china as a global distribution centre/media/nl/images/nieuwsbrief...china as a global distribution...
TRANSCRIPT
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Dedicated Analytical SolutionsCHINA AS A GLOBAL DISTRIBUTION CENTRE
Date: DSV Conference, Amsterdam 24/6-2015
Presenter: SVP Per Sonne Sørensen
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Dedicated Analytical Solutions
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CONTENT
FOSS in brief
FOSS in China
Our Shanghai Bonded Warehouse
Challenges and learnings
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Dedicated Analytical Solutions
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THE FOUNDATION OF FOSS
In 1956, Nils Foss identified the need for a portable moisture analyser
Fast, easy-to-use and dedicated, the Cera-Tester was the first FOSS innovation
Matching innovative technology to the demands of particular industries has been the foundation of FOSS ever since
FOSSSOLUTIONSANALYTICALDEDICATEDINTRODUCTION
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Dedicated Analytical Solutions
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DEDICATED TO THE FOOD & AGRICULTURAL INDUSTRIES
FOSSSOLUTIONSANALYTICALDEDICATEDINTRODUCTION
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Dedicated Analytical Solutions
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HOW WE ADD VALUE
”We deliver rapid, reliable and dedicated analytical solutions for routine testing to allow for fast decisions on how to maximise value of production of agricultural food products”
Improved predictability and control of manufacturing processes
Safe products and compliance with regulatory requirements
On-farm Receiving points
At-line/In-line production
Quality Control Laboratories
Finished products
FOSSSOLUTIONSANALYTICALDEDICATEDINTRODUCTION
Payment, segregation and quality control of raw material
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Dedicated Analytical Solutions
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SETTING THE GLOBAL BUSINESS STANDARDS - EXAMPLES
FOSSSOLUTIONSANALYTICALDEDICATEDINTRODUCTION
MilkoScan™The de-facto global standard for testing of milk and dairy products
FT-IR
Infratec™ 1241The de-facto global standard for payment analysis of whole grain for more than 25 years
NIR
NIRS™ DS2500 and NIRS™ DA1650 The latest generation of the most used NIR platform in food and agriculture
NIR
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Dedicated Analytical Solutions
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SETTING THE GLOBAL BUSINESS STANDARDS - EXAMPLES
SOLUTIONSANALYTICALDEDICATEDINTRODUCTION FOSS
BactoScan™ FC+The world’s first automated bacteriological milk analyzer
Flow-cytometry
MeatMaster™The first X-ray based analytical solution to provide 100% control of meat
X-ray
Fossomatic™ FCThe world’s first (and leading) somatic cell counter for improved milk quality
Flow-cytometry
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Dedicated Analytical Solutions
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FOSS KEY FIGURES
FOSSSOLUTIONSANALYTICALDEDICATEDINTRODUCTION
100%
98%
231 mill.
AAA
18%
63%
A 100% family-owned company – HQ in Hilleroed, Denmark
98% of turnover outside Denmark
A turnover of 231 million EUR
AAA-rated by D&B
EBITA of 18% of turnover
Solvency ratio 63%
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FOSS IN CHINASALES, SERVICE AND PRODUCTION
We sell and service our products in China w. 75 employees
Turnover >> 200 MRMB (30 Meuro)
20+% annual growth rate
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Sales and Service:
R&D and Production in Suzhou with 200 employees
Internal group sales of approx 200 MRMB (30 Meuro)
Development and Production:
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Dedicated Analytical Solutions
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FOSS ANALYTICAL, SUZHOU
”FOSS Analytical Co., Suzhou” wasestablished in August 2008, in Suzhou Industrial Park, 80 km West of Shanghai
New factory opened November 2012:
•6.000 Square meters•200 employees•Turnover 2015 Est 200 MRMB
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FOSS ANALYTICAL, SUZHOUPRODUCTS AND FUNCTIONS
Complete product range of Chemical Analysis
instruments for the global Laboratory segment is
now being developed and produced in FOSS
Analytical, Suzhou
Modules build for NIR-products
• All functions established to support the
global market:
• Business Innovation
• Product Innovation.
• Production and Supply Chain.
• Customer Service and Support.
• Regional Demo- and training lab
• In house repair shop
• Bonded outbound Warehouse
• NIR module production
40% of everything produced in Suzhou – was sold in China
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THE BONDED WAREHOUSE IN SHANGHAI -
OBJECTIVES
Objectives:
Reduce inbound lead time from 10 to 2 weeks
Reduce Net Working Capital. Inventory and goods in transit. 10 MDKK – 1,5 MEuro
Save distribution cost compared to sending all CA instruments and spare part manufactured in FOSS Analytical, Suzhou to Global European Distribution center. 200 KEuro/Year
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Dedicated Analytical Solutions
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OUR SOLUTION
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A DSV controlled warehouse in the Bonded Zone by PuDong Airport.
Warehouse operated by 3rd. party
2 days in - from pick-up factory to shelf BWH
3 days out - from order to shipment
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GLOBAL DISTRIBUTION OF FOSS SOLUTION
– FLOW
FOSS Companies
Present Distributors
Instruments and Spare parts are delivered from FOSS Analytical in Suzhou to Bonded Warehouse in Shanghai. From BWH to HQ, Sales Subsidiaries, European Distribution Centre and end customers.
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CHALLENGES AND LEARNINGS
It took a lot longer to implement than originallyplanned. (+1 year)
Masterdata – not the least HS-codes and materialdescriptions does require a lot
Legal requirements of the Bonded Warehousecompared to other in/out of China
Some markets are difficult to serve from China –either due to legal/Bureaucratic reasons or due to customer’s preferences
Good overall performance out of the BWH 95%+
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