cheap thrills press kit & marketing guide

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Dear Theater Owner Person or Aspiring Regional Male/Female Marketer,Our fierce marketing department at Drafthouse Films has concocted this brilliant, easy-to-follow marketing and publicity guide for our most recent wonderful release – walloping comedy-shocker whammo Cheap Thrills. Buried deep within its robust, thorough contents you will discover a wealth of insightful and creative concepts our marketing department has spent countless weeks researching with uncanny guile. Combing your budding efforts with this "treasure map to success," you'll be sure that your opening of Cheap Thrills will lead to a sizzling dazzle and your theater will be the envy of the town! Does your local newspaper know that Cheap Thrills player Pat Healy also portrayed the delicate, doomed existence of an 'Alien Slave' on TV's Star Trek? Does your favorite lifestyle periodical know that this picture was filmed in a prestigious Hollywood bar? Have you thought of serving dog food at your concession stand? The correct answer to all these questions is a firm 'no' because you haven't harvested the knowledge contained within this helpful kit and persist them into impactful, real world scenarios.If you are interested in ordering ad mats or the special poster standees, please contact our favorite secretary Pip Griffin. Truly,Evan HusneyCreative Director - Drafthouse Films

TRANSCRIPT

  • CHEAP THRILLSSYNOPSIS

    A darkly comic thriller, Cheap Thrills fol-lows the one-night descent of two friends partici-pating in a series of escalating paid dares to enter-tain a wealthy couple with a twisted sense of humor. After down-and-out family man Craig (Pat Healy, COMPLIANCE) simultaneously loses his job and is served an eviction notice, he runs into his long-lost deadbeat pal Vince (Ethan Embry, EMPIRE RECORDS) at a local dive bar. As the two drink their troubles away, they are lured by a couple celebrat-ing a birthday (ANCHORMANS David Koechner

    and THE INNKEEPERS Sara Paxton), who shell out obscene wads of cash to Craig and Vince in exchange for taking on harmless bets. The party continues to a strip club and eventually to the couples home, where the cash payoffs increase wildly as the chal-lenges become more outrageous, hilarious, illegal and even downright inhuman. Drugs and laughter give way to sex, firearms, felonies and self-destruction. By sunrise, Craig and Vince will learn exactly how far theyre willing to go for both big money and cheap thrills.

    CASTPat Healy CRAIG DANIELSSara Paxton VIOLETEthan Embry VINCEDavid Koechner COLINAmanda Fuller AUDREY DANIELSLaura Covelli CARYN THE BARTENDERTodd Farmer SECURITY GUARDElissa Dowling TWEAKEREric Neil Gutierrez ENRIQUERuben Pla DOUGClaudia Salinas STRIPPERBrighton Sharbino LUANNEli McLaughlin KEENANButch CUTIE

    CREDITSDirector E.L. KATZ Producers TRAVIS STEVENS,

    GABRIEL COWAN, JOHN SUITSWriters TRENT HAAGA,

    DAVID CHIRCHIRILLOExecutive Producers CURTIS RAINES,

    GENA WILBUR, JONATHAN SCHURGIN Line Producer JON D. WAGNER Cinematographers SEBASTIAN WINTERO

    HANSEN, ANDREW WHEELER Production Designer MELISA JUSUFI Costume Designer KELSEY STENGLE Composer MADS HELDTBERG Score Recorded and Mixed at HOUSE OF

    HAYDUK, L.A. Vocals SUZANNE MAY Editor BRODY GUSAR

    2012 Midnight Role, LLC. All Rights Reserved. Running Time: 85 minutes | Aspect Ratio: 2.35:1 | Rating: NR

    A Drafthouse Films Release

  • PUB L I C I T Y

    SCENE MAT 2-APat Healy stars as Craig Daniels, a recently fired father facing eviction. Down on his luck, he is searching for a way to make ends meet. Just how far is he willing to go? Cheap Thrills opens....................at the.....................Theater.

    SCENE MAT 1-CSara Paxton stars in Cheap Thrills as Violet, a rich wife celebrating her birthday. Her birthday wish is to play a game of dare with strangers for money, only this game is not as innocent as it is led to believe. Cheap Thrills opens......................at the.......................Theater.

    ACTOR HEALY AIMS TO THRILLIN SUSPENSE-SHOCKER CHEAP THRILLSby Scoot Jallopy for Welcome To Big Time Movies Home Alone 3s Pat Healy, a veteran character ac-tor, is confirmed to star as the dirt-smudged, down-and-out Craig in E.L. Katzs upcoming suspenseful, gross-out comedy shocker Cheap Thrills. Healys character must participate in an escalating series of humiliating and de-grading dares for money to save his wife and sad child before they are evicted and hastily discarded by society.

    No stranger to the role of hapless victim, Healy has graced the silver and small screen ferverously incarnating the un-fortunate. Perhaps most nota-bly was in 2005 on Star Trek: Enterprise. Credited as Alien

    Slave, he portrayed the brutalized, sufferer of an evil Mirror Universe Emperor.

    Cheap Thrills will begin shooting in the fall.

    Pat Healy on Star Trek: Enterprise

  • SCENE MAT 1-BDavid Koechner stars in Cheap Thrills as Colin, a husband looking to give his beautiful wife Violet a birthday she will never forget. Cheap Thrills opens.........at the..............Theater.

    SCENE MAT 2-BEthan Embry plays Vince, a man needing to make some extra cash to help clean his life up. Cheap Thrills opens...... at the......Theater.

    SHOOTING HALTED ON THE SET OF THRILL-COM CHEAP THRILLSby Lando Greaves for Movie and Film Injury Report Hollywood, CA Emergency services were called during the production of an independent film entitled Cheap Thrills when a pivotal stunt took an unexpected turn. In an ironic twist, actor Pat Healy had his pinky finger severed during the shooting of a scene in which his character, Craig, was set to have his own pinky finger severed. The finger was recovered and later reattached. At the scene, a teary-eyed Healy said [it] was an accident and that it wasnt [director Evan] Katzs fault, adding, I fell down. Co-stars David Koechner, Ethan Embry and Sara Paxton provided statements to the author-ities who suspect no foul play to be involved. Calls to their representatives for comment have not been returned. Shooting for Cheap Thrills is expected to resume next Tuesday.

    LOCAL COCKTAIL BAR ON WILSHIREGETS LOADED WITH CHEAP THRILLSby Bread McGinty for West Hollywood Weekly Neighborhood favorite dive The Whitehorse Inn, located on Western Avenue in Hollywood, will be the epicenter for an unspeakably thrilling sequence in the up-coming suspense-shocker Cheap Thrills, the debut picture from hot up-and-coming film director E.L. Katz. Special permission for the use of this location was granted by owner Steve Pepoon to the films production company. The bar is most known by patrons for their free-by-request hot dogs and Cheetos. Pepoon eagerly commented on the arrangement saying, I believed in E.L. Katz from the moment I slid a warm hot dog down the counter his way. He answered me with a firm nod and a stern grip of the bun. He sent me a script a few days later. I didnt read it. Didnt need to. I al-ready knew. Proud to give him my fathers establishment, carte blanche. Cheap Thrills stars type-cast Pat Healy, funny-man David Koechner and the teen-throbber Ethan Embry.

  • COMPLETE AD-CAMPAIGN ON A SINGLE MAT.ORDER FROM DRAFTHOUSE FILMS.

    AD-PUB MAT SPECIAL MAT No.C1

  • EXPLOITATION

    PUBLIC DARE CONTEST The story of the film has characters willing to do almost anything for money. Get one of your ushers or concession staff workers to appear in front of the audience before a screening of CHEAP THRILLS and field dares from audience members. In test markets weve found you dont have to use real money.

    DOG TREATS AT CONCESSIONS The film has a scene involving human consumption of dog food, and to play up this memorable sequence from the film your concessions manager should be encouraged to post signs selling dog parts for your customers to purchase.

    $50 TOILET BILLS Your customers will be thrilled to find $50 bills in your toilets. Youll be surprised the degree of interaction this simple gag will encourage! Monopoly money can be substituted, but is not recommended.

  • POSTERS & LOBBIES

    HI-RISE STANDEE (Color) with stanchion$9.95Cost of this item is deductible from the top of receipts prior to computing film rental. The Standee Frame sells for $1.50. This is a one-time cost item as the frame can be utilized for future displays.The Standee is an eye-catching display and can be displayed in advance of playdate without interrupting your regular pattern of coming attraction posters.

    ONE SHEET 27X40

    ORDER FROM DRAFTHOUSE FILMS

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