chief digital officer talent map

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Chief Digital Officer Talent Map2013http://cdoclub.com

Talent Map 2013CHIEF DIGITALOFFICER CLUB

0

Disclaimer:The information contained herein is of a general nature and is not intended to addressthe particular circumstances of any specific individual, organization, or entity. Although we endeavor to

provide accurate and timely information, the digital environment evolves at a rapid pace, and thereforethere are no guarantees that the enclosed information is accurate as of the date published. No oneshould act on the enclosed information without seeking out the author for updated information specificto their particular situation.

2002-2014 Copyright natural E creative Group, LLC. All Rights Reserved.Photos: 2013 David Lubarsky Photography

Publication Name: Chief Digital Officer Talent Map 2013Publication Date: February 11, 2014
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T C

E S......................................................................05

C D O G & F C..................06

A S....................................................................................07

A S.................................................................18

M S............................................................................24

P S...................................................................30

N S....................................................................36

A ........................................................................................42

A

CDO S

CDO C

2014 CDO S R.................................................43

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EXECUTIVE SUMMARY

Talent Map 2013

Chief Digital Officer Talent Map 2013 EXECUTIVE SUMMARYhttp://cdoclub.com 0

CHIEF DIGITAL

OFFICER CLUB
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E S

N: A D J 1, 2013

Talent Map 2013

Chief Digital Officer Talent Map 2013 EXECUTIVE SUMMARYhttp://cdoclub.com 0

CHIEF DIGITAL

OFFICER CLUB

CHIEF DIGITAL

OFFICER CLUB

0

Global Chief Digital Officer growth has doubledeach year, from 1 in 2005 to 488 CDOs in 2013. We project it to double again, to 1,000 in 2014

Chief Digital Officer salaries range from $250,000-$500,000, and up to $700,000, depending on sector,organization, region, and CDO experience

The first Chief Digital Officer was Jason Hirschhorn, hiredby MTV in 2005. The second CDO wasGeorge Kliavkoff hired by NBC in 2006

Chief Digital Officers first appearedin the Media sector in 2005; then exploded in the Advertisingsector from 2008-2011

40% of Chief Digital Officers are in Advertising sector; 15% of CDOs in Media and Publishing sectors

9% of CDOs are in the Nonprofit sector, which includes Nonprofits, the Arts, Government and Education

Chief Digital Officers can also be found in the Apparel, Government, Retail, PR, Arts, Sports, FinancialServices, Medical and Pharmaceutical sectors

93% of Chief Digital Officers have been CDO for 0-5 years. Only 7% have been CDO for 5+ years

80% of Chief Digital Officers are male; 20% are female. 99% of CDOs are between 30-59 years old

91% of Chief Digital Officers are Caucasian; 4% are Asian; 1% are Hispanic; 1% are African American

54% of Chief Digital Officers have a Bachelors degree. 26% have MBAs. 9% have a JD or PhD

Upwardly mobile: Of the 36% of Chief Digital Officers who moved on to new roles, 7 7% moved up tobecome CEO, President, MD, Partner, Founder, or other C-Suite position

57% of Chief Digital Officers are located in the Northeast US; 5% in Southeast; 10% in Midwest; and16% on the West Coast

As of 1/1/13, 88% of Chief Digital Officers were in North America; 7% in Europe; 1% in MEA; and 4% in Asia

Since 1/1/13, 75+ CDOs hired in Europe, including Bulgaria, Czech Republic, Denmark, Finland, France,Germany, Holland, Italy, Serbia, Spain, Sweden, Switzerland, and the United Kingdom

Since 1/1/13, new CDOs were hired in Argentina, Australia, Brazil, China, Hong Kong, India, Japan,Lebanon, the Philippines, Poland, Russia, Singapore, Taiwan, Turkey, the United Arab Emirates, and Vietnam
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488

1000

1500*

225

75

27

52

2 512

1

0

Source: CDO Club (January 2014)

Chief Digital Officers

Worldwide

Source: CDO Club(January 2014)

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

forecast

This chart includes all those who currently hold, or previously held, the title of Chief Digital Officer (CDO)at a major organization for at least one year. Based on our research, the number of CDOs has doubledevery year since 2005. Therefore, we conservatively forecast that the number of CDOs will double againin 2014, from 488 in 2013 to around 1,000 at the end of 2014.

*While we expect CDO growth to double in 2014, Gartner projects CDO growth to triple to 1,500, due to a percentage ofChief Information Officers (CIOs) who will take on the title and/or responsibilities of a Chief Digital Officer in 2014.
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Chief Digital Officer Talent Map2013 ALL Sectorshttp://cdoclub.com


CDO G, R & A

A S

CDOs by Gender, Race, and Age in ALL Sectors (as of January 1, 2013):

Gender: 80% of CDOs are male; 20% are female

Race: 91% of CDOs are Caucasian; 4% Asian; 1% Hispanic; 1% African American; 3% Other

Age: 99% of CDOs are 30-59 years old

- 54% are 40-49 years old

- Less than 1% are under 30 or over 60 years old

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CDOs by Sector (as of January 1, 2013):

40% of CDOs are in the Advertising sector

15% are in the Media sector (includes Broadcast, Online, Entertainment, and Design)

15% are in the Publishing sector

9% are in the Nonprot sector (includes Nonprot, Education, and Government)

CDO

B S

These sectors

are covered in

this report

These sectors are not covered in this report.Contact [email protected] more information.

0
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< 200

200 - 1,000

1,000 - 5,000

5,000 - 10,000

> 10,000

CDO C E S

A S

CDOs by company employee size (as of January 1, 2013):

29% of CDOs are in companies with fewer than 200 employees

24% of CDOs are in companies with between 200 and 1,000 employees

16% of CDOs are in companies with between 1,000 and 5,000 employees

7% of CDOs are in companies with between 5,000 and 10,000 employees

23% of CDOs are in companies with more than 10,000 employees

Number of Employees Percentage of CDOs

29%

24%

16%

7%

23%

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A

< 200

200 - 1K

1K - 5K

5K - 10K

> 10K

35%

25%

8%

20%

11%

Number ofEmployees

Percentageof CDOs

N

< 200

200 - 1K

1K - 5K

5K - 10K

> 10K

41%

24%

6%

29%

0%

Number ofEmployees

Percentageof CDOs

P

< 200

200 - 1K

1K - 5K

5K - 10K

> 10K

7%

32%

32%

25%

4%

Number ofEmployees

Percentageof CDOs

M

< 200

200 - 1K

1K - 5K

5K - 10K

> 10K

21%

24%

34%

17%

3%

Number ofEmployees

Percentageof CDOs

CDO C E S

I F M S

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CDO T

A S

CDO Tenure in ALL Sectors (as of January 1, 2013):

To show how new or recent this phenomenon is:

93% have been CDO for 0-5 years


30% have been CDO for less than 1 year

7% have been CDO for more than 5 years

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CDO US Geographic Distribution in ALL Sectors (as of January 1, 2013):

57% of CDOs are located in the Northeast US

5% in the Southeast (mostly government and non-prots in Washington, DC, and ad agencies

in the Atlanta area)

10% in the Midwest (mostly in the Chicago area, focused on retail, CPG, and ad agencies)

16% on the West Coast

1

CDO US G D

I A S


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CDO W G D

A S

CDO Worldwide Geographic Distribution in ALL Sectors (as of January 1, 2013):

88% of CDOs are in North America; 7% in Europe; 1% in MEA; and 4% in Asia.

These numbers radically changed this year (2013), and this will be reflected in the 2014 Talent Map

(pub date April 2014). For example, since January 1, 2013, over 200 new CDOs were hired. More

than 75 of these were in Europe, including Bulgaria, the Czech Republic, Denmark, Finland, France,

Germany, Holland, Italy, Serbia, Spain, Sweden, Switzerland, and the United Kingdom.

In addition, CDO hires have been reported this year in Argentina, Australia, Brazil, China,Hong Kong, India, Japan, Lebanon, the Philippines, Poland, Russia, Singapore, Taiwan, Turkey,United Arab Emirates, and Vietnam.

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CDO E

A S

CDO Education in ALL Sectors (as of January 1, 2013):

CDOs are a highly educated group, with

54% reporting at least a Bachelors degree

47% have advanced degrees

26% earned MBAs

9% have a JD or PhD

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CDO C P

A S

Current

CDO

CDO Career Path in ALL Sectors (as of January 1, 2013):

The career path of the CDO is one of the more interesting statisticsthis is an upwardly

mobile group. Of the 36% of CDOs who moved on to new roles, 77% moved up to become

CEO, President, Partner, Managing Director, Founder, or other position in the C-Suite.

12% became SVP.

Previous

CDO

1


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Chief Digital Officer Talent Map2013 TOP FOUR Sectorshttp://cdoclub.com


CDO G

B S

CDO Gender by Sector (as of January 1, 2013):

The closest sector for gender parity is the nonprofit sector (which also includes education and

government), with 63% male CDOs and 37% female. Advertising is the least diverse, with 88%

male and just 12% female CDOs.

Male

Male

Male

Male

Female

Female

Female

Female

1

NONPROFIT


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Chief Digital Officer Talent Map2013 TOP FOUR Sectorshttp://cdoclub.com


CDO R

B S

CDO Race by Sector (as of January 1, 2013):

The Media sector is the most diverse with 75% Caucasian; 9% Asian; 6% Hispanic; and 9% N/A.

The Publishing sector is the least diverse, with 100% Caucasian CDOs.

NONPROFIT

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Talent Map 2013

http://cdoclub.com Chief Digital Officer Talent Map2013 ADVERTISING Sector

ADVERTISING S

1

Talent Map 2013

http://cdoclub.com Chief Digital Officer Talent Map 2013 ADVERTISING Sector 1

CHIEF DIGITAL

OFFICER CLUB
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Chief Digital Officer Talent Map2013 ADVERTISING Sectorhttp://cdoclub.com


CDO G, R & A

I ADVERTISING S

CDOs by Gender, Race, and Age in ADVERTISING Sector (as of January 1, 2013):

Gender: Advertising is the least diverse sector: 88% of CDOs are male, just 12% are female

Race: 92% of CDOs are Caucasian; 6% are Asian; with 0% Hispanic or African American

Age: 99% of CDOs in the Advertising sector are 30-59 years old


- Less than 1% are under 30 or over 60

1
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T CDO

I ADVERTISING S

CDO Tenure in ADVERTISING Sector (as of January 1, 2013):

The Advertising sector is the largest sector, in percentage terms, at 40%. This sector has the

highest percentage of CDOs who have been in place for 3-5 years (42%).



25% have been CDO for less than 1 year

10% have been CDO for more than 5 years

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CDO US G D

I ADVERTISING S

CDO US Geographic Distribution in ADVERTISING Sector (as of January 1, 2013):

As of January 1, 2013, 87% of CDOs were based in the US, and 13% were based outside the US.

Again, these numbers have changed dramatically since January 1, 2013, and that will be reflected

in the 2014 Talent Map, which will be launched at the New York City CDO Summit on

April 22, 2014.

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CDO E

I ADVERTISING S

CDO Education in ADVERTISING (as of January 1, 2013):

Obviously, since this is a creative field, there are more BAs and BFAs than BSs in the Advertising

sector. There are fewer advanced degrees as well, compared to the Media and Publishing sectors.

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CDO C P

I ADVERTISING S

CDO Career Path in ADVERTISING Sector (as of January 1, 2013):

Again, an upwardly mobile group: Of the 45% of CDOs who moved on to new roles, 87% moved

up to become CEO, President, Partner, Managing Director, Founder, or other position in the

C-Suite. 8% went on to become SVP; 5% became consultants.

Current

CDO

Previous

CDO

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MEDIA S

1

Talent Map 2013

http://cdoclub.com Chief Digital Officer Talent Map 2013 MEDIA Sector 2

CHIEF DIGITAL

OFFICER CLUB
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Chief Digital Officer Talent Map2013 MEDIA Sectorhttp://cdoclub.com


CDO G, R & A

I MEDIA S

CDOs by Gender, Race, and Age in MEDIA Sector (as of January 1, 2013):

Gender: In the Media sector, 84% of CDOs are male; 16% are female

Race: 92% of CDOs are Caucasian; 9% are Asian; 6% Hispanic; and 0% African American

Age: 100% of CDOs in the Media sector are 30-59 years old


- Less than 1% are under 30; 0% are over 60 years old

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T CDO

I MEDIA S

CDO Tenure in MEDIA Sector (as of January 1, 2013):

The Media sector is tied for the second largest sector with Publishing, at 15%.

100% in the Media sector have been CDO for less than 8 years. 91% have been CDO for 0-5

years. This sector has the highest percentage of CDOs who have been in place for 5-8 years

(9%), and no CDOs have been in place for more than 8 years.

2


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CDO US G D

I MEDIA S

CDO US Geographic Distribution in MEDIA Sector (as of January 1, 2013):

As of January 1, 2013, 73% of CDOs in the Media sector were based in the US (the large

majority, 47%, in the Northeast US), and 27% were based outside the US. Again, these numbers

have changed dramatically since January 1, 2013, and that will be reflected in the 2014 Talent

Map, which will be launched at the New York City CDO Summit on April 22, 2014.

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CDO E

I MEDIA S

CDO Education in MEDIA Sector (as of January 1, 2013):

A relatively high percentage of CDOs in the Media sector possess Masters degrees,

JDs, and PhDs.

2


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CDO C P

I MEDIA S

CDO Career Path in MEDIA Sector (as of January 1, 2013):

Since these are large, established media companies, fewer CDOs went on to become

CEOs compared to other sectors, but a good percentage have made that move. Of the

38% of CDOs who went on to new roles, 58% became CEO, President, or another C-Suite

position. 25% went on to become SVP; 17% fell into the general category other.

Current

CDO

Previous

CDO

2


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PUBLISHING S

1

Talent Map 2013

http://cdoclub.com Chief Digital Officer Talent Map 2013 PUBLISHING Sector 3

CHIEF DIGITAL

OFFICER CLUB
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Chief Digital Officer Talent Map2013 PUBLISHING Sectorhttp://cdoclub.com


T CDO

I PUBLISHING S

CDO Tenure in PUBLISHING Sector (as of January 1, 2013):

The Publishing sector is tied for the second largest sector with Media, at 15%.

100% have been CDO for less than 8 years. 94% have been CDO for 0-5 years. 36% have

been CDO for less than 1 year. No CDOs have been in place for more than 8 years.

3


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CDO G, R & A

I PUBLISHING S

CDOs by Gender, Race, and Age in PUBLISHING Sector (as of January 1, 2013):

Gender: In the Publishing sector, 70% of CDOs are male; 30% are female

Race: 100% of CDOs in the Publishing sector are Caucasian

Age: 97% of CDOs in the Publishing sector are 30-59 years old


- 3% are over 60 years old

- Less than 1% are under 30

3


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CDO US G D

I PUBLISHING S

CDO US Geographic Distribution in PUBLISHING Sector (as of January 1, 2013):

As of January 1, 2013, 88% of CDOs in the Publishing sector were based in the US (the large

majority, a whopping 76%, in the Northeast US), and 12% were based outside the US.

These numbers have changed dramatically since January 1, 2013, and that will be reflected in the

2014 Talent Map, which will be launched at the New York City CDO Summit on April 22, 2014.

3


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CDO E

I PUBLISHING S

CDO Education in PUBLISHING Sector (as of January 1, 2013):

Of the four sectors studied in depth in this report, the Publishing sector had the highest

percentage of CDOs with MBAs (36%) and JDs or PhDs (18%).

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Current

CDO

Previous

CDO

CDO C P

I PUBLISHING S

CDO Career Path in PUBLISHING Sector (as of January 1, 2013):

A large percentage of CDOs in the Publishing sector have made the move to the C-Suite.

Of the 38% of CDOs who went on to new roles, 80% became CEO, President, or another

C-Suite position, while 20% went on to become SVP.

3


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NONPROFIT S

1

Talent Map 2013

http://cdoclub.com Chief Digital Officer Talent Map 2013 NONPROFIT Sector 3

CHIEF DIGITAL

OFFICER CLUB
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Chief Digital Officer Talent Map2013 NONPROFIT Sectorhttp://cdoclub.com


CDO G, R & A

I NONPROFIT S

CDOs by Gender, Race, and Age in NONPROFIT Sector (as of January 1, 2013):

Gender: In the Nonprot sector, 63% of CDOs are male; 37% are female

Race: The Nonprot sector has the highest percentage of African Americans than any

other sector in this report. 84% of CDOs are Caucasian; 11% African American;

5% Asian; 0% Hispanic

Age: 100% of CDOs in the Nonprot sector are 30-59 years old

3


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T CDO

I NONPROFIT S

CDO Tenure in NONPROFIT (as of January 1, 2013):

The Nonprofit sector is the fourth largest sector at 9%. It includes Nonprofit, Government,

and higher Education.

100% have been CDO for less than 5 years. It has the highest percentage of CDOs who

have been in place for less than 1 year, at 42%. No CDOs have been in place for more

than 5 years.

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CDO US G D

I NONPROFIT S

CDO US Geographic Distribution in NONPROFIT Sector (as of January 1, 2013):

As of January 1, 2013, 94% of CDOs in the Nonprofit sector were based in the US (the large

majority, at 83%, in the Northeast US). 6% were based outside the US.

These numbers have changed dramatically since January 1, 2013, and that will be reflected

in the 2014 Talent Map, which will be launched at the New York City CDO Summit on

April 22, 2014.

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CDO E

I NONPROFIT S

CDO Education in NONPROFIT Sector (as of January 1, 2013):

Note that the Nonprofit sector also includes the Education and Government sectors.

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CDO C P

I NONPROFIT S

CDO Career Path in NONPROFIT Sector (as of January 1, 2013):

Not a lot of upward movement here, obviously given the sector. Of the 5% who went on

to new roles, 100% of them became SVP.

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A A

A C D O S

A C D O C

The CDO Club is the worlds largest network of Chief Digital Officers (CDOs).

Over 65% of global Chief Digital Officers are members. We deliver breaking news,original research and publications, inspirational events, and career development

tools and opportunities including executive search and our job board.For more information visit: http://CDOClub.com

Click to join the conversation:

David Mathison is curator of the Chief Digital Officer

Summit and founder of the CDO Club. He is the worlds

leading authority on Chief Digital and Data officers, and

has been quoted by the Financial Times, the Wall Street

Journal, Computerworld, McKinsey, MIT Sloan Manage-

ment Review, CMS Wire, ZDNet, and I-CIO. He was previ-

ously founder and Managing Director of Digital Media at

Chadick Ellig, a premier executive search firm. His book,

Be the Media, was featured in the NY Times after

pre-selling 5,000+ copies in 11 days via social media. From 1999 to 2002, he was founder and

CEO of the Kinecta Corporation where he raised $30 million in under 2 years. The Kinecta Corpo-

ration is now part of Oracle (NASDAQ: ORCL). From 1994 to 1999 he was Vice President with

Reuters, where he pioneered online content syndication, years before RSS. He earned his

Masters from Columbia University in 1995. For more information email [email protected]

The Chief Digital Officer Summit addresses the challenges and opportu-nities arising from digital, social, and mobile media. We curate online and

offline meetings that include some of the worlds best digital strategists

and practitioners, in an intimate, open, collegial, and supportive environ-

ment that encourages learning, knowledge-sharing, and networking.

For more information visit: http://CDOSummit.com

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http://cdoclub.com/publications/http://cdoclub.com/publications/http://cdoclub.com/publications/http://cdoclub.com/http://cdoclub.com/http://cdoclub.com/publications/http://cdoclub.com/publications/http://cdoclub.com/http://cdoclub.com/http://cdoclub.com/http://cdoclub.com/http://linkedin.com/in/davidmathisonhttp://cdosummit.com/http://www.youtube.com/user/BeTheMediahttp://www.youtube.com/user/BeTheMedia%20http://www.linkedin.com/groups/Chief-Digital-Officers-CDO-Club-4176032https://plus.google.com/u/0/102006335934466694514/postshttps://twitter.com/BeTheMediahttps://www.facebook.com/CDOClubhttp://cdosummit.com/http://cdoclub.com/http://cdosummit.com/http://cdoclub.com/http://linkedin.com/in/davidmathisonhttp://cdoclub.com/http://cdoclub.com/publications/http://cdoclub.com/http://cdoclub.com/http://cdoclub.com/publications/


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OFFICER CLUB
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chief digital officer talent map

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