Childhood Family Activities?

HFPCHealthy Families in Pleasants County

By Danielle Roller, Cody Snow, Cameron Blair and Birgit HumpertHealth Promotion Practice, December 6th, 2011

Targeting obesity in West Virginia

Obesity in West Virginia

•63.8 % of adults are overweight or obese•31.6 % of children are overweight or obese

Percentage of obese adults in WV

CDC, 2008

Target Population• Elementary School Children

• Primary and secondary prevention

• Primary Prevention: (What they mean and why we chose these kinds)

• Secondary Prevention:

Children

Parents

Community

Policy

The Social Ecological Model

Health education and behavior change intervention

Community intervention

Policy intervention

Mission Statement

• The mission of Healthy Families for Pleasants County is to decrease obesity rates for Pleasants County by promoting an active life style for families. The program will accomplish this goal by offering a physical fitness program to elementary school children and their families on the weekend, by bringing this program to local school grounds, supporting a culture of active living in the community, and by influencing existing policies so that school grounds can be used outside of school hours.

Behavior Change Intervention

Goal:

Increase physical activity in elementary school children and their parents.

Children who are less physically active are more likely to be overweight.

Children who spend more time outdoors are more physically active.

Physical activity needs to be affordable. The program will enhance competence and skills.

The program is built on family involvement and family support.

Program Session Example

• Audience: 20 – 30 Families

• Location: St. Mary’s Elementary School ground

• Time: Saturday morning 9 – 11 am

Sessions are led by a certified fitness professional

Community-Based Intervention

Goal:

Bring the community together by hosting 3 community events each school year.

• Builds on the strengths of the rural community.

• Brings people together to be physically active.

• Help HFPC receive financial support from community

Policy InterventionGoal:

Influence existing regulations to open up school grounds for use after school hours.

• Children are more likely to have a normal weight if they have access to a park or playground nearby.

Evaluation

Process evaluation

•Instructor

•Regular meetings of all stakeholders

•Separate pre and post questionnaires for children and parents

Evaluation

Outcome evaluation:

• Questionnaire for Participants

• “Traffic Count” on the school grounds

• Partnership with the CARDIAC project

Director of Parks and

Recreation

Program Director

Advisory Board

Director of Curriculum Planning and Evaluation

Health Education Supervisor

Administration & Marketing

Volunteer Coordinator

Fitness Instructor

Nurse

Volunteers

Policies and Procedures

• Record keeping

• Quality

• Safety

Social Marketing

• Goal: Increase awareness of HFPC being available to all families at no cost. Communicate HFPC will

provide health benefits by decreasing obesity in an attempt to enhance motivation and participation.

• Objective The amount of families participating in the program will increase from the first day of the month it is opened to the last day of that month by 30%.

• Promotion: Brochures will describe benefits of HFPC & exercise. Meant to catch both kid and parents attention.

• Product: Emphasizes activities provided by HFPC will promote bonding of families & friends of the community. Attempted to enhance motivation to become more involved and motivated to improve health

• Place: St. Mary’s Elementary school grounds during school year.

• Price: Families overcoming obstacles & emotions.

BudgetHealthy Families in Pleasants County Expenses

Expenses Amount Reason for Expense

Program Director (master budget) $ 9,000.00 Responsible for insuring origination, attending meetings (with staff), overseeing the program

Fitness Professionals (master budget) $ 21,000.00 Facilitate and provide instruction and supervision for physical activities

Nurse (master budget) $ 600.00 Will be available during all hours of the program during the year for safety reasons

Forms (master budget) $ 70.00 Ordered at the beginning, middle and end of each school year

Equipment (start up) $ 300.00 Small amount, needs to be ordered once at beginning of the program

Mid Year/End of the year insentives (master budget) $ 2,500.00

Will be purchased for each family, each year at the half way point and the end of the program