A FRESH NEW VOICE IN THE KITCHEN

Who’s Chef Roc?◦ Steve Cassarino, AKA Chef Roc, is a celebrity chef and entertainer with over

30 years of professional experience in the kitchen, and more than 20 years of exposure on both locally and nationally broadcasted television programs

◦ Before his career as a chef, Steve was an amateur boxer. Playfully nicknamed “Rocky” by his friends, he enjoyed the competition, but it wasn’t too long before he decided a future in the kitchen was a safer bet than one in the ring. Naturally, that hasn’t kept his friends from calling him “Roc” ever since!

◦ When the moment later presented itself to brand himselfas a celebrity chef, the choice was easy—he became:

The Chef Roc Philosophy◦ Chef Roc’s perspectives on food and life are one and the same—broadening

horizons and experiencing new flavors each and every day◦ He seeks to share his message of enjoying great food and great times in any

endeavor he undertakes, whether it’s as executive chef at a renowned restaurant, on a nationwide tasting tour, or as host of his own television show

He’s Credentialed◦ Graduate of Johnson & Wales University with a degree in Culinary Arts◦ After graduating, he was classically trained at the esteemed Le Petit de

Cuisine in London and La Varenne in Paris◦ Co-founder of the Clever Cleaver Brothers, a duo of “stand-up chefs” that

hosted a football season program called Tailgatin’ and frequently made appearances on the variety show circuit on programs such as The Tonight Show, The View, and Entertainment Tonight

Coast to Coast Exposure

Coast to Coast Exposure◦ He’s currently hosting his third season of The Chef Roc Show, a cooking variety

show that features live music, interviews with renowned chefs, and cuisine and spirits from all around the world

◦ The Chef Roc Show is carried on the AMGTV Network, which is distributed on over 200 local broadcast stations throughout the United States and has a distinct channel on Roku

◦ Recently signed a deal for an exclusive Chef Roc Channel on the worldwide video and television programming website FilmOn.tv

An Original Star*Shop Personality

An Original Star*Shop Personality◦ Was asked to join mega-stars such as Adam Levine and Lebron James as an

original celebrity endorser for new mobile shopping platform Star*Shop◦ Chef Roc is the exclusive endorser of Star*Shop’s Culinary Division◦ Star*Shop is a joint venture among global titans Sprint, Tommy Hilfiger, and

original Shark Tank member Kevin Harrington◦ Star*Shop will initially be launched through the mobile devices 54 million

Sprint subscribers and will be available for download throughAndroid

Celeb Endorsements

Celeb Endorsements◦ Embarked on a nationwide tasting tour on behalf of Dietz & Watson’s

Premium Meat & Artisan Cheese, hosting almost 300 live events◦ Over the years, Chef Roc has publicly endorsed over 30 top brands, including

such legacy brands as Heinz, Jim Beam, and Mrs. Dash◦ Additionally, The Chef Roc Show has secured paid sponsorships from

celebrated soy sauce maker Aloha Shoyu and spirits heavyweight Constellation Brands

Testimonial◦ “Chef Roc is the real deal. I have had the pleasure of knowing and working

with Chef Roc for over 25 years. Chef Roc was our executive chef and talent for the seven month, 270 events, 35 market national tour for our client Dietz & Watson. Steve rocked the nation with his daily prep and recipe cooking and sampling. Chef Roc is the pro he says he is and I am proud to recommend him and call him a friend.”

~ Chris Donnelly, SVP Brand Experience, Allen & Gerritsen

Culinary Stylings

Culinary Stylings◦ Beginning with his classical French training, Chef Roc has developed expertise

in preparing gourmet meals from a wide range of foods, from meats to seafood to vegetarian plates to desserts

◦ He considers the approach he takes when preparing dishes for a television program or live studio audience to be “family style”; he takes a classic recipe and simplifies the preparation and presentation for the average home cook

Roc Recap◦ Steve Cassarino is a well-schooled but relatable celebrity chef, and uses his

Chef Roc persona to share his passion for new food, flavors, and experiences◦ Has had years of exposure through current and previous regular television

appearances, and is leveraging new technologies to increase his distribution◦ Is extremely well-respected among peers and partners, as demonstrated by

his selection to be an original Star*Shop endorser◦ Has traveled the country endorsing respected brands and

intimately interacting with audiences all along the way