Chatha Foods

Packaging Study

Market Visit• Objectives: To study the packaging styles w.r.t design, colours

that– Stand Out– Look Up market

• Markets Visited:– Gurugram: Needs Departmental Store, Le Marche– Delhi: Modern Bazaar, Food Hall- Select City Walk

Packaging Observations

Products

National Players International Players

Traditional Contemporary English Style

Note: We observed the overall Food section beyond the Frozen or Chilled

Traditional Indian

Contemporary Indian

International

Venky’s Packaging

Packaging Observations

Traditional Indian

Contemporary Indian

International

-Yellows, Reds, Oranges

-Blacks, Whites, Soil

-Mix of Images, Text, Vector Designs

-Minimalistic Elements- Images or Text. No/ Negligible Vectors-Text Heavy

-Break all rules Text Heavy

Observations• Packagings that look up-market are:

– Contemporary Indian– International

• What makes them up-market– Deviation from “Food Colours”– Freedom from Clutter– Texture of the label/ pack

• Blacks, Whites stand out• Latest style is about going back to the basics

Happy ObservationSwiss Naturen current packaging gives up-market feel because of black

Recommendations• To keep the packaging simple & clutter free• To introduce text (minimalistic)

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Message• I’M AMAZING• I’M AWESOME• I’M CRAZY• I’M DELICACY• I’M DELICIOUS• I’M DIFFERENT• I’M FABULOUS• I'M FANTASTIC• I’M FRESH• I’M FUN• I’M GOOD• I’M GREAT• I’M IN• I’M INTERESTING• I’M IRRESISTIBLE• I’M LIFE• I’M LOVE• I’M LOVELY• I’M NEW• I’M NEXT• I’M PARTY• I’M PERFECT• I’M SAVORY• I’M SINGLE• I’M SNACKY• I’M SOFTIE• I’M TASTY• I’M THERE• I’M YOURS