CHILDREN CHILDREN AS TARGET AS TARGET AUDIENCEAUDIENCE

Krayneva VeronikaKrayneva VeronikaM-06-2M-06-2

Main children characteristicsMain children characteristics

Children as consumersChildren as consumers

Perspectives of Russian Perspectives of Russian children marketingchildren marketing

Children Children CharacteristicsCharacteristics

Children have “big” sums of moneyChildren have “big” sums of money

Money – means of getting satisfactionMoney – means of getting satisfaction

They make choice independentlyThey make choice independently

Large amounts of money are spent due Large amounts of money are spent due to the influence of childrento the influence of children

Children’s opinion plays a role Children’s opinion plays a role when buying productswhen buying products

Children can introduce unfamiliar Children can introduce unfamiliar products to their parentsproducts to their parents

Easy to build Easy to build communication with childrencommunication with children

Every child will become a Every child will become a grown-up persongrown-up person

CHILDREN AS CHILDREN AS CONSUMERSCONSUMERS

1.1.Children usually have their own Children usually have their own moneymoney

2.2.Children have their own scale Children have their own scale of interestsof interests

3.3.Children are our future Children are our future customerscustomers

IncomeIncome

Scale of preferencesScale of preferences1.1. EntertainingEntertaining

2.2. FoodFood

3.3. Books and accessoriesBooks and accessories

4.4. ToysToys

5.5. Gifts and souvenirsGifts and souvenirs

6.6. ClothesClothes

7.7. CosmeticsCosmetics

8.8. Sport itemsSport items

9.9. Disco clubs, cafesDisco clubs, cafes

Children are our FUTURE!Children are our FUTURE!

RussiaParents are prepared to pay Parents are prepared to pay

more to satisfy children’s needsmore to satisfy children’s needs

Usually the price has a very little Usually the price has a very little influence on demandinfluence on demand

Family income hardly relates to Family income hardly relates to the expenses for children’s the expenses for children’s productsproducts

WE ARE RESPONSIBLE WE ARE RESPONSIBLE FOR CHILDREN!!!FOR CHILDREN!!!

Thank you for Thank you for your time!your time!

Made by Made by Veronika Veronika KraynevaKrayneva