chief executive officer - victoria tourism industry …...• pumping point for bendigo to dewater...
TRANSCRIPT
Traditional, Social, Community and Cuteness”Peter Abbott – Chief Executive Officer
Who are we?
• Established 1970 – (initially Bendigo Trust)• Independent Board – Chair Wayne Gregson• Staff Count approx. 70 plus + 50 volunteers• Manage CoGB Heritage Assets
Mission
To preserve, operate and showcase living heritage assets which enrich Bendigo’s cultural life’
To be the most inspiring heritage story in Australia.
This current Strategic Plan has 5 key planks:1. Recognition2. Financial Viability3. Strong Products4. Preserved Assets5. Excellent People and Processes
What do we do?
Bendigo Joss House
• Heritage Listed - Place of great significance• Place of worship is maintained amongst the tourism guests• Northern end of Tram route – Links to Peppergreen Farm• Looking for ways to extend people’s stay at the site• Recent Upgrade works funded by Abbott Foundation Grant -
CoGB
Central Deborah Gold Mine
• Australia’s most awarded underground mine experience Ranked Number 1 on TripAdvisor
• Hall of Fame Victorian Tourism Award Winner• Range of experiences surface and underground - Heritage listed site• Australia deepest mine tour – Nine Levels of Darkness• Pumping Point for Bendigo to dewater historical mine network (2 million
litres per day pumped)
Bendigo Tramways
• Trams in Bendigo from 1894, electric in 1902
• Saved by the community in 1972• Transport Safety Victoria oversight• Birney the Cat (now sponsored)• Rare Skills in Workshop • Asset management vital – some parts of
track and fleet date to 1902
• Tram collection management – do we need 50 trams, are they all historically linked to Bendigo? De-acquisitions
• Hall of Fame Victorian Tourism Awards
• National Tourism Award Winner Feb 2017
Bendigo Tramways Track & Overhead
Transport Safety Victoria inspections and recommendationsAsset Planning – Track, Systems and Fleet (Gold mine works also expensive)
City of Greater Bendigo funded support• coordination of works• first phase August 2016, Nov 2017 • further major work planned for Feb 2018 Pall Mall
5 Year Track and Overhead Plan implemented
How Do We Pay For It?
Traditional Funding
• Renewal BHA – CoGB Funding Agreement 4 Year agreement – KPI’s• Ticket Sales – Attendances, Special Events (Santa Tram, Sam The
Story Tram, Birthday Parties, Blues Trams)• Funding for Water Pumping – DEWLP 4 Year Agreement• Grants – special projects• Skill Succession Planning
W Class City Circle VideoSocial Media Platform
People Are Willing To Get InvolvedSupport Causes – Learn Behind The Scenes
Middle Island MaremmaLocal Government Award Winning
Bendigo Tramways – Saved By Rebels and Community
Tramways Saved By Community 1972
20,000 people turned out to see last tram
1972 RebelsWelded Trams To Track To Avoid Them Being Taken Out Of Bendigo Saving Trams
Bringing Tram No. 7 Back to Life
One of our original Tram collection (built in 1917) Out of service for nearly 40 years
Partnering with Local Community - Capture the local passion for the Bendigo Trams
2017 Target $30,000 Community Fund Raising
Tram 7 Crowd Funding Video
Tram 7 Success – What Did We Learn
What Can You Learn?
Things You Can Learn From Us?
Talk To A Local – Not A Service
Leave a legacy with their visit
How can you connect a cause with the visitor
Investment in a Cause will connect your visitors
Report Back The Outcomes –Create the Connection
Tram 7 Thank you Video