chicago oracle marketing cloud user group - may 13, 2015
TRANSCRIPT
Oracle Marketing Cloud User Group Chicago | May 13, 2015
5/12/15
ANNOUNCEMENTS & UPDATES
CONFIDENTIAL |
5/12/15
©2015 Morningstar, Inc. All rights reserved.
2:00-2:15 – Network, welcome, get settled
2:15-2:30 – User Group Schedule (Q3, Q4), Call for Member Speakers
2:30-3:30 – Topic 1: Advanced Eloqua Tips & Tricks
Presented by: Mike MacFarlane, Oracle Eloqua (Presenter of “Eloqua +” at MME)
3:30-3:45 – Discussion/Questions for Mike
3:45-4:15 – Topic 2: Release News & Recap of Latest Releases
Presented by Charlie Nystrom, Relationship One
4:15-4:30 – Discussion/Questions for Charlie
4:30-4:45 – Break
4:45-5:30 – “What’s On Your Mind?” Group Discussion: Latest Learnings & Challenges
WELCOME���CHICAGO AREA ELOQUA USERS!
5/12/15
Congrats to Our Modern Marketing Mashup Speakers!
g Jim Mclemroe, InterCall
g Zach Monroe, Houghton Mifflin Harcourt
5/12/15
SAVE THE DATES! User Group Meeting Schedule
Q3: Weds, August 12, 2015
• Speakers?
• Happy Hour Sponsor?
Q4: Weds, November 18, 2015
• Speakers?
• Happy Hour Sponsor?
Q1: Weds, February 24, 2016
• Speakers?
• Happy Hour Sponsor?
5/12/15
ADVANCED ELOQUA TIPS N’ TRICKS
CONFIDENTIAL |
5/12/15
ORACLE ELOQUA RELEASE: VERSIONS 470
CONFIDENTIAL |
5/12/15
ORACLE ELOQUA RELEASE RESOURCE CENTER
‣ Bookmark it (Topliners) ‣ What’s New https://community.oracle.com/docs/DOC-895287
‣ E10 Release Notes https://community.oracle.com/docs/DOC-897331
‣ Feature Availability https://community.oracle.com/docs/DOC-912624
CONFIDENTIAL |
5/12/15
ORACLE ELOQUA RELEASE RESOURCE CENTER
‣ Bookmark it (Topliners) ‣ What’s New https://community.oracle.com/docs/DOC-895287
‣ E10 Release Notes https://community.oracle.com/docs/DOC-897331
‣ Feature Availability https://community.oracle.com/docs/DOC-912624
‣ Updates ‣ Two version updates quarterly (formerly once a quarter)
‣ Version rollouts will be categorized as (w/ different schedules):
‣ Oracle Eloqua versions (e.g. 470, 471 rather than fall, winter, etc.)
‣ Oracle Eloqua Apps & Sales Tools versions (e.g. 2.3, 2.4, etc.)
CONFIDENTIAL |
5/12/15
ORACLE ELOQUA UPDATES: TOPLINERS
CONFIDENTIAL |
App Cloud - Dedicated Marketplace
5/12/15
ORACLE ELOQUA UPDATES: TOPLINERS
CONFIDENTIAL |
Directory Button Added to find groups/spaces
5/12/15
ORACLE ELOQUA RELEASE: VERSION 470 Details
CONFIDENTIAL |
March 31, 2015 (POD2)
April 12, 2015 (POD3)
April 19, 2015 (POD1)
5/12/15
ORACLE ELOQUA RELEASE: VERSION 470 Highlights
CONFIDENTIAL |
Visual Click-Through Report ‣ New & Improved
Note:
‣ For links created or modified
after 03.01.15
‣ Link tracking must still be
enabled
‣ Controlled availability - request
via MOS
5/12/15
ORACLE ELOQUA RELEASE: VERSION 470 Highlights
CONFIDENTIAL |
Account & Contact Views ‣ Enhanced security to manage
user view permissions
5/12/15
ORACLE ELOQUA RELEASE: VERSION 470 Highlights
CONFIDENTIAL |
Forms ‣ Submission Excludes (Customer
Admin and Advanced Mktg Users
Only)
‣ Controlled availability, may need
to request access via MOS
5/12/15
ORACLE ELOQUA RELEASE: VERSION 471
CONFIDENTIAL |
5/12/15
ORACLE ELOQUA RELEASE: VERSION 471 Details
CONFIDENTIAL |
May 19, 2015 (POD2)
May 24, 2015 (POD3)
May 31, 2015 (POD1)
5/12/15
ORACLE ELOQUA RELEASE: VERSION 471 Highlights
CONFIDENTIAL |
Administration ‣ Daylight savings time info and 1/2
offset timezones now supported:
e.g. Newfoundland (UTC/GMT
-3:30 hours) and Caracas (UTC/
GMT -4:30 hours)
5/12/15
ORACLE ELOQUA RELEASE: VERSION 471 Highlights
CONFIDENTIAL |
Marketing Ops Center ‣ Restyled to improve how
notifications, announcements,
services and activity reports are
organized
5/12/15
ORACLE ELOQUA RELEASE: VERSION 471 Highlights
CONFIDENTIAL |
Visual Click-Through Report ‣ Now displays the names of the
file storage and system actions in
the operational reports
5/12/15
ORACLE ELOQUA RELEASE: APPS V2.7-2.9
CONFIDENTIAL |
5/12/15
ORACLE ELOQUA RELEASE: VERSION 2.7-9 (APPS) Highlights
CONFIDENTIAL |
Profiler ‣ Now generally available; data-rich
tool to view valuable contact info,
including form submits, web
views and standard email
‣ Can be viewed on desktops,
tablets and mobile
‣ Displays activities beyond 1k
activity type
‣ Integration now available with
CRM OD, Salesforce1 and
Microsoft Dynamics
5/12/15
ORACLE ELOQUA RELEASE: VERSION 2.7-9 (APPS) Highlights
CONFIDENTIAL |
Mobile Campaign Manager ‣ Now generally available
‣ Mobile site designed for iOS and
Android devices to allow users to:
‣ Monitor, activate and
deactivate campaigns
‣ Schedule/unschedule simple
email campaigns
https://login.eloqua.com/Apps/Cloud/Admin/Galactus?returnPath=/salesTools/cm
5/12/15
GROUP DISCUSSION
CONFIDENTIAL |
5/12/15
What’s On Your Mind? Group Discussion
Bring your thoughts on your Lead Scoring Process (and MQL-> SAL Reporting)• How did you develop these components? • What challenges have you faced? • What hasn’t worked for you, and why? • What has worked, and why? • What was the business impact of those things that did work?
www.relationshipone.com | @relationshipone