cheers to 50 years - rbc heritage to 50 years and get ... est manufacturer of commercial jetliners...

CHEERS TO 50 YEARS

April 9-15, 2018 | HARBOUR TOWN GOLF LINKS | rbcheritage.com

GET YOUR PLAID ON!Plaid Nation is the spirit that makes the RBC Heritage Presented by Boeing the most unique stop on the PGA TOUR. It’s families and friends coming together year after year to be a part of something big, memorable and fun. It’s a heritage of southern hospitality and the truest example of that warm, welcoming Lowcountry lifestyle. It’s a spirit that unites people who believe giving back and paying forward are an honor, not an obligation. The 2018 RBC Heritage Presented by Boeing will mark the 50th playing of this historic event, dedicated to continuing its storied traditions while adding to the over $35 million raised for South Carolina charities and generating an annual economic impact of $96 million to the State of South Carolina. Cheers to 50 years and get your Plaid On!

JUST THE FACTS

Wesley Bryan2017 RBC Heritage Presented by Boeing Champion

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DEFENDING CHAMPIONWesley BryanSouth Carolina native

DATESApril 9-15, 2018Celebrating 50 years

HOST VENUEHarbour Town Golf Links

COURSE ARCHITECTPete Dye, Jack Nicklaus

COURSE STATSPar 71, Yardage 7,101

LIVE TELEVISION COVERAGECBS and The Golf Channel

PURSE$6.7 million

FEDEXCUP POINTS500

FIELD132 PGA TOUR members with a cut to 70 and ties after the second round

VOLUNTEERS1,200

ATTENDANCE130,000 people attended in 2017

CONTRIBUTIONS$36.5 million to charities since 1987

ECONOMIC IMPACT$96 million economic impact for South Carolinaannually

Royal Bank of Canada is Canada’s largest bank, and one of the largest banks in the world, based on market capitalization. It’s one of North America’s leading diversified financial services companies and provides personal and commercial banking, wealth management, insurance, investor services, and capital markets products and services on a global basis. RBC employs approximately 80,000 full- and part-time employees who serve more than 16 million personal, business, public sector and insti-tutional clients through offices in Canada, the U.S. and 36 other countries.

Boeing is the world’s leading aerospace company and the larg-est manufacturer of commercial jetliners and military aircraft combined. Additionally, Boeing designs and manufactures ro-torcraft, electronic and defense systems, missiles, satellites, launch vehicles, and advanced information and communication systems. As a major service provider to NASA, Boeing operates the space shuttle and International Space Station. The company also provides numerous military and commercial airline support services. Boeing provides products and support services to cus-tomers in 150 countries and is one of the largest U.S. exporters in terms of sales.

The mission of the Heritage Classic Foundation is to deliver the highest quality PGA TOUR golf event as well as other distin-guished events that generate significant economic impact and promotion for the Hilton Head-Bluffton area, the Coastal Empire and the State of South Carolina while generating funds for char-itable causes that enhance the quality of life for all.

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RBC HERITAGEBY THE NUMBERS

1 BILLIONREACHED

WORLDWIDE

180CORPORATE PARTNERS

312SCHOLARSHIPSAWARDED TOHIGH SCHOOL

SENIORS

1,178 JOBSCREATED EACH YEAR IN SOUTH CAROLINA

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$1,208SPENT BYAVERAGE

TOURNAMENT VISITOR

$$100,000AVERAGE

HOUSEHOLDINCOME

48AVERAGE AGE OF

SPECTATOR

73.4%SPECTATORS

COMPLETED 4 YEAR COLLEGE DEGREE

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PRIVATE HOSPITALITY

All Private Hospitality Venues Come With:• Corporate identification signage

• Logo in official pairings guide

• Listing and link under Corporate Sponsor page on the official tournament website at RBCHeritage.com and the tournament specific website at PGATOUR.com

• Year-round branding opportunities

• Invitation for two to Sponsor Day, which includes golf at Harbour Town Golf Links

• A 20% discount off the gate price on the purchase of additional grounds and Clubhouse badges

The RBC Heritage is proud to be celebrating its 50th year! Come out and enjoy this world class golf event in your own private venue. Enjoy the action at its best as you relax and entertain in comfort in your own Skybox Suite or Tent. We have several locations from which to choose and we will work with you to customize your package. You’ll have a premium view of the players as they compete for the plaid jacket.

18th Green 20’x30’ = $50,000 20’x40’ = $55,000

• Skybox Suite Thursday-Sunday with tiered seats for golf viewing and additional rear entertaining space within the Suite

• 65 daily tickets (260 total) for Thursday-Sunday for access to the tournament grounds and the Skybox Suite venue area

• 6 VIP parking hangtags good from Thursday-Sunday

18th Tee Tent 20’x20’ = $30,000

• Hospitality Tent Thursday–Sunday, along the 18th fairway. Includes a covered interior and a front and back patio

• 50 sponsor badges and 30 daily tickets (120 total) for Thursday-Sunday for access to the tournament grounds and the Hospitality Tent venue


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16th Green 20’x30’ = $35,000




15th Green 30’x30’ = $30,000




17th Green 20’x30’ = $45,000




13th Green 20’x20’ = $24,500



• 6 VIP parking phangtags good from Thursday-Sunday

NEW! 15th Green Shared Skybox = $20,000

• A reserved section of stadium seating Thursday-Sunday with shared entertainment space within the skybox

• 20 Daily Tickets (80 total) for Thursday-Sunday for access to the tournament grounds and the Skybox Suite venue area


• All inclusive food and beverage

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SHARED HOSPITALITY

NEW LOOK! Doc’s BBQ at 15Experience the newly designed Doc’s BBQ at 15 now located behind the 15th green, so close you will feel like you are part of the action. Ticket holders get exceptional golf views of the 15th green from the tiered seating and access to a casual climate controlled lounge. The package includes one Clubhouse Practice Round ticket (Monday-Wednesday) and one ticket with access to Doc’s at 15 for each competition round (Thursday-Sunday). A daily buffet lunch is provided by Doc’s BBQ and Southern Way. Also included is Anheuser-Busch draft beer, Clos du Bois wine and Coca-Cola beverages. Spirits are available for purchase.

Advance Price $450 April Price $470

Calibogue Club* An all-inclusive hospitality venue located between the 17th green and the 18th tee. This climate-controlled venue features a central dining area, soft seating, full food and beverage service, and outdoor stadium seating overlooking the final two holes of Harbour Town Golf Links. Meant to bring like business leaders together in a casual setting at the premier location on the course. • Climate–controlled dining area • Catering service Thursday–Sunday starting at 11:00 am • Tickets include access to the tournament grounds and Calibogue Club • Private restrooms• One VIP parking hangtag for every 2 tickets purchased

The RBC Heritage has an option for all sizes of hosting programs. Looking to entertain 2-20 guests in a first class venue? Consider these shared hospitality programs that provide unique experiences, sightlines to golf, catering and décor.

Calibogue Club Packages

12 Guest Ticket Package Thursday - Sunday $15,600

2 Guest Ticket Package Thursday - Sunday $2,800

Single Day Thursday $375 Single Day Friday $375

Single Day Saturday $375 Single Day Sunday $375

* Presenting Sponsor Opportunities Available

“I’ve hosted key business relationships at top entertainment events throughout the country for over 25 years. The Calibogue Club has quickly become one of the best venues I’ve ever seen. It’s truly a hot ticket and THE place to be during Heritage Week.”

Chuck Claunch, Duke Energy

Savannah ClubThe Savannah Club is located on the iconic 18th green and offers one of the best views of golf on the PGA TOUR. If you are a business in Savannah looking for a place to entertain new clients, have a company retreat, or the opportunity to meet and get to know other business leaders in Savannah, then this is the place for you. Co-Presenting sponsors, The Kennickell Group and Yates Astro/Hilton Head Exterminators provide a wonderful atmosphere for Savannah businesses to relax and enjoy some incredible golf. This Skybox Suite is all inclusive featuring a lunch buffet and beverages Thursday-Sunday of tournament week.

COST: $195 per ticket per day (available Thursday through Sunday)

NEW! Charleston Club * Presenting Sponsor Opportunities Available

The Charleston Club is a new semi-private venue offering this year. Enjoy the view of the Calibogue Sound from this 18th Green Skybox Suite. This venue is geared towards businesses and company leaders from the Charleston area and can be used as a networking opportunity among your community in a unique setting at a PGA TOUR event. This Skybox Suite is all inclusive featuring a lunch buffet and beverages Thursday-Sunday of tournament week.

COST: $195 per ticket per day (available Thursday through Sunday)

Patron Package• 12 Daily Clubhouse tickets for Thursday-Sunday (48 total) for access to the tournament grounds and Harbour Town Clubhouse• 1 VIP parking hangtag good from Thursday-Sunday• Listing in official pairings guide• Listing and link on the official tournament website at RBCHeritage.com and the tournament-specific website at PGATOUR.com

COST: $4,000

Tartan ClubIs your passion education and scholarships? The Heritage Classic Foundation has provided 4 year scholarships to more than 300 students since 1987. This is your opportunity to make a direct impact while also enjoying a private hospitality venue at the RBC Heritage. Make a $1,000 contribution to the Heritage Classic Foundation Scholars program. All proceeds are directly attributed to scholarships. All members of the Tartan Club are then eligible to purchase the RBC Heritage Tartan Club Experience including access to a private hospitality venue overlooking the 17 green at Harbour Town Golf Links (Thursday – Sunday) complete with complimentary food and beverage, a VIP Parking hangtag and invitations to special events through-out the year.

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Capture your brand story and share it with 130,000 golf enthusiasts. Two unique areas define your opportunity to promote your brand, products and services and speak directly to your target audience.

THE HERITAGE LAWN - $10,000“The place to be” location for spectators to gather down the stretch of holes 16 through 18

Located in the midst of hospitality tents and skyboxes, a video board and concessions creating an atmosphere for fans to spend hours of enjoymentTent Size - 10’ x 20’ LIBERTY OAK - $7,000

Just outside the gates and on the way to and from the bus depot, the Liberty Oak is a destination along your journey to the RBC Heritage.

Located in the Harbour Town Yacht Basin, this picturesque area is where spectators attentions can be captured before, during or after their time at the RBC HeritageTent Size - 20’ x 20’ DETAILS

• Open Thursday – Sunday• 10 sponsor named badges for access to the tournament grounds• 20 any-day tickets for single day access to the tournament grounds• 2 VIP parking hangtags good from Thursday-Sunday• A 20% discount off the gate price on the purchase of additional badges• Brand recognition on Expo Tents• Listing and link under Corporate Sponsor page on the official tournament website at www.RBCHeritage.com and the tournament-specific website at www.PGATOUR.com• Custom tent sizes can be considered for interested parties

EXPOS -HERITAGE LAWN LIBERTY OAK

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This is an invitation to get to know a PGA TOUR professional and play side-by-side with the world’s best golfers. Treat your clients, business partners or yourself to an unforgettable experience. Each team consists of four amateurs and one PGA TOUR professional.

MONDAY PRO-AM PRESENTED BY BOEING

Monday, April 9, 2018

Package Includes:• 4 playing spots in the Monday Pro-Am Presented by Boeing• 8 Pro-Am Credentials, 24 Clubhouse Badges and 4 parking hangtags• Invitation for 8 to the Monday Pairings Brunch and Awards Reception• 4 gift packages, which include an exclusive shopping spree

FOURSOME FEE: $14,000

RBC HERITAGE PRO-AM*

Wednesday, April 11, 2018

Package includes:• 4 playing spots in the RBC Heritage Pro-Am• 8 Pro-Am Credentials, 24 Clubhouse Badges and 4 parking hangtags• Invitation for eight to the Pro-Am Pairings Party and Awards Reception• 4 gift packages, which include an exclusive shopping spree

FOURSOME FEE: $26,000

* There is a minimum corporate partnership spend to participate in the Wednesday Pro-Am.

MONDAYWEDNESDAY

PRO-AMS

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PLAYER EXPERIENCESShort Game Clinic = $10,000Do you know a golf enthusiast that you want to treat to a once in a lifetime opportunity? How about a clinic by a PGA TOUR professional? Tuesday of the RBC Heritage, one lucky group will be treated to a clinic from a PGA TOUR pro.

Features: A PGA TOUR-hosted short game clinic for approximately 15 VIP guests at a mutually agreed-upon time. Clinic will last approximately 45 minutes.

Player Meet & Greet = $10,000This intimate experience allows you and your clients to have an exclusive meet-and-greet with a PGA TOUR professional. The golf pro will spend approximately 20-30 minutes with you, allowing you the opportunity to ask questions, take pictures and get autographs. Meet-and-greets to occur either on Tuesday or Wednesday of tournament week and up to 30 guests are able to attend the experience.

Honorary Observer = $5,000Experience the unique opportunity of walking “inside the ropes” with PGA TOUR players during competition. As an Honorary Observer, you and a guest will walk an entire 18 holes inside the ropes, allowing you to observe the players up close and personal as they compete.

Features: Two Clubhouse Badges and one parking hangtag for the week andtwo tournament branded golf shirts and hats

Walking Clinic = $10,000The Heritage Classic Foundation will arrange for a 3-hole Walking Clinic Tuesday afternoon with a PGA TOUR professional.

Features: Up to 12 guests will have the opportunity to walk alongside the pro for 3 holes while he explains his shots and strategy. Questions may be asked.12

CUSTOM EXPERIENCESFor tailored programs that suit your brand and make a lasting impression on your stakeholders, contact:

Derek Paton, VP of Sales and Marketing Mike Ivester, Director of Corporate Sales 843.671.2413 • [email protected] 864.630.9276 • [email protected]

“For the last 49 years, we have been proud supporters of the RBC Heritage Presented by Boeing. Our partnership is rooted in tradition and we are excited to continue the tradition of being the official non-alcoholic beverage provider of the tournament.”

Heather Hucks, Senior Director Brand Marketing for Coca-Cola Consolidated

“Our support of the RBC Heritage gives us a large presence in the US, allowing us to connect with golf fans and clients, building our brand in an extremely important market for our business.”

Mary DePaoli, Chief Brand and Communications Officer, RBC

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TOURNAMENT EVENTS& ACTIVITIES

OPENING CEREMONIES

Every RBC Heritage begins with the tradition of the opening ceremony and parade. The defending champion blasts a tee shot into the Calibogue Sound in unison with a cannon shot. Those shots are the official start of tournament week.

YOUTH DAY

Tuesday is for the kids at the RBC Heritage. The Coca-Cola Putting Contest gives children access to the putting green and tips from the PGA TOUR pros. They finish up the day with a movie on the Heritage Lawn.

PATRIOTS OUTPOST

Hospitality is for active military and their dependents to relax and enjoy complimentary food and beverage, all donated by local businesses in appreciation of their service. Active military and their dependents are invited to attend the RBC Heritage for FREE.

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PLAID NATION DAY

Plaid Nation Day, traditionally known as Tartan Day, is the “plaidest” day of the week at the RBC Heritage. Open to the entire family, fans of all ages can enjoy contests and get photos with Sir Willie.

BOEING FLY OVER

Every year, Boeing treats spectators attending the RBC Heritage to a personal view of a Boeing 787 Dreamliner on Saturday. It dramatically flies over the 18th fairway depending on clear weather and final flight certificates.

WINE@NINE

Wine lovers have an opportunity to watch the tournament and enjoy wines from premium wineries including Simi Winery and Meiomi.

OPEN-

SUNRISE SERVICE

The Sunrise Service takes place Sunday on the 18th green and features a local minister, music and nondenominational prayer. Guests hear from a PGA TOUR pro who is invited to speak. The PGA TOUR professional golfer will be named prior to the tournament.

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Recognized as one of the premier amateur events in the country played at Berkeley Hall Golf Club in Bluffton, South Carolina.

Past champions Rickie Fowler, Bill Haas and Camilo Villegas have gone on to win on the PGA TOUR.

ADDITIONAL EVENTS

An exciting opportunity for business leaders to network with South Carolina elected officials on beautiful Hilton Head Island.

This networking event provides an opportunity to compete casually while building business and discussing current issues facing our state and nation.

16 Presenting sponsorships, branding opportunities, playing privileges and custom packages are available for both of these unique events conducted by the Heritage Classic Foundation.

PAST CHAMPIONS

Arnold Palmer - 1969 Jack Nicklaus - 1975 Tom Watson - 1979, ‘82

Davis Love III - ‘87, ‘91, ‘92, ‘98, ‘03 Greg Norman - 1988 Payne Stewart - 1989, ‘90

Jim Furyk - 2010, ‘15 Brandt Snedeker - 2011 Matt Kuchar - 2014

For more information on hospitality and sponsorship opportunities, please contact

Derek Paton, VP of Sales and Marketing at 843.671.2413 [email protected]

Mike Ivester, Director of Corporate Sales at 864.630.9276

[email protected]

Arnold Palmer, 1969 Champion

cheers to 50 years - rbc heritage to 50 years and get ... est manufacturer of commercial jetliners...

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