Creativity + Bravery

CHEAT SHEET16 JUNE - 22 JUNE 2012

INNOVATION & TRENDSCocktail Bar Offers Discounts Based on Stock Market Drops:The Bull and Bear Steakhouse at the Waldorf-Astoria in New York re-cently announced that is cutting back the prices of its cocktails in line with stock market drops.

Satellite Eyes Switches Your Mac’s Wallpaper to a Map of your Location:A new application by the name of Satellite Eyes by Tom Taylor changes up the idea of regular wallpaper for your Mac by installing it in your Mac’s menu bar. It then polls your location and automatically changes your desktop to where you currently are.

Stay at the Clarion Hotel in Exchange for Art:The Clarion Hotel in Sweden recently announced that they will be ac-cepting artwork as payment for staying in one of their rooms. The inspi-ration for this comes from the now closed Chelsea Hotel in New York, which had a comparable agreement with well-known guests. HuhMagazine

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TheNextWeb6-12

SpringWise6-20-12

TECHNOLOGY

Interactive LED Helmet Lets Bikers Signal With their Heads:An innovative helmet design called LumaHelm aims to turn the tradi-tional helmet into an interactive display for communication, expression, and safety during many different activities such as cycling and skate-boarding.

NASA World-Beating Supercomputer Gets 14% Faster:NASA’s super smart computer Pleiades just became much more power-ful. In order to keep up with the demands of scientists and engineers working for NASA, earlier this month the computer’s performance was enhanced by 14%.

Create UIs Out of Anything With this Kit from MIT:Jay Silver and Eric Rosenbaum of the MIT Media Lab recently designed a kit that allows you to turn any object into an ultra-personalized UI. “The personalized interfaces thing is fun…but it has the most power when people can’t access traditional keyboard and mouse interfaces,” Jay Silver tells Co.Design.

PSFK6-21-12

Mashable6-22-12

FastCo.DESIGN6-12

CULTUREThe Future of Water - Meet the Avant-Aquatic:Held at the Eyebeam Art + Technology center, this multimedia lab is hosting works that seek to extend simple ideas using high-tech and in-novative methods. Works range from lasers showcasing the electrolysis of water, to microphones recording the melting of Iceland’s largest gla-cier, to artists using ink to ‘print’ text in midair.

Chez Jose - A Pop-Up Dining Experience:A new trend in NYC is pop-up dinner projects. Jose Ramirez is an ex-ample - as a sous chef from Williamsburg he started Chez Jose, which hosts weekly vegetarian dinners and collaborates with different chefs, artists, and creatives alike.

Yves Saint Laurent Changes Its Name To Saint Laurent Paris:In the fall, Yves Saint Laurent will change its often difficult-to-pronounce name in lieu of something simpler. This is part of a larger branding overhaul by the new creative director, Hedi Slimane. The name will be in effect by the time Slimane’s first collection hits stores in Spring 2013.

NYMag6-21-12

VillageVoice6-12

VillageVoice6-20-12

AGENCY NEWSHavas Media Boss on Seeing Crisis as Opportunity:Dominique Delport is the Chief Executive Officer for Havas Media. On the eve of the event he will be involved with relating to the Cannes Li-ons Festival this year, PSFK spoke with him about harnessing a brand’s challenger spirit.

TBWA’s New Approach to Digital - Digital Arts Network:TBWA is launching Digital Arts Network to unify the digital specialists currently working within TBWA. TBWA will also use the new structure, which the agency says can offer a range of digital capabilities, to help recruit more digital talent.

WPP to Acquire Digital Agency AKQA:WPP will be acquiring digital agency AKQA, the companies have an-nounced. AKQA is among the last big digital shops that are not yet public or owned by a holding company.

PSFK6-22-12

AdAge6-21-12

AdAge6-20-12

SUSTAINABILITYNew Ford Fusion is Made of Recycled Jeans, Bottles, and Soy Beans:Ford is introducing the all new 2013 Fusion model that was made us-ing sustainable materials, like recycled cotton, clear plastic bottles, and soybeans. The fuel-efficient body can be converted to Denim material that could make 2 pairs of jeans, about 40 plastic recycled bottles, and about 31,000 soybeans.

Metallic Sponge Absorbs Carbon Dioxide to Combat Global Warming:Two universities in the UK have teamed up and created a metal organic framework that has the capability of absorbing CO2. It works like a sponge that can hold carbon dioxide, allowing other gasses like nitro-gen, methane, and hydrogen to pass through.

Eat Drink Local Week:Until July 1st, people can enjoy Edible Magazine’s 4th annual Eat Drink Local Week. Many participating restaurants offer a prix-fixe menu and there are also many parties and other events that offer tastings and in-formation on sustainable living. TimeOut

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PSFK6-18-12

PSFK6-21-12