childhood injury prevention conference 2013...• began advertising strategy ... • utilize social...
TRANSCRIPT
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CHILDHOOD INJURY PREVENTION CONFERENCE 2013 1
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CHILDHOOD INJURY PREVENTION CONFERENCE 2013
Safe Kids Day: The Beginning of A Great Tradition
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CHILDHOOD INJURY PREVENTION CONFERENCE 2013
Overview & Results
Kate Carr President and Chief Executive Officer
Safe Kids Worldwide
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CHILDHOOD INJURY PREVENTION CONFERENCE 2013
You Inspired Us
At the November 2011 conference, you told us you needed: • Greater awareness of Safe Kids & our mission
• More funds to support your work locally
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CHILDHOOD INJURY PREVENTION CONFERENCE 2013
We Looked at Local/National Models
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CHILDHOOD INJURY PREVENTION CONFERENCE 2013
And Created Our Own
Our goals for Safe Kids Day: • Raise awareness of Safe Kids and our mission.
• Raise funds to protect kids at the local, state and national.
• Create fun, family-friendly events that celebrate the
potential of every child.
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CHILDHOOD INJURY PREVENTION CONFERENCE 2013
And Then…We Leaped
New initiatives are always a leap of faith – we dream about making the world better and hope our efforts will succeed. The same was true for Safe Kids Day.
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CHILDHOOD INJURY PREVENTION CONFERENCE 2013
Our Supporters
We dreamed about securing a national sponsor... We had three.
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CHILDHOOD INJURY PREVENTION CONFERENCE 2013
Coalition Partnership
We hoped 50 coalitions would join our efforts… 120 did.
Dream Achieved
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CHILDHOOD INJURY PREVENTION CONFERENCE 2013
Local Celebrations
We invited coalitions to host Safe Kids Day events… 70 events took place on or around May 18.
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Sacramento CA
Denver CO
Baltimore MD
Boca Raton FL
LaGrande OR
Fargo ND
Meade KS
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CHILDHOOD INJURY PREVENTION CONFERENCE 2013
We Planned a Signature Event
We approached individuals, companies and foundations to help underwrite our signature Safe Kids Day event...
And seven did.
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CHILDHOOD INJURY PREVENTION CONFERENCE 2013
Celebrating in NYC
We hoped our signature event in New York City would draw a crowd… More than 400 kids and families– and Molly the Fire Safety Dog – joined in our celebration.
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NYC Signature
Event
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CHILDHOOD INJURY PREVENTION CONFERENCE 2013
We asked media partners to help promote Safe Kids Day… We had 13.7 million donated media impressions, including 4 new PSAs produced by NickMom.
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Our Media Partners
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CHILDHOOD INJURY PREVENTION CONFERENCE 2013
AOL featured Safe Kids as the cause of the day… And we received double the traffic to our site on May 18 as a result.
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AOL Cause of the Day
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CHILDHOOD INJURY PREVENTION CONFERENCE 2013
We hoped to create “buzz” in the media about Safe Kids. Our national and local PR efforts resulted in 63 million media impressions.
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Shout it from the Rooftops
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CHILDHOOD INJURY PREVENTION CONFERENCE 2013
We built a dynamic Safe Kids Day web presence… And had 689,000 visits and 2 million page views.
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Build it and They will Visit
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CHILDHOOD INJURY PREVENTION CONFERENCE 2013
We achieved 28.5 million Facebook impressions, and the #SafeKidsDay hashtag received over 2 million impressions, including mentions from:
• Hollywood Life (75,621 impressions) • Nigel Barker (432,056 impressions) • Chef Josie (15,081 impressions) • Kristy Kowal (12,258 impressions)
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Get People Talking
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CHILDHOOD INJURY PREVENTION CONFERENCE 2013
We hoped to attract new donors to Safe Kids… Safe Kids Day brought over 800 new supporters to our cause.
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Create New Champions
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CHILDHOOD INJURY PREVENTION CONFERENCE 2013
We hoped to raise funds to help protect kids from preventable injuries… Over $660,000 raised from Safe Kids Day 2013.
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Protect Kids
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CHILDHOOD INJURY PREVENTION CONFERENCE 2013
Thank you to all who celebrated the inaugural Safe Kids Day with us. We hope that all of you will join us to celebrate Safe Kids Day 2014!
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Pretty Good for Our First Year!
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Safe Kids Day
Sally Kreuscher
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Permission from Lead Agency Logistics Planning
Fundraising
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Lead Agency
• Golisano Children’s Hospital of SW Florida – $125 Million Capital Campaign – Foundation supportive of advocacy efforts
• Jim Rice autographed baseball • 2 Different Hats
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Logistics
• Saturday, May 18 from 11a.m. - 2p.m. – Mid-High 90’s
• Gulf Coast Town Center – Playground built by Lead Agency – Traffic – 20 Anchor Stores, 20 Restaurants,
& 50 Specialty Shops
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Planning
• Lookout Cookout • Hero Award • Speakers • Interactive Booths • Dance Group &
Martial Arts • Children on Stage
• Sponsorship Levels – $200 Reserve a Booth – $500 Sponsor the Event
• Included media • Address crowd on
microphone • Booth at Event
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Speakers
• Michele King & Buffy Hagood, Drowning Prevention
• Mark Tesoro & FGCU Athletic Trainers, Youth Sports Injury Prevention
• Hannah Grant Family, Distracted Driving • Reggie McKinnon, Hyperthermia Awareness • Caryn Smith, Bullying Prevention
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Drowning Prevention
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Youth Sports Injury Prevention
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Distracted Driving
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Hyperthermia Awareness
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Bullying Prevention
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Fundraising
• Inquired from Foundation about who not to seek money from
• Hit the pavement • Press release looking for sponsorship • Utilized coalition members
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Coordinator Provided:
• Sponsorship Form
• Business Card
• Safe Kids Lee/Collier Counties Brochure
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Esc
ambi
a
Walton
Oka
loos
a
Bay
Holmes Jackson
Liberty
Leon
Wakulla
Gadsden
Gulf
Madison
Taylor Suwannee
Hamilton
Dixie Gilchrist
Levy
Nassau
Duval Baker
Clay Union
Alachua
Marion
Pasco Orange
St.
John
s
Flagler Putnam
Volusia
Bre
vard
Lake
Hernando
Citrus
Pin
ella
s Osceola
Polk
Sum
ter
Charlotte
DeSoto
Lee
Collier
Hardee
Hendry
Highlands
Palm Beach
Broward
Miami-Dade Monroe
Glades
Manatee
Seminole
St. Lucie
Martin
Safe Kids Chapters & Coalitions
Chapters (6): Emerald Coast (Bay), Marion, Osceola, Lake/Sumter, Panhandle (Okaloosa and Santa Rosa) and Tallahassee (Leon)
Coalitions (11): Broward, Dade, Tampa, Lee, Collier, North Central Florida (Alachua, Bradford, Columbia, Dixie, Gilchrist, Levy, Suwannee & Union), Orange, Northeast Florida (Baker, Clay, Duval, Nassau, Putnam & St. Johns), Palm Beach, Seminole, Suncoast (Pasco, Pinellas, Polk, Manatee & Sarasota), and Volusia/Flagler
Lead State Agency for Safe Kids Florida -Department of Health, Injury Prevention Program, 4052 Bald Cypress Way, Bin #A22, Tallahassee, FL 32399-1722, (850) 245-4982.
Note: The highlighted counties are counties with a Safe Kids presence. Thirty-six (36) of the counties represents 81% of Florida’s 0-19 year old population. Revised 04/2013
In 2011, the childhood unintentional injury fatality rate in Safe Kids counties was 28% lower than the rate in non-Safe Kids counties which corresponds to 110 fewer deaths than expected had the fatality rates been the same.
Provided by Mary Crew
Safe Kids Florida Program Coordinator
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Passports
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Pictures from Safe Kids Day
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Questions?
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The Good The Bad
and The Going To Be Better Next Year!
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• Inform board of SKW Safe Kids Day vision and direction • Form a Safe Kids Day Committee • Schedule regular planning meetings
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• Determine what from the SKW Safe Kids Day plan would work due to regional limitations (a.k.a. it’s HOT in May!) • Desire to honor families and donors • Venue brainstorm… shade, family-oriented, FREE
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Why Desert Ridge Marketplace? • Reputation for engaging families to enjoy amenities! • Regular family-based events on site year round • Easily-accessible, easy to find, well-known • SHADE • Several restaurants onsite to possibly stick to theme
shopdesertridge.com
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• GOOD: Support from Desert Ridge Marketplace Management • BAD: No luck getting a restaurant sponsor w/short timeline • BETTER NEXT YEAR: Will secure a food partnership early
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• Keep Desert Ridge Marketplace venue • Utilize location amenities • Capitalize on captive audience • Honor donors, but keep it fun
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Carlitos the Safety Kid!
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• Created a plan to make SKD interactive • Consulted Desert Ridge Marketplace & integrated their feedback • Began looking for donations for prizes • Began advertising strategy • Consulted with SKD program staff • Started volunteer list • Created donation website • Started to panic…!
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• Invite the participants to dress like a “Safety Hero” • Created a list of safety clues for the exploration • Plotted location of safety booths throughout venue • Solidified plans, rules and timeline for event day
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• Put real life examples front and center • Support our parent partners • Spread the word about the cause • Media coverage
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We want to spread the awareness of bracing large furniture and
appliances in your home to prevent tip over accidents that may result in fatal injuries, or worse, death.
www.facebook.com/BraceItForBrayden
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OUR MISSION: TAKE ACTION AGAINST HEATSTROKE!
www.rayrayspledge.com
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Help us spread the awareness of the dangers of button battery ingestion.
www.emmettsfight.com
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• Getting our fundraising feet wet • Desert Ridge Marketplace Partnership • Vendor and participant feedback • Catching the fundraising “bug” • Support and guidance from SKW • Participation of our local afflicted families • Created the D con fan • It was a really GREAT DAY!!!
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• Lead Agency and Board initial buy in • Short timeline • Inexperience (and panic) • Getting pre-event donation • Pulling in families from venue • No food “sponsor/partner” • Heat!!
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• Begin Planning for event 6 months in advance • Utilize social media to its highest capacity • Focus on donations more than event • Collaborate early with parent partners • Media coverage • Two words: LOCAL SPONSORSHIP!!!
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Zoraida Ettrick Safe Kids Maricopa County – Coordinator
Injury Prevention Manager Maricopa County Department of Public Health
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Safe Kids Day Safe Kids Palm Beach County
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Where do we start?
• Safe Kids Worldwide • Miami Dolphins Foundation • Ummmm…….YES • Boca Raton NJROTC • DePuy Synthes • Duffy’s Grill • And many more sponsors
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Honorable Ann Brown Former Commissioner
Consumer Product Safety Commission VMP
Vehicle Maintenance Program
Bethesda Health Bethesda Hospital East
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Carissa and Macy from the Miami Dolphins Cheerleaders visited with the
kids and gave them an autographed team photo.
Safety Obstacle Course was a huge hit with the teenagers. They raced against each other by putting on the correct life preserver, diving under the white sheet that signifies smoke, selecting the correct helmet and securing it and lastly hopping on a tricycle to navigate around cones.
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Meet the Doctor…….. and the Boca Raton Community High School Team
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Dr. Dominic Carreria, MD
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Having fun while learning safety!
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And more fun!
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And more fun!
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Questions?
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Tools for Coalitions
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Safe Kids Day Website
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Fundraising Tools
• Customizable letters for: • Corporate Prospects • Philanthropic Prospects • Individual & Family Prospects
• Customizable PowerPoint for Prospects • Donation Makes A Difference
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Fundraising Site
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Communications Tools
Safe Kids Worldwide Overview
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Quick Facts About Safe Kids Day
Safer in 7
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Social Media Tools
Facebook Cover Image
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Badges
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Event Tools
Printed Banner
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Flyer/Poster
T-Shirt Designs
Postcard
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Step-by-Step Guides
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• How to Make the Ask in Fundraising • How to Engage Family Advocates • How to Secure Media
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Webinar Trainings
• 8 Safe Kids Day Webinar Trainings: • Safe Kids Day 101 (2) • Safe Kids Day Website Trainings (2) • Optimizing Safe Kids Day Fundraising • Event Planning • Safe Kids Day Marketing & Public Relations (2)
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Feedback
• Media • Of those who reached out for press, nearly 80% were able to get
press hits for Safe Kids Day!
• Sponsors • Almost all of those we heard from who reached out to sponsors
either received some type of support, or made valuable connections for the future.
• Web Presence • Some confusion between difference of fundraising site and
safekidsday.com.
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Feedback
• In the survey, the tools provided to you were all rated, on average, between 3.7 and 5 on a scale of 1 to 5. • Safer in 7 Messages rated highest • How to Guide on Engaging Family Advocates was lowest
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Feedback
• What would you change? • Timing – both lead time, and time of year • Frustrations with fundraising piece – both gaining
sponsorships and using online donation site
• How would you rate your experience with Safe Kids Day? • 48% found it be a valuable experience • 10% loved Safe Kids Day! • 35% of you were neutral about the value of Safe Kids Day
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Join In!
Safe Kids Day is about capacity building for our coalitions. We want all of you to have a positive experience, and we are here to assist in ANY way we can. We hope you will join us for 2014!
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CHILDHOOD INJURY PREVENTION CONFERENCE 2013
Questions?
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CHILDHOOD INJURY PREVENTION CONFERENCE 2013
Alana Juteau Development Associate
Safe Kids Worldwide [email protected]
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