china - country and it market study (summary)

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Zinnov Management Consulting This report is solely for the use of Zinnov Client and Zinnov Personnel. No Part of it may be quoted, circulated or reproduced for distribution outside the client organization without prior written approval from Zinnov China - Country and IT Market (Summary) Global Market Expansion Advisory For more details and complete copy of the report, write to us at [email protected]

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Forecasted to be the largest economy based on GDP by 2025

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Page 1: China - Country and IT Market Study (Summary)

Zinnov Management Consulting

This report is solely for the use of Zinnov Client and Zinnov Personnel. No Part of it may be quoted, circulated or reproduced for distribution outside the client organization without prior written approval from Zinnov

China - Country and IT Market (Summary) Global Market Expansion Advisory

For more details and complete

copy of the report, write to

us at [email protected]

Page 2: China - Country and IT Market Study (Summary)

2

Table of Contents

Summary

Macroeconomic Environment

Infrastructure Overview

Vertical Insights

IT Market Landscape

International IT majors / Indian Companies Landscape

Page 3: China - Country and IT Market Study (Summary)

3

Table of Contents

Summary

More

than

~ 767 Mn strong Labour force ~ 215 Mn Youth ~ 51 Mn SMEs

1.1 Billion mobile subscribers

2nd largest E-commerce market in the world

Overtakes US as the largest PC market

Page 4: China - Country and IT Market Study (Summary)

4

Summary - Macroeconomic Environment

GDP 2012-16

9.2% CAGR

Debt remains at low level if local

governments and agencies debt is not

taken into account

China’s working population expected to

decrease in years to come

China’s unemployment level remains at

low level compared to other emerging

countries

$ Growth driven by Industry and Services

sector, Government initiatives

23% Debt/GDP

ratio

36.3 Median

Age

4.1 %

Unemployment

Positive

Neutral

Source: IMF, Central Statistical Organization

Neutral

Negative

Page 5: China - Country and IT Market Study (Summary)

5

7%GDP contribution by Automotive Manufacturing in

2012. Automobile exports valued at $12.7Bn in 2012

E-commerce industry valued at $200Bn in 2012

Unorganized retail accounts for 80% of the total

market

China has Asia’s largest Coal reserves of 114.5Bn

tons. Foreign Direct Investment in Energy sector was

valued at $1.6Bn in 2012

Beijing Capital International Airport was Asia’s Busiest Airport in 2012 with 81.9Mn passengers

Low cost carriers account for only 5% of the total market

Non-performing loans ratio declined from 0.97% in

2011 to 0.92% in 2012

Summary - Vertical Insights (1/2)

~15.5 Mn car sales;

7.2% YoY growth

$3,327 Bn retail

sales; 17.1% YoY

growth

4,700 Twh electricity

generated in 2011;

11.7% growth over

2010-11

680 Mn passenger

travel; 9.5% YoY

growth

$10,645Bn Loans;

18.4% YoY growth

Positive

Positive

Neutral

Automotive

Retail

Energy/ Power

Aviation

Banking

Figures for 2012 unless quoted separately; YoY growth for 2011-12

Positive

Neutral

Page 6: China - Country and IT Market Study (Summary)

6

Summary - Vertical Insights (2/2)

IT/ITeS Market driven by Hardware components.

69Mn PC shipments in 2012

$123.7Bn expenditure

on IT/ITeS

Rapid urbanization driving real estate growth

~$1,007 Billion

invested in real estate

in 2011

Largest Mobile Subscriber Base of 1.1Bn users in

2012. Mobile internet users were ~420Mn

1.1Bn mobile

subscribers in 2012;

YoY addition 12.8%

High Adult Literacy rate of 94%

1.9% GDP expenditure on education

6.9Mn enrolments in

tertiary education in

2012; 1%YoY growth

$41.8Bn spent on healthcare infrastructure in 2012.

Strong workforce of 6.5Mn healthcare personnel

$378Bn expenditure

on Healthcare

Positive

Positive

Positive

Healthcare

IT/ITeS

Real-Estate

Telecom

Education

Figures for 2012 unless quoted separately; YoY growth for 2011-12

Positive

Negative

Page 7: China - Country and IT Market Study (Summary)

7

Summary – IT Market Landscape

PC Installed

Base 69 Million units shipped in 2012

Smartphone

Users

China accounted for 22% of total

smartphone shipments Over 330 Million

Mobile

Subscribers

Largest mobile subscribers in the

world Over 1.11 Billion

Internet Users ~420 Million mobile internet

users Over 564 Million

Total Domestic

IT Market

Hardware (65%), IT Services

(22%), Software (13%) $ 122.9 Billion

Over 356 Million

Page 8: China - Country and IT Market Study (Summary)

8

Basic Facts & Figures

Source:

Beijing: 2nd largest populated city in China. It is home to the headquarters of the most of China’s largest state-owned companies

English, Mandarin, Cantonese and several other local languages

Chinese religion (78%), Buddhist(9%), Others (12%)

Guangzhou: Capital and largest city of Guangdong province. A key national transportation hub and trading port

Fiscal Year – Calendar Year (1st January to 31st December)

Communist state

Shanghai: City with the highest population in China. It is a major financial center and has the busiest container port in the world

Chinese Yuan (sign: 元; code: CNY)

Page 9: China - Country and IT Market Study (Summary)

9

Table of Contents

Summary

Macroeconomic Environment

Infrastructure Overview

Sector Overview

IT Market Landscape

International IT majors / Indian Companies Landscape

GDP Forecasts

Financial Performance

Governance scores

Demographics details

Page 10: China - Country and IT Market Study (Summary)

10

Table of Contents

Summary

Macroeconomic Environment

Infrastructure Overview

Sector Overview

IT Market Landscape

International IT majors / Indian Companies Landscape

Page 11: China - Country and IT Market Study (Summary)

11

Infrastructure Overview - Railways

2nd Largest Railway Network of 98,000 Km as

of 2012

Launched world’s longest high speed railway line from Beijing to Guangzhou spanning a length of 2,450Km in

4,763Km double-track railway line added to the existing network in 2012

Electrification of network expanded by 6,054Km in 2012

Chinese Railways planning to complete railway network of 120’000 km by the 12th Five-Year Plan from 2011-2015

3.64 3.93 3.90

2010 2011 2012

Freight Volume(Mn Tons)

8% 0.7%

1.62 1.80

1.89

2010 2011 2012

Passenger Volume (Bn)

11.1% 4.9%

Page 12: China - Country and IT Market Study (Summary)

12

Infrastructure Overview - Seaways

China’s Coastline is ~14,500 Km

Compared to India’s 7,515Km

Shanghai Port was the highest container handling port in 2011 with a capacity of 31.7 TEUs

179,200 transportation ships being used for transportation purposes

6 ports ranked among the top 10 cargo handling ports across the world

54 seaports along the coastline of China

3.8 4.2

4.6

2010 2011 2012

Freight Volume(Mn Tons)

11.7% 7.8%

221 240

260

2010 2011 2012

Passenger Volume (Mn)

8.6% 8.3%

Page 13: China - Country and IT Market Study (Summary)

13

Infrastructure Overview - Aviation

37

International Airports

Domestic Airports

Commercial Airports

Beijing Capital International Airport

was Asia’s Busiest Airport in 2012 with 81.9Mn passengers

564 621

680

2010 2011 2012

Passengers (Mn)

10.1% 9.5%

112.9 115.8 119.9

2010 2011 2012

Cargo Handled (Mn Tons)

2.6% 3.6%

183 Airports handled 680Mn passengers in 2012 compared to 815.3Mn passengers of the US

Low cost carriers account for only 5% of the total market compared to India’s 69% in 2012

8.1%

5.5 6.0 6.6

2010 2011 2012

Aircraft Movements (Mn)

10.4%

146

Page 14: China - Country and IT Market Study (Summary)

14

Infrastructure Overview - Roadways

World’s 3rd Largest Road network of 4.2Mn Km in 2012

Length of Expressways was 96,200Km in 2012

3.4 Mn Paved roads & ~650,000 Km of Unpaved roads in 2011

58,672 Km road network including 9,910 Km Expressways added in 2012

$551 million investment for constructing roads in Tibet region for the period of 2011-2015

24.4 28.1

32.2

2010 2011 2012

Freight Volume(Bn Tons)

14.9% 14.6%

30.4 32.7

35.4

2010 2011 2012

Passenger Volume (Bn)

7.4% 8.3%

Page 15: China - Country and IT Market Study (Summary)

15

Table of Contents

Summary

Macroeconomic Environment

Infrastructure Overview

Sector Overview

IT Market Landscape

International IT majors / Indian Companies Landscape

Page 16: China - Country and IT Market Study (Summary)

16

Aviation Sector- Overview

37

International Airports

Domestic Airports

Commercial Airports

Beijing Capital International Airport

was Asia’s Busiest Airport in 2012 with 81.9Mn passengers

564 621

680

2010 2011 2012

Passengers (Mn)

10.1% 9.5%

112.9 115.8 119.9

2010 2011 2012

Cargo Handled (Mn Tons)

2.6% 3.6%

183 Airports handled 680Mn passengers in 2012 compared to 815.3Mn passengers of the US

Low cost carriers account for only 5% of the total market compared to India’s 69% in 2012

8.1%

5.5 6.0 6.6

2010 2011 2012

Aircraft Movements (Mn)

10.4%

146

Page 17: China - Country and IT Market Study (Summary)

17

Automobile Industry-Overview

13.9 14.5 15.5

4.4 3.9 3.7

2010 2011 2012

Passenger Cars Commercial Cars

Automobile Production (Mn)

23.6Mn 2-Wheeler sales registered in 2012

Volkswagen is the leading player with a share of 19.5% in 2012 compared to 18% in 2011 Wuling(Local partner of GM), Nissan, Honda, Kia Motors & Toyota are the leading players in the sector

Largest producer of Automobiles in the world with a production of 19.2Mn cars in 2012

7%GDP contribution by Automotive Manufacturing in

2012

9.9

12.7

2011 2012

Motor Vehicle Exports($Bn)

Exports also include spare parts of motor vehicles

~$38.9Bn investment made for capacity expansion for the period of 2008-2012

53.1Mn cars were privately owned in 2012, increasing by 22.8% over 2011

28.3%

Page 18: China - Country and IT Market Study (Summary)

18

IT/ITeS Industry Overview

80.8

16.1 26.8

87.6

17.9 30.2

Hardware Software IT Services

2012 2013

IT Expenditure ($Bn)

8.4%

11.4%

13.1%

China’s 69 Million PC shipments surpassed United States 66

Million in 2012

457.3 513.1

564

34.3% 38.3% 42.1%

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

0

100

200

300

400

500

600

2010 2011 2012

Internet Users (Mn) Internet Penetration

Public Cloud Market Forecast 2012 2016

$4.1 Bn

$11.2 Bn

28.7% CAGR

Ranked 51st in the IT readiness index compared to India’s 69th rank in 2012

2.5 2.7

3.4

2010 2011 2012

Foreign Direct Investment in

IT/ITeS ($Bn)

Page 19: China - Country and IT Market Study (Summary)

19

Education Sector-Overview

High Adult Literacy rate of 94% compared to India’s 74% in 2012

*age 15 and over can read and write

1.9% GDP expenditure on education lower than India’s 3.2% in 2011

~36.85 Million students were enrolled in schools in 2012

~97 million students were enrolled in primary education as of 2012

6.6 6.8 6.9

2010 2011 2012

Tertiary Education Enrolments (Mn)

8.4 8.5 8.5

2010 2011 2012

Secondary Education Enrolments (Mn)

8.7 8.1 7.6

2010 2011 2012

Vocational Secondary Education Enrolments (Mn)

1.0

1.3

1.6

28.8% 20.7%

0%

20%

40%

60%

80%

100%

0.0

0.5

1.0

1.5

2.0

2010 2011 2012 R&D Expenditure ($Bn) Growth Rate(%)

R&D Expenditure

Page 20: China - Country and IT Market Study (Summary)

20

Telecom Industry-Overview

Largest Mobile Subscriber Base of 1.1Bn users compared to

India’s 895Mn in 2012

457.3 513.1

564

34.3% 38.3% 42.1%

0%

20%

40%

60%

80%

100%

0

100

200

300

400

500

600

2010 2011 2012

Internet Users (Mn) Internet Penetration

Internet Users & Penetration

Mobile internet user base is ~ 420Mn people in 2012

3G subscribers increased to 232.8Mn as of 2012

859 986

1,112

74.5% 77.6% 82.6%

0%

20%

40%

60%

80%

100%

-

200

400

600

800

1,000

1,200

2010 2011 2012 Mobile Users(Mn) Mobile Penetration

Mobile Users & Mobile Penetration

3G Market Share

Mobile Subscribers

Share

33% 37.4%

14.3% 21.3% 64.4%

29.6%

Telecom Industry Landscape

Page 21: China - Country and IT Market Study (Summary)

21

Telecom Industry-Growth Drivers

Broadband network being expanded in 19,000 villages in 2013 Broadband network in 2005 townships being installed as part of broadband expansion

SMS volume was 897.3 billion in 2012 increasing by 2.1% over 2011

MMS business volume increased by 16.2% over 2011 to reach 69.7 billion in 2012

International call time increased by 36.2% over 2011 to reach 360 million minutes

Voice calling time reached to 2.7 trillion minutes in 2012 compared to 2.4 trillion minutes in 2011

Extensive use of VAS for

marketing & communication

Expansion of broadband network

Increase in voice services

26.7 Million Km of Optic fiber cable laid out in 2012

Page 22: China - Country and IT Market Study (Summary)

22

4G/LTE Implementation

Leading Telecom Players

1.1Bn Mobile subscribers

Deploying combined

investment of $56Bn for

implementing 4G/LTE

China Mobile Launching 4G/LTE in 344 cities

Target Base as of 2012

Page 23: China - Country and IT Market Study (Summary)

23

Healthcare Sector-Overview

5.5 5.9

6.2 6.5

2009 2010 2011 2012

Healthcare Personnel (Mn)

Healthcare Personnel Breakdown-2012

Personnel- Population Ratio (per 10,000)

Number 2.52Mn

2.42 Mn

18.6 17.8

Healthcare network in China: • 23,005 general hospitals • 37,128 township health centers • 33,646 community health service centers • 179,644 clinics • 663,355 village clinics • & 3,037 health monitoring institutions

5.6 Million Hospital beds in 961,830 medical and health institutions as of 2012 compared to 5.2 million beds in 2011

82.1 97.1

378

452.5

2012 2013

Pharmaceuticals ($Bn) Healthcare($Bn)

Healthcare & Pharmaceutical Expenditure

$41.8Bn spent on healthcare infrastructure in 2012

Page 24: China - Country and IT Market Study (Summary)

24

Retail Industry-Overview

2,315.7

2,841.5 3,327.1

2010 2011 2012

Retail Sales ($Bn)

6.6

8.4 9.5

2010 2011 2012

Foreign Direct Investment in Retail Sector ($Bn)

194

242

37.8% 42.9%

0%

20%

40%

60%

80%

100%

-

50

100

150

200

250

300

2011 2012 Number of Users (Mn) Penetration Ratio (%)

E-Commerce Users & Penetration Ratio

China E-Commerce industry valued at ~$200Bn compared to $224Bn

of the US in 2012

~80% of the Market unorganized as of 2012 compared to 92% in India

Urban Retail accounted for 86.7% of the total retail sales in 2012

2 of the biggest malls in the world are located in China:

• New South China Mall with built-up area of 659,612 sq.mts

• Golden Resources Mall with built-up area of 557,419 sq.mts

Page 25: China - Country and IT Market Study (Summary)

25

BFSI Sector-Overview

7,406

8,990

10,645

2010 2011 2012

Loans ($Bn)

59.5% 57.4% 54.1%

35.6% 37.4% 39.9%

5.0% 5.3% 6.1%

2010 2011 2012 Long Term Loans Short Term Loans Other Loans

10,744 12,773

14,920

2010 2011 2012

Deposits ($Bn)

Government Debt ~50% of the GDP as of 2012

~7.1Bn people living in urban areas driving demand for banking services

Non-performing loans ratio declined from 0.97% in 2011 to 0.92% in 2012

Investment on expansion of Banking Network increased from $14.7Bn in 2012 from $9.7Bn in 2011

Page 26: China - Country and IT Market Study (Summary)

26

Energy Sector-Overview

Reserves of Natural Resources

Coal

114.5 billion tons

Natural Gas

3.2 billion cubic

Crude oil

14.7 million barrels

Renewable Power

78.3 Terawatt

hours

4,347 4,416

8,924 9,324

2011 2012

Oil Production(000 Barrels per day)

Oil Consumption (000 Barrels per day)

Oil Production & Consumption

Net oil imports increased from 4,5Mn Barrels per day in 2011 to 4,907 in 2012

4,208 4,700

2010 2011

Electricity Generation(Terawatt hr)

11.7%

China has Asia’s largest Coal reserves of 114.5Bn tons followed

by Australia’s 74.6Bn tons as of 2011

• $65Bn investment in wind, solar, and other renewable energy projects in 2012

• The investment increased by 20% over 2011

Foreign Direct Investment in Energy sector was valued at $1.6Bn in 2012

802Mn Kilowatt electricity capacity added in 2012 compared to 904Mn Kilowatts in 2011

Page 27: China - Country and IT Market Study (Summary)

27

Table of Contents

Summary

Macroeconomic Environment

Infrastructure Overview

Vertical Insights

IT Market Landscape

International IT majors / Indian Companies Landscape

Connectivity - PC, Broadband and Mobile Penetration

Social Media Penetration

IT Spending estimates and SMB status

Government ICT Plans

Page 28: China - Country and IT Market Study (Summary)

28

Zinnov Point Of View

Page 29: China - Country and IT Market Study (Summary)

29

Forecasted to be the largest

economy based on GDP

by 2025

China’s industrial and services sector to drive its

growth

Large working population and investments in

education to produce even more productive

workforce

Positive

Positive

Poor governance and corruption along with strict

norms for doing business in the country

GDP decreased marginally but is expected to grow in

the coming years

Negative

Neutral

China

Page 30: China - Country and IT Market Study (Summary)

Zinnov Management Consulting

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This report is solely for the use of Zinnov client and Zinnov personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Zinnov

Thank You

For more details and complete copy of the report, write to us at [email protected]