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CHI99 Panel Comparative Evaluation of Usability Tests Presentation by Rolf Molich DialogDesign Denmark [email protected]

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Page 1: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

CHI99 PanelComparative Evaluation of Usability Tests

Presentation by

Rolf MolichDialogDesign

Denmark

[email protected]

Page 2: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

CHI99 PanelComparative Evaluation of Usability Tests

Take a web-site.

Take nine professional usability teams.

Let each team usability test the web-site.

Are the results similar?

Page 3: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

What Have We Done?

l Nine teams have usability tested thesame web-site– Seven professional teams– Two student teams

l Test web-site: www.hotmail.comFree e-mail service

Page 4: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

Panel Format

l Introduction (Rolf Molich)

l Five minute statements from five participating teams

l The Customer’s point of view (Meeta Arcuri, Hotmail)

l Conclusions (Rolf Molich)

l Discussion - 30 minutes

Page 5: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

Purposes of Comparison

l Survey the state-of-the art withinprofessional usability testing of web-sites.

l Investigate the reproducibility ofusability test results

Page 6: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

NON Purposes of Comparison

l To pick a winner

l To make a profit

Page 7: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

Basis for Usability Test

l Web-site address: www.hotmail.com

l Client scenario

l Access to client through intermediary

l Three weeks to carry out test

Page 8: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

What Each Team Did

l Run standard usability test

l Anonymize the usability test report

l Send the report to Rolf Molich

Page 9: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

Problems Found

l Total number of differentusability problems found 300

l Found by seven teams 1l six teams 1l five teams 4l four teams 4l three teams 15l two teams 49l one team 226 (75%)

Page 10: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

Comparative Usability Evaluation 2

l Barbara Karyukina, SGI (USA)

l Klaus Kaasgaard & Ann D. Thomsen, KMD (Denmark)

l Lars Schmidt and others, Networkers (Denmark)

l Meghan Ede and others, Sun Microsystems, Inc., (USA)

l Wilma van Oel, P5 (The Netherlands)

l Meeta Arcuri, Hotmail, Microsoft Corp. (USA) (Customer)

l Rolf Molich, DialogDesign (Denmark) (Coordinator)

Page 11: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

Comparative Usability Evaluation 2

l Joseph Seeley, NovaNET Learning Inc. (USA)

l Kent Norman, University of Maryland (USA)

l Torben Norgaard Rasmussen and others,Technical University of Denmark

l Marji Schumann and others,Southern Polytechnic State University (USA)

Page 12: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point
Page 13: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

CHI99 PanelComparative Evaluation of Usability Tests

Presentation by

Barbara KaruykinaSGI, Wisconsin

USA

[email protected]

Page 14: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

Challenges:

Twenty functional areas

+

User preferences questions

Page 15: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

Possible Solutions:

l Two usability tests

l Surveys

l User notes

l Focus groups

Page 16: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

Results:

26 tasks + 10 interview questions

100 findings

Page 17: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

Challenges:

Twenty functional areas

+

User preferences questions

Page 18: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

Problems Found

l Total number of differentusability problems found 300

l Found by seven teams 1l six teams 1l five teams 4l four teams 4l three teams 15l two teams 49l one team 226 (75%)

Page 19: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point
Page 20: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

CHI99 PanelComparative Evaluation of Usability Tests

Presentation by

Klaus KaasgaardKommunedata

Denmark

[email protected]

Page 21: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

Slides currently not available

Page 22: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point
Page 23: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

CHI99 PanelComparative Evaluation of Usability Tests

Presentation by

Lars SchmidtFramtidsfabriken Networkers

Denmark

[email protected]

Page 24: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

Team E

Framtidsfabriken NetworkersTestlab, Denmark

Page 25: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

Key learnings CUE-2

l Setting up the test– Insist on dialog with customer

– Secure complete understanding of user groups and usertasks

– Narrow down test goals

l Writing the report– Use screendumps

– State conclusions - skip the premises

– Test the usability of the usability report

Page 26: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

Improving Test Methodology

l Searching for usability and usefulness– Hook up with different methodologies (e.g. interviews)

l Focus on website context– Test against e.g. YahooMail

– Test against softwarebased email clients

Page 27: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point
Page 28: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

CHI99 PanelComparative Evaluation of Usability Tests

Presentation by

Meghan EdeSun Microsystems

California, USA

[email protected]

Page 29: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

Hotmail Study Requests

l 18 Specific Features• e.g. Registration, Login, Compose...

l 6 Questions• e.g. "How do users currently do email?"

l 24 Potential Study Areas

Page 30: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

Usability Methods

l Expert Review• 6 Reviewers

• 6 Questions

l Usability Study• 6 Participants (3 + 3)

• 5 Tasks (with sub-tasks)

Page 31: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

Report Description

1. Executive Summary- 4 Main High-Level Themes- Brief Study Description

2. Debriefing Meeting Summary- 7 Areas (e.g. overall, navigation, power features, ...)

3. Findings- 31 Sections- Study Requests, Extra Areas, Bugs, Task Times, Study Q & A

4. Study Description

Total: 36 Pages - 150 Findings

Page 32: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

Lessons Learned

l Importance of close contactwith product team

l Consider including:• severity ratings

• more specific recommendations

• screen shots

Page 33: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

Discussion Issues

l How can we measure theusability of our reports?

l How to deal with thedifference between numberof problems found andnumber included in report?

Page 34: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point
Page 35: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

CHI99 PanelComparative Evaluation of Usability Tests

Presentation by

Wilma van OelP5

The Netherlands

[email protected]

Page 36: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

Wilma van Oel

P5

adviseurs voorprodukt-& kwaliteitsbeleidquality & productmanagement consultants

Amsterdam, the Netherlands

Page 37: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

Structure of Presentation

l 1. Introduction

l 2. Deviations in approach– Test design

– Results and recommendations

l 3. Lessons for the future– Change in approach?– Was it worth the effort?

Page 38: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

Introduction

• Company:P5 Consultants

• Personal background:psychologist

Page 39: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

Test designl Subjects: n=11, pilot, ‘critical users’, 1 hour sessionl Data collection: log software, video recording

Methods:lab evaluation + informal approach

Techniques: exploration, task execution,

think aloud, interview, questionnaire

Tool: SUS

Page 40: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

A Test Session

Page 41: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

Results and recommendations

Negativen = median

Positiven > mean

Recommendations:general

not 'how'

Results:'general'severity?

Page 42: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

Lessons for the future

l Change in approach?– Methods: add a usability inspection method

– Procedure: extensive analysis, add session time

– Results: less general, severity?

l Was it worth the effort?– Company: to get experience & benchmarking

– Personally: to improve skills, knowledge

Page 43: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point
Page 44: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

CHI99 PanelComparative Evaluation of Usability Tests

Presentation by

Meeta ArcuriMicrosoft Corporation

California, USA

[email protected]

Page 45: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

Meeta ArcuriUser Experience ManagerMicrosoft Corp., San Jose, CA

CUE - 2 The Customer’s Perspective

Page 46: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

l New findings ~ 4%l Validation of known issues ~ 67%

– Previous finding from our lab tests– Finding from on-going inspections

l Remainder - beyond Hotmail Usability– Business reasons for not changing– Out of Hotmail’s control (partner sites)– Problems generic to the web

Customer Summary of Findings

Page 47: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

4 Quick and Dirty results4 Recommendations for problem fixes4 Participant quotes – get tone/intensity of

feedback4 Exact # of P who encountered each issue4 Background of Participants4 Environment (browser, speed of connection,

etc.)

Report Content:Positive Observations

Page 48: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

l Fresh perspectivesl Lots of data on non-US usersl Recommendations from participantsl Trend reportingl Report of outdated material on site

(some help files)l Appreciate positive findings, comments

Additional Strengths of Reports

Page 49: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

l Some recommendations not sensitive toweb issues (performance, security)

l At least one finding irreproducible(not preserving fields in Reg. Form)

l Frequency of issue reported wassometimes vague.

l Some descriptions terse, vague - had todecipher

Report Content: Weaknesses

Page 50: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

l Cross-validate new findings with HotmailCustomer Service reports

l Lots of good data to cite in planning meetingsl Some good recommendations given by labs

and participants

How Hotmail Will Use Results

Page 51: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

l Focused, iterative testing would give betterresults

l Wide array of user data very valuablel Overall - good qualitative and quantitative data

to help prioritize, schedule, and improveusability of Hotmail.

Conclusion

Page 52: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point
Page 53: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

CHI99 PanelComparative Evaluation of Usability Tests

Presentation by

Rolf MolichDialogDesign

Denmark

[email protected]

Page 54: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

Comparison of Tests

l Based only on test reports

l Liberal scoring

l Focus on major differences

l Two generally recognized textbooks:

– Dumas and Redish, ”A Practical Guide toUsability Testing”

– Jeff Rubin, ”Handbook of Usability Testing”

Page 55: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

Resources

Team A B C D E F G H J

l Person hoursused for test 136 123 84 (16) 130 50 107 45 218

l # Usabilityprofessionals 2 1 1 1 3 1 1 3 6

l Number of tests 7 6 6 50 9 5 11 4 6

Page 56: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

Usability Results

Team A B C D E F G H J

# Positive findings 0 8 4 7 24 25 14 4 6

# Problems 26 150 17 10 58 75 30 18 20

% Exclusive 42 71 24 10 57 51 33 56 60

Page 57: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

Usability Results

Team A B C D E F G H J

# Problems 26 150 17 10 58 75 30 18 20

% Core problems(100%=26) 38 73 35 8 58 54 50 27 31

Person hoursused for test 136 123 84 NA 130 50 107 45 218

Page 58: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

Problems Found

l Total number of differentusability problems found 300

l Found by seven teams 1l six teams 1l five teams 4l four teams 4l three teams 15l two teams 49l one team 226 (75%)

Page 59: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

l If Hotmail is typical, then the totalnumber of usability problems for atypical web-site is huge,much larger than you can hope to findin one series of usability tests

l Usability testing techniques can beimproved

l We need more awareness of theUsability of Usability work

Conclusion

Page 60: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point

http://www.dialogdesign.dk/cue2.htm

Download Test Reports and Slides

Page 61: CHI99 Panel Comparative Evaluation of Usability Tests · Panel Format l Introduction (Rolf Molich) l Five minute statements from five participating teams l The Customer’s point