data give you the upper hand on knowing which Google Play and iOS devices gamers use the most. For advertisers in

specific, this data will aid you with optimizing the size of your creatives.

Category: What types of games are gamers playing and where? Apply our category by game session data to help you with knowing the

different tastes of gamers globally.

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Power-Up Report December 2014

Americas Y-o-Y Growth

Colombia 418%

Argentina 230%

Venezuela 193%

Mexico 149%

Brazil 76%

EMEA Y-o-Y Growth

Egypt 308%

South Africa 128%

Saudi Arabia 125%

Finland 63%

Turkey 58%

APAC Y-o-Y Growth

Malaysia 671%

India 480%

Vietnam 194%

Indonesia 141%

China 96%

Which Countries Are Growing the Fastest?

Optimization Tips: Use this data to determine where to launch your next game, where the hot market opportunities are to expand your

game’s global reach, whether you are acquiring users in the top growing countries, and where to open up more targets in your campaigns!

Country Growth in Game Sessions Across RegionsiOS & Google Play, November 2013 - November 2014

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• Notable countries in the Americas, EMEA and APAC that accelerated game sessions year-over-year included Colombia, Egypt and Malaysia.• Among APAC countries, India witnessed game sessions grow by 480% year-over-year in the Chartboost Network.

ColombiaArgentinaVenezuelaMexicoBrazil

418%230%193%149%76%

EgyptSouth AfricaSaudi ArabiaFinlandTurkey

308%128%125%63%58%

MalaysiaIndiaVietnamIndonesiaChina

671%480%194%141%96%

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Power-Up Report December 2014

Where Are People Playing Mobile Games the Most?

• Asia cemented its position as the next frontier for mobile games. China preserved its spot as the No. 2 country globally, and the APAC region displayed the strongest month-over-month growth, with countries such as Thailand, South Korea, Taiwan and Indonesia moving up the worldwide top country ranks.

• BRIC (Brazil, Russia, India and China) countries displayed its strength in November, with all four countries in the top 10 countries by game sessions worldwide as well as China and Russia leading in APAC and EMEA, respectively.

Optimization Tips: Use this data to determine where the best market opportunity is for your game,

whether you are targeting the right countries and where mobile games are the most popular!

WW Top 20 Countries(Nov 2014)

M-o-M

Change

US China Russia UK Brazil Germany France Turkey India Canada Mexico Italy Taiwan Indonesia Thailand South Korea Malaysia Spain Saudi Arabia

Vietnam

= = = = = = = = = = 1 1 1 1 new new 1 1 3

=

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Game Sessions Share EMEAiOS & Google Play, Nov 2014

Game Sessions Share APACiOS & Google Play, Nov 2014

Game Sessions Share AMERiOS & Google Play, Nov 2014

72.6%

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Power-Up Report December 2014

What Are the CPIs in Different Countries?• During the holidays, a seasonal trend occurs where there’s an increase in traffic, which leads to less competitive bidding for

the influx of volume.• On Google Play, CPIs went down in major markets, namely in the US to $1.60 (-15%), in Canada to $2.05 (-23%) and in France

to $0.98 (-30%).

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Average CPI by DeviceSeptember 2014 - November 2014

Google Play CPI Change by CountryNovember 2014

Optimization Tips: Use this data to determine how much to bid for an install in order to acquire users in your target countries, how well

your campaigns are performing and whether you should adapt your campaigns on a country-by-country basis to improve performance.

See full CPIs here

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Power-Up Report December 2014

When Do People Play Mobile Games the Most?• Game sessions for both iOS and Google Play peaked on Saturdays, and sustained nearly the same level of

game sessions on Sundays.• Both iOS and Google Play witnessed over 45% of game sessions from Friday to Sunday.

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iOS & Google Play Game Sessions Share by DayNovember 2014

Optimization Tips: Use this data to find out which days of the week you can expect the strongest

opportunity to monetize your games, and which are the peak days to acquire players!

Google Play Daily Share

iOS Daily Share

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Power-Up Report December 2014

Which Game Categories Are the Most Popular?• Brazilians revealed their passion for Arcade games, as the Arcade category attributed to 38% of sessions among the

top five game categories.• China displayed a strong love for both Family and Puzzle games, with the Family and Puzzle categories recording a

39% and 40% share of sessions, respectively.

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Game Category Share by Country SessionsNovember 2014

Optimization Tips: Utilize this data to figure out the genre for the game you want to develop, where the genre of game

you are building is most popular, and where your game’s genre has the highest chances of “powering-up” revenues!

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Power-Up Report December 2014

What is the Top OS in Each Region?

• In APAC, Google Play superseded iOS as the leading OS.• Specifically in APAC, there are countries that skew even more toward Google Play, which impacted APAC’s overall

Google Play share, including South Korea (85%), India (85%), Indonesia (86%) and more.

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OS Share by Game Sessions Across RegionsNovember 2013 - November 2014

Optimization Tips: Wield this data to determine which platforms will accelerate your games’ revenues in different geographies.

Bonus: Download Complete Country Breakdown Here

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Power-Up Report December 2014

Which Versions of iOS Are the Most Competitive?• In November, iOS 8–after three months of worldwide availability–took the crown from iOS 7 as the leading iOS version

by ad revenue.• On top of that, iOS 8 claimed the No. 1 spot as the top version of iOS by impressions in November in the Americas.

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iOS OS Version Share, AmericasImpressions, May 2014 - November 2014

iOS OS Version Share, AmericasAd Revenue, May 2014 - November 2014

Optimization Tips: Be sure to target the early adoptors and take advantage of new iOS versions that can

generate increased revenue. Determine which OS versions that you should focus on and target the most.

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Power-Up Report December 2014

Which Google Play OS Versions Generate the Most Money?• In the Americas, Google Play KitKat extended its lead as the most lucrative OS version by 14.8 percentage points in

November.• The latest Google Play OS, Lollipop, rolled out across the globe at the beginning of November, but it made little impact in the Chartboost Network in the Americas, recording a 0.2% share of both impressions and ad revenue.

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Google Play OS Version Share, AmericasImpressions, May 2014 - November 2014

Google Play OS Version Share, AmericasRevenue, May 2014 - November 2014

Optimization Tips: Use this data to determine which devices you should target, which screen sizes that

you should build creatives for, and what Google Play OS version your games need to be compatible for!

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Power-Up Report December 2014

Which Google Play Devices Drive the Most Ad Revenue?

• Samsung’s Galaxy S4 and S5 generated the most revenue among the top 20 Google Play devices in the Americas in November,

recording a 16.1% share each.

• Motorola’s budget handset, Moto G, produced the most traffic in the Americas in November, eclipsing the other top Google Play devices.

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Optimization Tips: Use this data to determine which Google Play devices will impact your

mobile game’s monetization the most, which devices you should allocate more budget

towards in order to get the best players, and how to adapt your campaigns to target

various devices differently by region!

Google Play Device Share, AmericasImpressions & Ad Revenue, November 2014

Your success is our success.

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Number of Games Using Chartboost: 60,000+

Powers Over 300M Monthly Active Uniques

Drives Over 12B Game Sessions Per Month

Chartboost is the largest revenue platform for mobile games. We empower developers to find new players and monetize their games by providing them

with the tools and analytics to make smarter decisions. Chartboost powers over 60,000 games and drives over 12 billion game sessions per month.

For more information, please visit www.chartboost.com