chescomg event: google+ hangouts, local seo and reputation management tips
TRANSCRIPT
Dinner and a Presentation:Google Hangouts / Tips to Help with Local SEO
& Reputation Management
Wednesday, April 12, 2023
22www.ChescoMarketing.com #ChescoMG
• Welcome and 30 Second Intros• Upcoming events• Stay connected• Google+ Hangouts with Carla Wilson• Tips on Local SEO/Reputation Management
with Jeff Tincher• Q&A / Open Discussions
Tonight’s Agenda
3www.ChescoMarketing.com #ChescoMG
CARLA WILSON@WILSONVA
Google Hangouts
4www.ChescoMarketing.com #ChescoMG
JEFF TINCHER@JEFFTINCHER@CHESCOMARKETING
Local SEO/Reputation Management for Small Business
55www.ChescoMarketing.com #ChescoMG
• Optimize your Title Tag• H1/H2 Tags• Write good Meta Descriptions• Phone and Address• Create Google Local Page• Get reviews• Local citations
– A citation is a mention of your business name with another piece of business information, such as your phone number, address, website, or a combination of the three.
Quick SEO Checklist
66www.ChescoMarketing.com #ChescoMG
Sample of The Perfectly Optimized Local Page
Keyword Phrase: “licensed plumber in Exton”
Page Title Tag: Licensed Plumber in Exton, PA | Pete’s Plumbing
Meta Description: Pete has been a licensed plumber in Exton for over 20 years. He offers a 2 year guarantee on all this work. Call 484-555-1212 for a free estimate.
DO YOU NEED A LICENSED PLUMBER IN EXTON?
What Contributes to rankings:• Title Tag• Meta Description• Headline (H1 & H2 Tags)• Permalink (URL)• Body/Content Optimization (have
keywords in content, local mentions, etc)
• Local Markup (schema or at least have Name, Address, & Phone on the page)
Page URL: http://petesplumbing.com/licensed-plumber-in-exton
77www.ChescoMarketing.com #ChescoMG
Meta Description helps Click-Thru on SERPS
Meta Description: Pete has been a licensed plumber in Exton for over 20 years. He offers a 2 year guarantee on all this work. Call 484-555-1212 for a free estimate.
• Write for humans!• Keep it unique for EACH page.• Include info about business.• Call to Action: Phone number.• Offer: free estimate
88www.ChescoMarketing.com #ChescoMG
To Dos to Check Your Reputation
#ChescoMG @ChescoMarketing www.ChescoMarketing.com
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Contact Us and Join the Group
• Schedule of Workshops/Seminars/Monthly Meetings
• Past Presentations in Slide Library• More content being developed
Suggestions and [email protected]
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SlideShare: http://slideshare.com/chescomg
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