chchealth20pptjuly242013
TRANSCRIPT
The problem
• No one knows health costs in advance• Prices for the same procedure vary 10x
in the same locale• It’s a $2.7 trillion industry, and it’s
completely opaque.
For real?
Source: Consumer Reports
Our solution
• We’re revealing real cash or self-pay health-care prices.
• Tools: Reporting. Database digging. Crowdsourcing. Partnering.
Examples from our reporting
• An MRI: $350 or $3,500? • An IUD: $175 or $1,156?• A walk-in clinic visit: $88 or $500?• (Yes, these are all real.)
1. Clearhealthcosts.com
• Reported data• Juxtaposed with Medicare prices (the closest
thing to a fixed or benchmark price)
Government data …
Gaaah!
Where are we now?
• $54k in grant funding (Tow-Knight Foundation, International Women’s Media Foundation, McCormick Foundation), modest friends funding
• We’re hitting our stride just as Time magazine, the NYTimes and others are newly focused on the prices.
What’s new? What’s next?
• Now in 7 metro areas• More data, more features• Traffic skyrocketing • Choosing partners carefully • 37% of our traffic is mobile
The customer focus
• Women: They make 80-90% of health-care decisions
• High-deductible insureds (39 million and growing fast)
• Uninsured (51 million) including 20- and 30-somethings, creative classes
• Insured, with high copays• People going out of network, out of pocket• People wanting to be informed about costs
Our amazing devs.
Jenn Schiffer (Pancake Theorem) John Skinner (Allied Strategy)
Alex Filatov, Guillaume Pousseo, Jeff Mignon (RevSquare)
And former devs, Balance Media and LuckySort, plus those who helped educate us like Daniel Bachhuber, Joe Flip and that
one guy via eLance in Vietnam
Markets seek transparency
• The last big remaining opaque marketplace.• Airline ticket sales, real estate, car sales – all
changed with transparency• Health Savings Accounts (you spend less, you
keep more) • Now suddenly: Obamacare is here, and people
are horrified about the prices.
