National Agri-Marketing Association11020 King Street, Suite 205Overland Park, KS 66210

Presorted First Class

U.S. Postage PaidKansas City, MOPermit No. 6654

13TH ANNUAL NAMA

the National Agri-Marketing Association for the 13th annual NAMA Boot Camp,

August 9–11 in Kansas City. Whether you’ve just entered the rough working world or one who’s been through the NAMA Boot Camp drill before, sign up for this program today to learn more about the agri-marketing industry. This year the Boot Camp will take it to a new level expanding on marketing and agriculture basics.

WHO SHOULD ATTEND?H Agency account executivesH Media professionalsH Art directorsH CopywritersH Marketing professionalsH Sales professionalsH Previous Boot Camp attendees

DID YOU ATTEND LAST YEAR?Whether you’re new to the industry or a seasoned veteran, the Agri-Marketing Boot Camp will give you the tools you need to more professionally market to the ag industry.

GET THE NOTEBOOK All attendees will receive a notebook packed with agricultural terminology, facts, case studies and speaker presentations. This notebook has become one of the most popular aspects of the Boot Camp experience.

SPONSORSHIPThere are great sponsorship opportunities available for Boot Camp! For more information, please contact Jenny Pickett at (913) 491-6500 or jennyp@nama.org.

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JOIN

McTIGHE

SOLORIO

SEMLER

SPADER

CALHOUN TUESDAY, AUGUST 9MoKan Ag Tour (optional). This tour is a hands-on experience and includes visits to Heins Dairy, Ag-Power dealership, Peters Orchard and Plattner Farms. The bus will leave the hotel at 8:00 a.m. and return by 3:00 p.m.

4:00 p.m. – Boot Camp Registration

5:00–6:00 p.m. – Welcome Reception

6:00–7:30 p.m. – Opening General Session: Dinner/Networking. Kick off the Boot Camp with a networking activity designed to help you get to know fellow attendees.

WEDNESDAY, AUGUST 108:00 a.m. – Continental Breakfast

8:30–10:00 a.m. – General Session

Establishing Credibility and Building Relationships in Any Environment. Gail Calhoun, Calhoun Consulting. Freeze. Take a look around your office. Have you ever noticed that some people get credit for their ideas while others are often overlooked? What elements create barriers in relationships and which ones facilitate consensus? How is credibility established; even for people new in their roles?

Gail Calhoun, President of Calhoun Consulting, Inc. kicks off the morning with an interactive discussion about the skills needed to establish credibility and build relationships in any environment.

10:00–10:30 a.m. – Break

10:30 a.m.–12:00 p.m. – Producer Panel. Moderator: Jared Spader, AgCall. Learn how to communicate effectively with producers. The producer panel has become a Boot Camp favorite. Attendees won’t want to miss the valuable insights from producers.

12:00–1:30 p.m. – Luncheon

Farmers and Media: How Usage is Changing and What This Means. Jack Semler, Readex Research. The world of communications is changing every day. Digital communications channels in particular provide information to all of us at light speed. How are these

evolving channels affecting farmers and ranchers, and what is the impact on mainstay traditional channels? The latest survey is complete, and Jack Semler of Readex Research will present the findings. Come and learn how the world is changing in ag and what this means for agribusiness in the future.

1:30–2:45 p.m. – Breakout Sessions (choose one)

A Year in the Life of a Producer. This highly interactive session will address basics of the industry along with issues and challenges. Hear it straight from the producer.

Lessons Learned from a Career in Crisis Management. Season Solorio, NCBA. Every organization will eventually face the moment when something goes wrong affecting your people, products or reputation. This session will offer practice tips for managing a crisis based on real-life experiences of an ag communicator who has helped manage producer recalls, oil spills, pink slime and the media onslaught that accompanies a crisis.

2:45–3:00 p.m. – Break

3:00–4:00 p.m. – Breakout Sessions (choose one)

The Economics of Commodities. Mike McGinnis, Successful Farming. Markets and commodity trading are critical elements for farmers to have a sustainable business model. This session will give the audience an overview of commodity trading and the key factors that affect market prices. What does the future look like for agriculture? Come and learn basic commodity-grain marketing information to help grasp how trading, business planning and future contracts all work.

The Creative Department’s Dirty Little Secrets. Tug McTighe, Callahan Creek; John January, Sullivan Higdon Sink. This talk is about how you, as a non-creative type, can learn to communicate better with the creatives you work with or employ. It’s also about creative types learning to understand themselves and what makes them tick. Want to become a creative whisperer? Then this is the ticket.

4:30–6:30 p.m. – Off-site Reception. A shuttle will take attendees to a special reception at Snow and Company. Snow and Company is an artful frozen cocktail bar located in the heart of the Crossroads Art District of Kansas City, MO. Check it out at www.snowandcompany.com.

THURSDAY, AUGUST 118:00 a.m. – Breakfast

8:30 a.m. - Farm Radio Connects. Mindy Oberly, NAFB. Farmers are information seekers; helping them make operation decisions for today, tomorrow and the future. Learn how farm broadcasting continues to connect with producers coast-to-coast on a daily basis.

9:00–10:00 a.m. – Tech Trends That Are Changing Marketing. Sara Steever, Paulsen Marketing. Innovation and invention in technology will never again be as slow as they are right now.

As savvy marketers, we must learn to see opportunity in this technological chaos, especially as the pace of change accelerates. Sara will cover topics including consumer behavioral changes, Internet of Things, big data, artificial intelligence, neuromarketing and virtual reality. As marketing evolves, we must also have strategies in place for staying current and sorting out fads from important long-term trends.

10:15–11:30 a.m. – Closing Session

Winning the Name Game – How to Create Unforgettable Names. Mollie Young, Nametag International. A series of letters. A word. That’s all a name is. Choose the right one, though, and it can create magic. It can change behavior. It can be the difference between success and failure. It can live for generations.

It doesn’t matter if you are naming a seed, a fertilizer, a tractor or even a new company, creating a great name is imperative. Find out what the secret is to creating unforgettable names. Learn how to reach your key audiences thru naming, and make sure your brands are speaking the right language in this global world.

11:30 a.m. – Adjourn

2016 BOOT CAMP SCHEDULE

JANUARY

OBERLY

STEEVER

YOUNG

McGINNIS

Name

Title

Company

Address

City State Zip

Phone Fax

Email

First name for badge

METHOD OF PAYMENTn Check Enclosed n MasterCard n Visa n American Express

Card No. Expiration Date

Signature

RATES (check rate that applies)

REGISTRATIONBy Mail: National Agri-Marketing Association 11020 King Street, Suite 205 Overland Park, KS 66210 By Phone: (913) 491-6500 By Fax: (913) 491-6502 Online: www.nama.org

CANCELLATION POLICYCancellations until July 15 are entitled to a full refund. Cancellations from July 16–27 will receive a 50 percent refund. No refunds for cancellations after July 27. All refunds will be subject to a $25 processing fee.

HOTEL INFORMATIONThe NAMA Boot Camp will take place at the Sheraton Crown Center in Kansas City, Missouri. Out-of-town attendees are responsible for making their own reservations.

For reservations, contact: Sheraton Crown Center 2345 McGee Street Kansas City, MO 64108 Phone: (816) 841-1000 Fax: (816) 398-4610

The hotel room rate is $141.00 for single/double. Make sure you mention “NAMA” when making your reservations. The hotel cutoff date is July 27, 2016. Reservations made after July 27 are subject to higher rates and potential unavailability.

REGISTRATION(Please copy form for multiple registrations.)

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NAMA SUSTAINING PARTNERS

NAMA BOOT CAMP SPONSORS

DuPont Pioneer – Program GuideHoard’s Dairyman – Wednesday Breakfast (cosponsor)

The Western Producer – Registration Bags Verdesian Life Sciences – Producer Video

On or before July 27n NAMA Members $295n Non-Members $345

(includes one year of NAMA membership)

After July 27n NAMA Members $345n Non-Members $395

Optional Ag Tourn NAMA Members and

Non-Members $50