chicago business design thinking masterclass
TRANSCRIPT
BUSINESS DESIGN THINKING
MASTERCLASS
CHICAGO JUNE 2016
NEW SKILLS NEW MINDSET
NEW TOOLS
TURNING THINKING INTO ACTION
DAY 1
DAY 2
STARTED WITH A WILLINGNESS TO EXPLORE
IN TEAMS
AS REAL VENTURE ARMS
USING A COLLECTION
OF OUR VISUAL TOOLS
DAY 1 UNDERSTAND AND IDEATE
HOW DOES YOUR ORG MAKE MONEY TODAY?
LOOKING AT CURRENT STATE BUSINESS MODELS
HOW DOES CONTEXT INFLUENCE STRATEGY?
WHAT CONTEXT CRITERIA DO WE DESIGN FOR?
WE GENERATED BUSINESS MODEL OPTIONS
WE BUILT A GALLERY OF OPTIONS
WE HAD TO MAKE SOME CHOICES
AND TELL THE STORY OF OUR VISION
WHICH HELPED US ALIGN AS A TEAM
DAY 2 DESIGNING VALUE PROPS
& PITCHING
HOW DO WE DESIGN RELEVANT VALUE PROPS?
BY FIRST UNDERSTANDING OUR CUSTOMER
AND WHAT PROBLEM(S) WE ARE LOOKING TO SOLVE
AND RAPIDLY TEST THEM IN A MARKETPLACE
WE ASSESSED THE FEEDBACK
AND FIGURED OUT HOW TO TELL THE STORY
WE THEN PITCHED TO OUR C-SUITE
KEY INSIGHTS AND EXPERIENCES FROM THE MASTERCLASS
WE PUSHED YOU AT TIMES
SPARKED RICH DIALOGUE
YOU GOT INVENTIVE
WORKED ON YOUR STORY
VALIDATED THE MARKETPLACE
REFLECTED AS A TEAM
DEBATED TAKEAWAYS
PROVIDED FEEDBACK
BMC is both an
understanding and a design
tool
The value proposition
designer has so many
applications
These tools are impactful for sales!
Very powerful
team interactions
Helps you focus and
zero in on a solution
Intelligent visual
frameworks
Empathy: know who you are
talking to
When pitching make sure
you understand
your audience!
Time boxing & pace!
REFLECTIONS ON THE TWO DAYS
MATTHEW KELLY
MASTERCLASS LEAD
Ma#isastrategyconsultantandbusinessdesigner.Heassistsorganiza-onswithalignmentandclarityaboutthecurrentstateoftheirbusiness,compe--on,economicchallenges,andvisionforthefuture.ContactMa>atma>[email protected].
BUSINESS DESIGNER
LESLIE WAINRIGHT BUSINESS DESIGNER Leslieisanexperiencedstrategyconsultantandbusinessdesigner.Shehasbeenafoundingexecu-veoftwocuCng-edgestartupcompanies.AVIA,ahealthcare-focusedinnova-onacceleratorandSg2,astrategyconsul-ngandanaly-csfirm.Shehasexper-seinhowcomplexorganiza-onsbuildtheirownsustainableinnova-oncompetencies.ContactLeslieatleslie.wainwright@businessmodelsinc.com.
CARL ZUHL BUSINESS DESIGNER Carlisastrategyconsultantandbusinessdesigner.Heworkswithclientsofvarioussizesattheenterprise,business,andfunc-onallevels.Hisfocusisoninnova-vebusinessandstrategydesigntotranslatecollabora-veinsightsintoac-onablesolu-ons.ContactCarlatcarl.zuhl@businessmodelsinc.com.
MARC MCLAUGHLIN BUSINESS DESIGNER
Marc is an experienced strategy consultant and business designer. Hesupportsorganiza-onsbytheuseofhisboldstrategicthinking,crea-vevisualdesignandprac-calimplementa-onskillsthatareeverfocusedondeliveringconcreteresults.ContactMarcatmarc.mclaughlin@businessmodelsinc.com.
NOAH DAVIES DESIGNER Noahisagraphicdesigner,photographer,webdesigner,anddigitalmarke>ngguru.Hedesignscustomcanvases,createsvisualreports,handlessocialmedia,andorganizesevents.Hisfocusondesignallowsforinforma-ontobedisplayedvisuallyinaneasytounderstandway.
NOAH DAVIES DESIGNER
COMING SEP 2016
DESIGNING BETTER BUSINESSES