chicago parent media kit

Overview | Digital | Print | Social | Face-to-Face708/386.5555 [email protected]

Connecting with Families 2015

DEEP IN THE DIG at The Chicago Childrens Museum

Welcome to Chicago Parent MediaConnecting with families for three decades

Connect with Dan Haley 708/613.3301 [email protected]

Dan Haley, Publisher

Nothings more powerful than being a mom. No connection is more valuable to a business than being able to reach those moms. That was true in 1984 when we launched Chicago Parent magazine. Its even more true today as we launch into our fourth decade and connect with Chicago moms across every platform possible digital, print, social and in person.

Weve been busy. Our digital presence is evolv-ing again with a fresh look and dozens of new voices in the Chicago Parent Blogger Network. Our mobile and tablet versions are fast and tar-geted to Chicago moms on the move. In print, we publish a fast-paced, Chicago-centric take on parenthood that has been a major hit with both advertisers and readers.

There seem to be endless opportunities in marketing today. That can lead to being over-whelmed and overly fragmented. Let us help. Our people are experts at listening and building a multi-media strategy that will work to grow your business. Its what we do.As an independent, Chicago company we are focused on innovation and connection. Thats our history. Thats our future.

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Parenthood can be as exhausting as it is exhilarating. It also is one of those times in your life that really makes you question your abilities. Since 1984, Chicago Parent has been a trusted friend to say, `youre doing just fine.

We are the source readers have counted on for everything from real mom-to-mom advice to the best places to take the kids when its raining. Whether you turn to us in print, on the web or on your phone or tablet, we offer parents in the trenches stories that show there is more than one right way to raise a child.

Yet, just as todays parents have changed, Chicago Parent continues to change, too. Yes, it is a great magazine written and edited in a were all in this together spirit, but today we are reachable on so many more levels. ChicagoParent.com, with its massive calendar updated daily, continues to be the number one resource for parents in Chicago looking for something fun to do with the kids. But we know todays parents dont have time to be hooked to a desk, so we have a mobile-enhanced version of the website along with a tablet version of the print magazine to meet every parents needs. Youll also

find us sharing on Twitter, Facebook, Instagram, YouTube and Pinterest.

Were especially excited to bring you even more voices and opinions at ChicagoParent.com, with our Chicago Parent Blog Network, a gathering of some of the best parenting voices in the Chicago area. Every day brings something new, with a potent mix of parenting reality, laughter and information parents need to make the most of this wonderful journey with kids.

Everyone involved in making Chicago Parent, our quarterly Going Places, semi-annual Chicago Special Parent and ChicagoParent.com what they are today is dedicated to being the best resource around for todays parents. We are glad you are along for the ride.

Connect with Tamara OShaughnessy 708/613.3350 [email protected]

Tamara OShaughnessy,

Editor

Connecting Chicago Families

Chicagos best, just for you!

2

Isabella & Veronica Burden

Connect with Chicago Parent 708/386.5555 [email protected]

Meet the people who make Chicago Parent

Editor, Tamara OShaughnessy is the mom of three super busy kids. She has been at the helm of Chicago Parent for seven years. In that time, Chicago Parent has brought home more than 100 awards for its journalism, design and website. Contact her at [email protected] 708/613.3350

Senior Editor, Elizabeth Diffin is a very-involved aunt of two little boys. She oversees Chicago Parents award-winning calendar in print and online as well as organizes our popular weekly contests. Prior to joining Chicago Parent, she attended Northwestern Universitys Medill School of Journalismfor her masters degree in journalism. Contact her at [email protected] 708/613.3324

Digital Editor, Jackie McGoey is a busy mom of one and an entrepreneur specializing in handmade, one-of-a-kind hair accessories for girls. She is heading up Chicago Parents new blog network, creating new content for the website and making the existing content much easier to use. She has a masters degree in journalism from Northwestern Universitys Medill School of Journalism.Contact her at [email protected] 708/613.3360

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The Chicago Parent brand.


We have a single goal: Connecting with parents across Chicago. But we have a lot of ways to accomplish that goal because we meet these parents where they are in life and through the medium that best works for them at that moment.

Digital: ChicagoParent.com served up 4,517,389 page views in the past 12 months. The tablet version of Chicago Parent offers the full experience of the magazine plus notable new options for advertisers. Our mobile enhanced version of ChicagoParent.com focuses on delivering our exceptional family calendar to parents on the move. Email newsletters engage parents by topic each week. Your Weekend is a family event planner. On Monday we deliver coupons and contests. The Dedicated tells the story of one advertiser.

Social media: Parents are intensely connected via social media and were right in the middle of it on Facebook, Twitter, Instagram and Pinterest. Our numbers are growing fast and we can help advertisers reach our social media audience.

Print: Chicago Parent Chicago Parent magazines glossy, four-color format combines with great editorial content that has connected us to generations of Chicago parents.

Going Places is our quarterly magazine with 500+ family events and activities. There is no better resource guide. Chicago Special Parent is our twice a year empowerment guide for Chicago families raising kids with special needs.

Face-to-face: Chicago Parent meets parents at festivals, school fairs and expos throughout the year. Get your message out directly via sponsorships and sampling in our popular goody bags.

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Chicago Parent in print. Demos

Circulation

Ad sizes

Advertising rates

Custom printing options

Going Places

Special Parent

Making The Grade

Editorial calendar


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Who reads Chicago Parent magazine? Chicago Moms.


Have children 0-4

58%

Have children under 5

49% 69%

Have children 5-12

Source: 2010 Chicago Parent reader survey by Readex Research

What else do they read? 88 percent do not subscribe to city/regional magazines 67 percent do not subscribe to national or regional parenting magazines

Chicago Parent readers are loyal and engaged. 66 percent have read three or more of our last four issues 61 percent spent more than 30 minutes with each issue 68 percent pass along their copy to a friend

Our moms make the buying decisions 97 percent are the primary shoppers for their family 95 percent identify service providers through Chicago Parent 91 percent use our ads to make buying decisions

Who are these women? 64 percent attended or graduated college 29 percent have post-graduate studies or degrees 63 percent work outside the home full or part-time

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Circulation

65% Suburbs

35% Chicago

29% South

37% West

34% North

Geographic Breakdown

Connect with Circulation manager Kathy Hansen 708/613-3340 [email protected]

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Chicago Parent is the only local parenting magazine which covers all of Chicagoland six counties worth.

We distribute 100,000 copies of the monthly magazine through 2,200 locations favored by moms and their kids. Our readers are loyal 66 percent have read three of the past four issuesand a great majority of them spend more than 30 minutes reading each issue. Moms find Chicago Parent at family focused retail

locations, libraries, park facilities, museums, medical offices, schools and pre-schools -anywhere a mom is likely to be on a regular basis.

AddisonAlgonquinAlsipAntiochArlington HeightsAuroraBarrington

Barrington HillsBartlettBataviaBedford ParkBellwoodBensenvilleBerkeley

BerwynBloomingdaleBlue IslandBolingbrookBourbonnaisBraidwoodBridgeviewBroadviewBrookfieldBuffalo GroveBurbankBurr Ridge

Calumet CityCalumet ParkCarol StreamCarpentersvilleCaryChannahonChicago HeightsChicago RidgeChicagoCiceroClarendon HillsCountrysideCountry Club HillsCrest HillCrestwoodCreteCrystal LakeDarienDeerfieldDes PlainesDowners GroveElginElk Grove VillageElmhurstElmwood Park

EvanstonEvergreen ParkFlossmoorFord HeightsForest ParkFox River GroveFranklin ParkFrankfortGenevaGlen Ellyn GlencoeGlendale HeightsGlenviewGlenwoodGrayslakeGreat LakesGurneeHampshireHanover ParkHarvardHarveyHarwood Heights Hazel CrestHickory HillsHighland ParkHighwoodHillsideHinesHinsdaleHoffman EstatesHomer GlenHomewoodHuntleyHyde ParkItasca JohnsburgJoliet

JusticeLa GrangeLaGrange ParkLake BluffLake ForestLake ZurichLansingLemontLibertyvilleLincolnshireLincolnwoodLindenhurstLisleLockportLombardLong GroveLyonsMarkhamMattesonMaywoodMcHenryMelrose ParkMidlothianMokenaMoneeMorrisMorton GroveMount ProspectMundeleinNapervilleNew LenoxNilesNorridgeNorth AuroraNorth ChicagoNorth RiversideNorthbrook

NorthfieldNorthlakeOak BrookOak ForestOak Lawn Oak ParkOakbrook TerraceOlympia FieldsOrland ParkPalatinePalos HeightsPalos HillsPalos ParkPark ForestPark RidgePlainfieldPlanoProspect HeightsRichmondRichton ParkRiver ForestRiver GroveRiverdaleRiversideRiverwoodsRobbinsRolling MeadowsRoselleRosemontRound LakeRound Lake BeachSauk VillageSchaumburgSchiller ParkShorewoodSkokieSo. Chicago Heights

South HollandSt. CharlesStegerStreamwoodSugar GroveTinley ParkUniversity ParkVernon HillsVilla ParkWarrenvilleWaucondaWaukeganWest ChicagoWest DundeeWestchesterWestern SpringsWestmontWheatonWheelingWillow SpringsWilmetteWilmingtonWinfieldWinnetkaWood DaleWoodridgeWoodstockWorthZion

55

55

90

90

290

290


Distribution

Connect with Circulation manager Kathy Hansen 708/613-3340 [email protected]

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CP/Magazine_page

2015MAY 2014 | FREE

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MAY 2014 | FREE


WAYS to love May

133

!!Oh

babyMake room

for your

MILWhat

moms really want !Childbirth surprises

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100,000 Circulation

1x 3x 6x 12xFull page3/4 page9/16 page 1/2 page3/8 page 1/4 page 1/8 page 1/16 page

Premiums: Back cover +40% premium over the earned frequency rate

Inside Back +25% over earned frequency rate

Inside Front +25% over earned frequency rate

Preprinted Inserts:Yes, we can distribute up to 100,000 pre-printed inserts each month. Rates available on request.


GOLDOverall Design 2013

Weve been around since 1984. But were always brand

new. Thats what happens when your readers are new

moms looking to figure out lifes oldest questions in a

brand new day.

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Please contact your area sales manager

for rate information.

MarketplaceClassified ads can be found in Chicago Parents Marketplace section!Build your bookings and your business in print and online.

An affordable and perfect place for clowns, magicians and other party entertainers. Also great for income opportunity business, resale, consignment shops and more!

4 Unit ad3.6 X 4.56

1 Unit ad1.6875X 2.1875

2 Unit V ad1.6875 X 4.5625

2 Unit H ad3.6 X 2.1875

6 Unit V ad3.6 X 7

3 Unit H ad5.5 X 2.1875

2015 Marketplace Print Ad SizeDimensions 3x 6x 12x1 unit 1.6875 x 2.1875 $200 $175 $1252 unit - vertical 1.6875 x 4.5625 $300 $275 $2252 unit - horizontal 3.6 x 2.1875 $300 $275 $2253 unit - vertical 1.6875 x 7 $400 $375 $3253 unit - horizontal 5.5 x 2.1875 $400 $375 $3254 unit - square 3.6 x 4.8675 $500 $475 $4254 unit - horizontal 7.4167 x 2.1875 $500 $475 $425

1. Design services are included in the cost of the ad.2. For color add $25 per unit3. Print Circulation is 100,000 per issue4. Credit or debit card payment is required prior to running initial ad. Continuing monthly ads are billed to the card on the first of each month.

Design services are included in the cost of the ad. For color add Full circulation is 100,000 per issue Credit or debit card payment is required prior to running initial ad. Continuing monthly ads are billed to the card on the first of each month.

2015 PSD RatesAd Dimensions 3x 6x 12xSingle Unit 2.375 X 1.7667 Double Unit 2.375 X 4.04

professionalservicesdirectory

68 July 2012 ChicagoParent.com

COFFEE & CONVERSATION. Monthly group for parents of children with special needs. Babysitting may be available to people who RSVP at least eight days in advance. 6:30-8 p.m. July 12. Aspire Childrens Services, 1815 S. Wolf Road, Hillside. (708) 236-0979, aspireofillinois.org.

PLAY FOR ALL. The museum opens early for registered kids and families with disabilities to experience CCMs multisensory exhibits and activities. The first 100 visitors to register receive free admission (limit six per family). To register and for more information, call (312) 321-6551. 9-10 a.m. July 14. Chicago Childrens Museum, 700 E. Grand Ave. at Navy Pier, Chicago. (312) 527-1000, chicagochildrensmuseum.org.

SPECIAL NEEDS NIGHT AT CENTENNIAL BEACH. Families with individuals who have special needs are invited to enjoy a relaxing evening outside normal hours. The shallow end and shallow-end slide will be open.

No registration required. Visit website for details. $3, members may use passes. 6:30-8 p.m. July 15. Centennial Beach, Naperville Park District, 500 W. Jackson Ave., Naperville. (630) 848-5000, napervilleparks.org.

THIRD THURSDAY. Special time for families of kids with autism spectrum disorder, visual, and mobility impair-ments. The entire family can explore the museum during a typically quieter time, although it is open to the public. Photo books are available to help visitors structure their visit. Specially trained staff will assist with art activi-ties, and resource tables will provide information on issues and services. Call for more information. Free with admission; free members. 5-7 p.m. July 19. DuPage Childrens Museum, 301 N. Washington St., Naperville. (630) 637-8000, dupagechildrensmuseum.org.

DISABILITY PRIDE PARADE. Annual event to generate national visibility for the disability community.

Noon July 21. Downtown Chicago. disabilityprideparade.org.

ARTS IN THE PARK. Live entertain-ment and programs provided by Palatine Park District and Northwest Suburban Special Recreation Association. Learn about acting and participate in visual arts projects. Adaptive equipment is available. 10 a.m.-2 p.m. July 21. Palatine Park District, 250 E. Wood St., Palatine. (847) 991-0333, palatineparks.org.

SPECIAL PERSONS DAY. Enjoy rides, goody bags, and a lunch that includes hot dogs, chips and Pepsi. 10 a.m.-noon. July 21. Wolf Lake Memorial Park, 2938 S. Calumet Ave., Hammond, Ind. (219) 853-6378, festivalofthelakes.com.

SPECIAL NEEDS OPEN PLAY. Enjoy clean, energetic fun in soft, interactive playgrounds. All children must be accompanied by an adult at all times; adults are only allowed on inflatables to assist small children. A signed waiver and socks required for all participants. Free

special needs participants and adults; $5 additional children. 9-10:30 a.m. July 29. Cooperative Special Recreation Initiative, FunFlatables, locations in Dyer, Hebron and Merrillville.

LETS GET BIKING! Eight-week program for kids 8-10 who are ready to learn to ride a two-wheel bike, taught by an occupational therapist. Children must have their own bike without training wheels and a helmet. $240. 2-3 p.m. Thursdays. Aspire Childrens Services, 1815 S. Wolf Road, Hillside. (708) 236-0979, aspireofillinois.org.

SINGLISH: MUSICAL COMMUNICATORS. A six-week group for kids 6-8, led by a board-certified music therapist. Sessions help children increase communication with peers, practice turn-taking in conversation, and practice expressing short phrases and individual sounds. Register by June 14. $180. 4:30-5:30 p.m. Thursdays. Aspire Childrens Services, 1815 S. Wolf Road, Hillside. (708) 236-0979, aspireofillinois.org.

SPECIAL NEEDS

Professional services DirectoryPediatric dentistry

www.care4kidsteeth.com

101 S. Washington St., Suite 114Park Ridge, IL 60068847-698-2088

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Children's Dentistry in Park Ridge

Infants, Children, Teens & Special Needs Children

We are an Authorized Under Armour Performance Mouthwear Provider - with Armourbite Technology

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PEDIATRIC DENTISTRY

Providing orthodontic and pediatric dental care for over forty years,

we're now seeing our third generationof child patients.

Orthodontic evaluations are always

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Dental Health Care SpecialistsConcerned & caring - We love kids!

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Orthodontic evaluations

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Please contact your area sales manager for rate

information.

Display Rates 1x 2x 3x Full Page1/2 Page 1/4 Page 1/8 Page Coupon* *Free with full page buy Color included with rates

Back Cover......+40% Other premium........+20%

Our guide to family fun

Deadlines Space Materials Distribution Reservation Due BeginsSpring/Travel Issue Feb. 23 Feb. 27 Mar. 16Summer April 27 May 1 May 18Fall Aug. 10 Aug. 14 Aug. 31

100% four-color glossy

85,000 circulation

Covers six counties

Spring, summer & fall distribution

Free coupon with full page buy2015


Coupon2.21 X 1.75

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*With the purchase of one full paying adult admission, the brithday celebrant is free. Applies to general admission only. Not valid for prior purchases. May not be combined with any other discount offer. Use discount code BFGEN at time of purchase to receive discount. Upgrades are additional. Some restrictions may apply. Valid at the Schaumburg Castle only. Expires 12/30/2013.

Added ValueYour coupon will be posted online in the coupon section for the duration

of this issue with full page buy.

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double-sided

Trim sizeBleedFull pageHalf horizontal Half verticalQuarter 1/8 Horizontal

5.375 X 8.3755.625 X 8.6254.625 X 7.6254.625 X 3.712.21 X 7.6252.21 X 3.712.21 X 1.75

MechanicalsFull Page

4.625 X 7.625

1/2 Horizontal4.625 X 3.71

1/42.21

X 3.71

1/2 Vertical2.21

X 7.625

1/82.21

X 1.75

Going Places is getting a new look a size perfect for todays busy, on-the-go parents.The change means: The same great content but in a highly visual, easy-to-read format A reinvigorated focus on fun things to do and places to go with kids A more synergistic relationship with ChicagoParent.com where readers will find all the up-to-date resources at their fingertips Three great issues, instead of four, putting emphasis on Spring, Summer and Fall. The popular Winter issue becomes a holiday extravaganza with greater circulation in the November and December issues of Chicago Parent.Please contact

your area sales manager for rate information.

Display RatesFull Page 3/4 Page 1/2 Page 3/8 Page 1/4 Page 1/8 Page 1/16 Page

Deadlines Space Materials Distribution Reservation Due BeginsWinter 2015 Jan. 26 Jan. 30 Feb. 16Summer 2015 Jun. 29 July 3 July 20

50,000 distributed to effectively targeted locations

Your Special Needs Empowerment Guide

Special ParentChiCago

2015Specal ParentWINTER 2014 AN EMPOWERMENT

GUIDE FROM



The sweet

life

EMBRACEyour child

other tips after a

diagnosis

+One moms


CHICAGO



12

Service Directory An advertising directory in the back of the publication

Services and products grouped by category (e.g. Occupational Therapy, Speech Therapy, etc.)

AD SIZE COlOR 1/16

1/8

Please contact your area sales manager for rate information.

2015

Your best guide to CHICAGOLAND schools

J A N U A R Y 2 0 1 4MAKING GRADE

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Preschoo ls | E lementary | H igh Schoo ls | Board ing | Enr ichment Spec ia l Needs | Academic Tutor ing Serv ices and more

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Deadlines Space Materials Distribution Reservation Due Begins

January 2015 Dec. 8 Dec. 12 Jan. 5January 2016 TBD TBD TBD

Display RatesFull Page 3/4 Page 1/2 Page 1/4 Page Color:

Advertising Supplement

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75-word listing

This publication is inserted into the January issue of Chicago Parent


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13


information.

Introducing Hey Baby Chicago, a publication for expectant and new parents created in partnership with Bump club and Beyond. Hey Baby Chicago is a curated guide containing everything expectant and new parents in the Chicago area need to know about bringing up baby.

Convenient, digest-sized print magazine

Supported by digital, social and event marketing

Content will live online at both ChicagoParent.com and BumpClubandBeyond.com

Tablet version

Advertising partners will have opportunity for additional exposure through co-branded contesting, in-person events and social media opportunities

DeMographics: aBout the hey BaBy chicago reaDerThis innovative new publication will be distributed to expectant and new moms who want to be in-the-know about the best the Chicago parenting community has to offer. Our target demographic is college-educated women ages 25-40 looking for the best products and resources for their growing families. circulation - 50,000 Hey Baby Chicago copies will be distributed in partnership with Bump Club and Beyond across Chicago and the surrounding suburbs through targeted channels including lo-cal moms groups, healthcare providers and retail partners. Hey Baby Chicago will be distributed in two phases: the first in November 2014 and the second in early 2015.

DeaDlinesSpace Reservation:Ad Materials:

Sept. 21, 2015Sept. 25, 2015

Street Date: Oct 12, 2015

ratesFull Page......................................Half Page.....................................Quarter Page...............................

proMotional exposureWe offer additional national and local opportunities such as eblasts, contests and gift bag inserts. In-person event marketing opportunities are available. Ask your sales rep for more details.

About Bump Club and Beyond

Bump Club and Beyond is the nAtions lArgest soCiAl network for expectant and new parents. We are committed to our mission to connect the moms and moms-to-be in our communities with the best products, resources, experts and most importantly, each other. We partner with only the best brands to host educational and social events, exclusive shopping nights and much, much more.

38,000 Fans 4,700 Followers

Brought to you By

ABCs Bellies to Birthdays

What you need to know

thE BaBy guys gear guide

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Trim sizeBleedFull pageHalf horizontal Half verticalQuarter 1/8 Horizontal

5.375 X 8.3755.625 X 8.6254.625 X 7.6254.625 X 3.712.21 X 7.6252.21 X 3.712.21 X 1.75

Mechanicals

Full Page4.625

X 7.625

1/2 Horizontal4.625 X 3.71

1/42.21

X 3.71

1/2 Vertical2.21

X 7.625

1/82.21

X 1.75


information.

PRINTING PROCESSChicago Parent is sent to press digitally and printed by heatset/offset press

PROGRAMS (PC or Mac compatible)Preferred: PDF format(Acrobat) Distilled with no color management and all fonts embedded

OTHER PROGRAMS: InDesign Quark Illustrator PhotoshopAll artwork or fonts will be recreated/substituted if they are not received in one of these programs.

SuBMITTING AD COPYPlease send copy via email or CD Reference client name and publication in subject line Compress all files Image resolution: 300 dpi or higher

File transfers to ftp.clients.chicagoparent.comPlease contact your sales representative for password and upload information.Documents should be collected for output and included with ad materials. Include or fax a hard copy proof with electronic submissions. Color proofs recommended for color ads.

COlOR/CMYKSpot colors converted to process color. Reversed or colored type made up with more than one color should not be smaller than 10 point, for best results.

BlEED SPECSAllow 1/4 on each side. Please allow 1/4 of safety space between live copy and ad trim.Bleed on full pages only.

ART ElEMENTSAll color, grayscale and black and white line art should be submitted at 300 DPI (dots per inch) at full reproduction size.

Connect with Advertising Production Manager Phil Soell 708/613-3336 [email protected]


Production Guidelines

Live area: 7.42 X 9.475

Trim: 8.1875 X 10.486

Bleed: 8.6875 X 10.9

15

Connect with Advertising Production Manager Phil Soell 708/613-3336 [email protected]

1/2V 3.6

x 9.475

1/4 3.6 x 4.625

1/2H Page7.42 x 4.625

1/8H3.6 x 2.1667

1/16 1.6875 x2.1667

1/8V

1.687

5 x 4.625

Full Page7.42 x 9.475

3/4H7.42 X 7

3/4V5.5 X 9.475

3/8H5.5 X 4.625

3/8V3.625 x 7

1/4V

1.687

5 x 9.475

1/4H7.42 X 2.1667

9/165.5 X 7

Send all ads to the attention of your sales representative.If you have any questions regarding our recommended production guidelines, please call your Area Sales Manager.


Full PAGE 7.42 X 9.475

9/16 REGulAR 5.5 X 7

1/2 HORIZONTAl 7.42 X 4.625

1/2 VERTICAl 3.6 X 9.475

1/4 REGulAR 3.6 X 4.625

1/4 VERTICAl 1.6875 X 9.475

1/4 BANNER 7.42 X 2.1667

3/8 VERTICAl 3.625 X 7


3/4 VERTICAl 5.5 X 9.475

3/4 HORIZONTAl 7.42 X 7

1/8 VERTICAl 1.6875 X 4.625


1/16 REGulAR 1.6875 X 2.1667

AD SIZE TRIM

print AD SIZES

16


17

custom SERVICES

Full Ad Design ShopWhile other publishers have outsourced most production capabilities, Chicago Parent keeps investing in our design staff and our technology. Whether it is actively monitoring a creative file coming from an ad agency and shepherding it through print or creating a wholly new ad for an advertiser, our four member team is ready to work directly with you. Were also able to offer ad design work for all of our digital platforms including rich media.

*all custom printing options require an adjusted deadline schedule and additional charges. For more information, contact your Regional Sales Representative.

Custom printing optionsChicago Parent delivers all gloss, all color on every page. If you want bigger impact, we provide an array of interesting print advertising options that go beyond halves and full pages. We offer a variety of gatefold covers, stepped covers, split covers, tipped in inserts and cover stickers. Talk to your Chicago Parent salesperson and ask to see samples and pricing on these options.

debbie becker | designer

phil soell | production manager

andy mead | design manager

mark moroney | designer

October 2012 FREE

RealHappyFamilies

Reasons WE LOVE

HALLOWEEN

tricks& treats

+ 13

orange

Partyplanningmade easySPECIAL

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SECTION

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Make this your best summer

203 things to do

Easy summer suppers

How-to ISSUE

The

CP_Cover_July_2013.indd 1 6/5/13 3:55 PM

Editorial & Advertising Calendar | January - March 2015

Editorial Theme Advertising Section Space Materials Distribution

Winter Fun

The Love Issue

Travel & Health

Making The Grade: Our annual school guide

A stand alone publication distributed with the January issue

Also: Camps, Arts

Camp GuideEverything for summer camps

Also: Dental health

Also: Camps, Family Health

City Neighborhoods focus

Dec. 8 Dec. 12 Dec. 29

Making The GradeDec. 1 Dec. 5 Dec. 29

Jan. 5 Jan. 9 Jan. 26

Feb. 2 Feb. 6 Feb. 23

Space: Feb. 23Materials: Feb. 27Distribution: Mar. 16

GOING PLACES

FREE SUMMER 2014

BBQin the 312

COOLPOOLSCOOL27

Put some SIZZLE in your SUMMER

GP_Summer_Cover2014.indd 9 4/30/14 3:55 PM

MarchGOING PLACESThe TRAVEL Issue


SPECIAlSFebruary

Space: Jan. 26Materials: Jan. 30Distribution: Feb. 16

Specal ParentWINTER 2014 AN EMPOWERMENT

GUIDE FROM



The sweet

life

EMBRACEyour child

other tips after a

diagnosis

+One moms


CHICAGO


SPECIAL PARENT

18

JANuARY

FEBRuARY

MARCH



The Green Issue

The Baby Issue

Summer Fun

Celebrations: Our bi-annual party planner

Also: Camps, Green parenting, Evanston/Skokie focus/

Will County focus

Camps, Arts, Special Needs, South Suburban Focus

Also: Camps, Family Health

Mar. 2 Mar. 6 Mar. 23

April 6 April 10 April 27

May 4 May 8 May 26

Space: April 27Materials: May 1Distribution: May 18

GOING PLACES

FREE

Sweet eats

Great gas tankgetaways HOT HOODS

10SPRING 2014

The big TRAVEL issue

GP_Spring_Cover2014.indd 9 2/27/14 3:28 PM

SPECIAlSMay

SUMMER Going Places

Editorial & Advertising Calendar | April - June 2015APRIl

MAY

JuNE

Editorial & Advertising Calendar | July - September 2015


Summer Fun

The Back-To-School Issue

Education, Arts

June 1 June 5 June 22

Aug. 3 Aug. 7 Aug. 24

July 6 July 10 July 27

Fall fun, ArtsSpecial Section: High School Choice

Back To School Health, Summer learning, North Suburban focus

City Neighborhoods focus

Special Needs


Space: Aug. 10Materials: Aug. 14Distribution: Aug. 31

GOING PLACESFall Issue

SPECIAlSJuly

Space: June 29Materials: July 3Distribution: July 20

Specal ParentSUMMER 2013 AN EMPOWERMENT

GUIDE FROM

JOYin the little

things

BULLYPROOF

your kids

22and then

what?


SP_Cover_2013.indd 3 6/27/13 10:02 AM

Sept.SPECIAL PARENT

20

JulY

AuGuST

SEPT

EMBER

GOING PLACES

FREE

FALLfavorites

greatescapes

FALL 2013 8

What to know,where to go

Trains, planes & automobiles

FREE

GP_Spring_Cover.indd 1 8/28/13 1:44 PM



Fall Fun

The Baby Issue

Holidays

Celebrations: Our bi-annual party planner

Also: NPN section, Discover DuPage

Independent Schools, Holiday dance

Aug. 31 Sept. 4 Sept. 21

Oct. 5 Oct. 9 Oct. 26

Oct. 26 Oct. 30 Nov. 16

Editorial & Advertising Calendar | October - December 2015

Holiday Gift Guide, Gifted & Enrichment, Oak Park/River Forest Focus

OCTO

BER

NOVEM

BER

DECEMBER

Sept. 21 Sept. 25 Oct. 12NEW! HEY BABY! Special Publication

Space: Nov. 30Materials: Dec. 4Distribution: Dec. 28

Your best guide to CHICAGOLAND schools

J A N U A R Y 2 0 1 4MAKING GRADE

S P E C I A L A D V E R T I S I N G S U P P L E M E N TE D U C A T I O N G U I D E

Preschoo ls | E lementary | H igh Schoo ls | Board ing | Enr ichment Spec ia l Needs | Academic Tutor ing Serv ices and more

THE

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January 2015Making The Grade

SPECIAlS |

ChicagoParent.com

Mobile enhanced

Email newsletters

Tablet edition

22

DIGITAl solutions to reach Chicago parents



FACEBOOK:

TWITTER:

PINTEREST:

INSTAGRAM:

SOCIAL MediaOur moms connect via social mediaIts simple, Chicago moms live on social media. And Chicago Parent is right there with them whether they are on Facebook, Pinterest or Twitter. Were engaged with family event ideas, contests, posts from our bloggers, links to the highs and lows of parenting and just casual conversations.Whether you are deep into social media or just exploring, Chicago Parent offers advertisers access to our devoted social media moms. Use our feeds to build your social media following, drive traffic to your website and raise your brand awareness.Its easy and our social media editor, marketing coordinator and sales representatives are ready to help.

The details:

Sponsored tweets

Sponsored posts on Facebook

Sponsored pin on Pinterest

Sponsored Facebook contests

Small truths:

86 percent of our FB followers are women

71 percent of our FB followers are between 24 and 44 years old


dedicated EMAIlSA powerful tool to tell your advertising story, our Dedicated Emails are focused entirely on your message delivered to our passionate readers. Use words, pictures, coupons and offers to create a call-to-action that promotes an event, a sale, an introduction. Reach thousands of our readers through this intimate connection.

Email Newsletters: a direct reach to our readers

online opt-in NEWSlETTERSSent to 14,000+ subscribers

your weekend Delivered Thursdays Leader board (570 x 70).......... Tile (170 x 170).............................

Design: Let our designers do the work for you. Well need 250 word copy and 3 jpegs a week before send date. You may also send a 550 pixel wide jpeg to be inserted, as the complete promotion.

Subject line: Chicago Parent sales staff will work with you on creating the most effective subject line.

coupons & contestsDelivered Mondays

Mini Coupon............................... (will also be on website)

Featured coupon jpeg & 75 words on newsletter + 600 X 350 coupon on website..................................................... Value of more than 25% discount suggested

Please contact your area sales manager

for rate information.


Email Takeover allows you to own ALL ad positions on the newsletter.

This includes the top leaderboard as well as three tile positions.

Another strong option is a Sponsored Post in the editorial content of the email.

This allows for up to 25 words about your upcoming event as well as a photo.

Email Takeover + Sponsored Post

Consider the power of advertising in our weekly MOST VIEWED email!

Create a SOCIAL Media BuNDlE

Chicago Parent is THE family source for things to do in and around Chicago. Reach our moms by including your message in our Your Weekend email newsletter sent out every Thursday.There are a variety of ways to use this powerful tool...


26

Enhanced Listing $50/mo 6 mo minimum

Name Address

Contact Phone Website link

Photos 250 word description

Multimedia Client provided video

Private School Open House Listings 300 word description

up to 10 photos

all admission events

all identifying info

Added OPTIONS on ChicagoParent.com

Please contact your area

sales manager for rate

information.


Medium Rectangle 300 X 250 px,

Half Page 300 X 600 px

Leader Board 728 X 90 pxTop of every page, ROS,

DIGITAl specs | ChicagoParent.com

Specs for dedicated EMAIlSDesign: Let our designers do the work for you. Well need 250 word copy and 3 jpegs a week before send date. You may also send a 550 pixel wide jpeg to be inserted, as the complete promotion.

Subject line: Chicago Parent sales staff will work with you on creating the most effective subject line.

Misc. Specs: Leader board on Your Weekend......................570 x 70 Tile............................................170 x 170 Coupon on website.....600 X 350

Please contact your area

sales manager for rate

information.


FACE-TO-FACE

EVENTS | Face-To-Face Marketing Chicago Parent loves to meet our readers face-to-face. And were always ready to bring customized messaging from our advertisers along. That partnership might take the form of event sponsorship, product sampling at events or placement of an item in the thousands of goody bags we hand deliver at events each year.

Were at family expos, street fairs in the city, runs, suburban Tastes, school fairs, museum exhibit openings. Basically, we are anywhere where moms and kids are likely to gather.

And, notably, because we are an entrepreneurial company, we are open to your ideas for ways to work together in engaging with our powerful, passionate readers. Talk to your salesperson and see what you can create.

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