chatham orpheum theater social media schedule
TRANSCRIPT
Chatham Orpheum Theater Social Media Schedule
“Profile Picture”- An ad for the theater or a photo of the outside of the theater
“Cover Photo”- The Movies on Main Street Chatham ad from the website
o Review FB followers o Cross Promote Events and Partnerships (Cape Abilities, Library
Series)o Cultural Council o Narragansett Beer (Already promotes Orpheum)
Try for at least 7 posts a week! Always try to use a photo, as they statistically get more attention than regular posts!
Post movies playing and link to buy tickets and trailer; or do all the showings for the weekend together in a single post!
Events: If there is an event: movie, live music or anything else that includes food or
drink be sure to include it in post! o “Come see the showing of ________ and be sure to stop by _____ and grab
their special ________.” Events like the 4th of July or “A Summer Evening”, post at least 3 weeks ahead of the event and post every week thereafter! Include a graphic or photo of the events with a short description.
Media: If Chatham Orpheum Theater is mentioned anywhere, in the newspaper or
on any other website or by a vendor, make sure to share the post on the COT timeline.
Weekly schedule: Post show times on Thursday for the upcoming week. (Question for group:
should movie times be posted daily?) o Remember to include showtimes and picture of movie, and a link to
the Orpheum’s website and/or tickets page.
Post Rainy Day Matinee no later than 9am. (Question for the group: Acccording to forecast or actual rain?)
Friday/Saturday: Be sure to mention again if late night movies are showing! Names and times!
o “Looking for something to do tonight? Come join us for the 10pm showing of ______ “ Something similar to that!
Guidelines:
Timing: o Most posts should be done in the mornings before 11AM, even if that’s
your only post for the day, the earlier the better! Especially when you post about events or movies that day! Best practice would be to post before 10am!
Graphics: o Make sure to include graphics in almost all posts. Pictures get double
the amount of views on posts than ones without them.
Giveaways : o At least once a week to maintain engagement, include give-away of
free small popcorn. Examples: the 10th person to like this post will receive a free small popcorn. Other ideas include t-shirts, hats, movie posters.
Remember to share and like things that the theater is mentioned in!
Twitter handle “@chathamorpheum” already exists. Log in credentials on file:
o Username: ChathamOrpheumo Password: chatham300
Guidelines: Three to Four tweets a week! Make sure to retweet anywhere you are
mentioned. Follow other town of Chatham companies or businesses near by. This helps with community and local support.
Review Facebook followers and follow them on twitter
Be sure to interact with followers when people who tag the COT in tweets, be sure and “favorite” their post in order to show interest in our customers.
Again like Facebook, be sure to include photos, tweets with photos and links get so many more views! If you want to post about going to a show be sure to include a link to the website! 150% more retweets when a tweet includes a photo!
Sample tweets: o Events coming upo The day’s showings o Giveawayso Entertainment Newso Donor/Sponsor Tweets (Re-tweet)o Weekend Showtimes (late show?)
Make sure to do follow up tweets if the theater is mentioned anywhere. Include link to the post or article.
Examples: Kevin’s interviews on ABC’s Chronicle, Movie reviews from Cape Cod Chronicle or Cape Cod Times.
Guidelines:
1-2 Instagrams a week. Use hashtags of the movie titles or #ChathamOrpheum.
Make sure to use the Location of the Orpheum as well. Follow local businesses, same as Facebook and Twitter. Ensure cross-platform marketing: “check us out on Facebook for more
details!” in a tweet. Use pictures of the marquee with showtimes, movie posters, staff, patrons
(with permission!), around Chatham.
Instagram Reference: Five unexpected benefits to consider:
1. Connect with customers
While most people think about sites like Facebook and Twitter when it comes to connecting with fans and engaging with customers online — you may be surprised to hear that Instagram has one of the most active and engaged user base.
In fact, one report from Forrester Research found that Instagram generates 120 times more engagement per follower than Twitter.
With such high engagement, Instagram is the perfect platform to connect with customers, listen to their feedback, and build relationships through the conversations you’re able to spark.
You can share a photo of a new product and ask people what they think, or give them a sneak peek of a new project and see if they have any input.
2. Learn what people like
You may not realize it, but your audience members could already be sharing photos and talking about your business on Instagram.
This is especially true if your business has a brick and mortar location where customers visit on a regular basis.
Restaurants are a great example of this. People love sharing photos of their favorite dishes. With Instagram, they can share a photo and let their followers know where they are enjoying the meal by tagging your location.
But restaurants aren’t alone — people love sharing a variety of images from lots of different locations. And when they tag your location, their friends will see it, giving customers the chance to market your business on your behalf.
The best way to see if people have shared photos at your location is to snap a photo at your business and tag your location. After you share the photo, you will see a link above the photo that you can click to see all of the photos that have been shared at your store or office. This is a great way to see what people like about your business, and what they’re sharing about you.
3. Reach new audiences
Instagram makes it easy to discover new photos, new people, and new businesses. One of the ways that people discover new content on Instagram is through hashtags. Similar to other social platforms, when someone includes a hashtag in a post on Instagram, a link is created and you can view all of the photos that have been shared using that hashtag.
For a business like La Provence, a French boutique located in Rockport, Massachusetts, using a hashtag like #frenchdecor is a great way to get found by customers who share their passion. They can also include a hashtag that is popular in their town, #rockportma, to connect with local consumers.
You can also use hashtags to pro-actively find potential customers. For example, Oh to Be a Dog, a pet care business in Pasadena, Florida uses hashtags to find people sharing photos of their pets nearby and make an introduction.
“Hashtags have been great for us. We started out by searching for users in Pasadena, who were sharing photos of dogs. It was a great way to introduce ourselves to people we knew were local, have or just love dogs, and would probably enjoy our photos.”
In addition to hashtags, Instagram also has a Discover tab, dedicated to helping users find photos and connect with users that are relevant to them.
4. Fuel your other marketing channels
One of the great things about the content you create in Instagram is that it can easily be shared across all of your different marketing channels.
Within your Instagram Settings, you can enable social sharing to Facebook and Twitter, so that your photos will share automatically when you post them to Instagram. Even if you don’t want to share your photos on different networks right away, you can save your photo to your phone’s Camera Roll and easily access them when you’re ready to post.
The content you share on Instagram can also be used in your email marketing campaigns. If you’re a Constant Contact customer, you can integrate Instagram within your photo library with our MyLibrary Plus tool, and easily access your photos when you’re ready to send your campaign.
5. Generate sales
Creating professional-looking images to promote your products and highlight your services has never been easier or more affordable.
As a result, visual platforms like Instagram are doing more than just generating engagement, they are also driving sales.
One report from e-commerce platform Shopify found that the average price tag for a sale referred from Instagram is $65, compared to $55 for Facebook and $46 for Twitter.
Be careful not to fill your feed with product photos with the same caption asking people to “buy now” or “shop online.” Instead, look for creative ways to display your products and let your images speak for themselves.