1. Chat Apps:New Frontiers of MobileAudience Engagement@TrusharApps Editor, BBC World Service/Global News#ONACHATS

2. Blackberry Messenger:London riots2011Image: shapersofthe80s.com#ONACHATS 3. WhatsApp growth rateChart: BusinessInsider.com#ONACHATS 4. These are mobile firstsocial media platforms#ONACHATS 5. BBC News on chat apps timeline 2014April May September#ONACHATS 6. Indian elections pilot#ONACHATS 7. #ONACHAT 8. #ONACHAT 9. #ONACHAT 10. #ONACHATS 11. #ONACHATS 12. Emoji enables youraudience to tell youhow they feel abouta story, not justwhat they think#ONACHATS 13. #ONACHATS 14. #ONACHATS 15. Breaking newscartoon alert#ONACHATS 16. WhatsappPositives + Biggest audience/userbased Very low unsubscribe rates Feedback very positive Anecdotal evidence:we are reaching new usersNegatives - Very labour intensive Not possible to workcollaboratively Instability of the app No analytics No promotional helpavailable fromWhatsApp#ONACHATS 17. WeChatPositives + Easy to learn publishingplatform Basic analytics/stats Promotional help fromWeChat Slick presentation/userexperience Stable platformNegatives - User behaviour muchmore passive Limited: 1 daily push alert Smaller user base#ONACHATS 18. #ONACHATS 19. BBM#ONACHATS 20. MXIT#ONACHATS 21. #ONACHATS 22. What weve learned so far.#ONACHATS 23. The chat app push alert is themost potent content deliverysystem in history#ONACHATS 24. Chat apps enable youto be more intimate with#ONACHATSyour audience 25. #ONACHATSChat apps can improvethe communicationworkflows of your teams 26. Chat apps content that works well:#GoFigure#ONACHATS 27. Chat apps content that works well#ONACHATS 28. Video and Image aspect ratiosfor chat apps This is GOODThis is BAD#ONACHATS 29. Chat apps and UGC#ONACHATS 30. trushar.barot@bbc.co.ukProduced with the assistance of Esra Dogramaci @trushar#ONACHATS