Cheryl Salazar| The Partner Marketing Group

20 Throwback Marketing Tips

What has stuck around and how it’s changed

1 – Marketing Lists need to be focused

2 - Privacy policies are still important

Generate a free policy on http://www.freeprivacypolicy.com/

3 – Only interesting newsletters are read

• Send to your biggest fans• Clickthroughs will help adjust strategy• Conversions (content or calls)• Clean your list (remove all the bounces)• Forward rate and how you can track it• Delivery rate should be above 95%• Include alt text for your images

4 – Email is the new snail mail

• Ask subscribers to white list you• Offer both HTML and text

versions of the email• Use short subject lines• Honor unsubscribes, it’s illegal

not to• Use personalization

5 – Nurturing is still fashionable

https://mbs.microsoft.com/partnersource/northamerica/partner-essentials/guides-handbooks/MSDPartnersERPinSMBToolkit

The Rule of 45: 45% of all inquiries will buy within 12 months. Time is the only variable.

James Obermeyer, Sales Lead Management Association

6 – People still don’t like SPAM

Source: http://blog.hubspot.com/blog/tabid/6307/bid/30684/The-Ultimate-List-of-Email-SPAM-Trigger-Words.aspx

7 - Quality Back Links matter

8 - Telemarketing still has purpose

Telescripts available on Partnersource: https://mbs.microsoft.com/partnersource/northamerica/sales-marketing/campaigns-demand-generation

9 - Turn pictures into words

10 – Expanding to Canada?

Visit the Industry Canada website at www.ic.gc.ca. Search on companies by categories or NAIC and get comprehensive detail about

businesses.

11 - Resurrect the Direct Mail piece

12 – No more syndicated content!

13 - Refresh your logo

http://www.entrepreneur.com/dbimages/article/what-your-companuy-logo.jpg

https://www.graphicsprings.com/

14 - Reconsider your giveaways, we have too many coffee mugs

15 – Submit Local Press Releases

16 – The Chamber of Commerce

17 – Leverage your Business Journal

18 - Advertise on local TV or radio

19 – Local event sponsorship

20 – Tradeshows are experiencing a resurgence

Who is The Partner Marketing Group?We provide experienced-backed guidance combined with high quality content to fuel your inbound and outbound marketing campaigns.

• Marketing Planning and Strategy

• Campaign Development• Social Media• Channel Marketing

Contact: CSalazar@ThePartnerMarketingGroup.com

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