china haishegng juice holdings co.,ltd

Haisheng IntroductionHaisheng Introduction

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ContentsContentsContentsContents

Haisheng Introduction

Statistics of 2008

Quality Control & Food Safety

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Haisheng IntroductionHaisheng Introduction

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Year Events

1996Founded by Mr. Gao Liang.

First plant was established in Qianxian, Shaanxi.

1998 US office was established in New York

1999 Participated in international AJC specification filing.

2002 Second plant was established in Dalian, Liaoning (high acidity AJC base).

2003 Third plant was establish in Weinan, Shaanxi (aroma & PJC were involved).

2004

Fourth plant was established in Qingdao, Shandong (mid-acidity center).

Expanded our business to over 30 countries.

2005

Fifth plant was established in Yuncheng, Shanxi (production capacity with 100mt/hr).

Listed in Hong Kong stock exchange.

2007 Lingbao plant, in Henan; Dangshan plant, in Anhui were established.

2008

Started producing Apple cloudy, Strawberry, Carrot and Peach juice concentrates.

Aquired Qixia Oriental Plant, in Yantai, with production capacity of 50mt/hr.

Haisheng’s HistoryHaisheng’s HistoryHaisheng’s HistoryHaisheng’s History

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Shareholding Structure

Mr. Liang Gao and Management

Public

China China HaishengHaisheng

20%55%

25%

CHINA HAISHEGNG JUICE HOLDINGS CO.,LTD.CHINA HAISHEGNG JUICE HOLDINGS CO.,LTD.

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Haisheng Plants in ChinaHaisheng Plants in ChinaHaisheng Plants in ChinaHaisheng Plants in China

Apple Plantation Areas in China

Acidity Range ： 0.8-3.0

Head Office Head Office in Xi’anin Xi’an

1996/2005Qianxian Qianxian

PlantPlant

1996/2005Qianxian Qianxian

PlantPlant

2003Weinan

Plant

2003Weinan

Plant 2007Lingbao Lingbao

PlantPlant

2007Lingbao Lingbao

PlantPlant

2007Dangshan

Plant

2007Dangshan

Plant

2005Yuncheng Yuncheng

PlantPlant

2005Yuncheng Yuncheng

PlantPlant

2002Dalian Dalian PlantPlant

2002Dalian Dalian PlantPlant

2004Qingdao Qingdao

PlantPlant

2004Qingdao Qingdao

PlantPlant 2008

Qixia PlantQixia Plant2008

Qixia PlantQixia Plant

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AccreditationsAccreditationsAccreditationsAccreditations

Halal…... Halal…...

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ClearClearDe-ionizedDe-ionizedAromaAroma

PearPear

PeachPeach

ClearClearCloudy & AromaCloudy & Aroma

PeachPeach

ClearClearCloudy & AromaCloudy & Aroma

StrawberryStrawberry

　　

Clear & AromaClear & Aroma

StrawberryStrawberry

　　

Clear & AromaClear & Aroma

CarrotCarrot

Cloudy & AromaCloudy & Aroma

CarrotCarrot

Cloudy & AromaCloudy & Aroma

AppleAppleClearClearDe-ionizedDe-ionizedDe-colorDe-colorCCloudyloudyAromaAroma

AppleAppleClearClearDe-ionizedDe-ionizedDe-colorDe-colorCCloudyloudyAromaAroma

Product in HaishengProduct in HaishengProduct in HaishengProduct in Haisheng

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Statistics of 2008Statistics of 2008

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(Unit: MT)(Unit: MT)

Source: China CustomsSource: China Customs

Apple Juice Concentrate Export 98 - 08Apple Juice Concentrate Export 98 - 08

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01-08 National AJC Exp VS Haisheng 01-08 National AJC Exp VS Haisheng ExpExp01-08 National AJC Exp VS Haisheng 01-08 National AJC Exp VS Haisheng ExpExp

Source China CustomsSource China Customs

0

200000

400000

600000

800000

1000000

1200000

National Exp. Vol. Haisheng Exp. Vol. Haisheng/National

National Exp. Vol. 229284 295920 417357 486258 649463 673775 1031020 684464

Haisheng Exp. Vol. 13385.165 22900.81 41450.999 84988.774 84392.366 116851.64 190498.395 124908.685

Haisheng/National 6% 8% 10% 17% 13% 17% 18% 18%

2001 2002 2003 2004 2005 2006 2007 2008


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Sizable production capacity

– The Largest AJC producer in China and world,

with a production capacity of 325,000 tons in

2008

Largest AJC exporter

– No.1 AJC exporter in China in terms of export

volume since 2004. The export volume accounts

for 18.2% of China AJC export (calendar 2008)

and 13.9% of global AJC export (2008/2009

pressing season)

Dominant market share

– In 2008, the Company enjoys No. 1 market

position in its traditional US, EU and East

Europe markets, No. 2 in Asia-Pacific and

dominant positions in other emerging markets

Strategic locations

– 8 large plants in China’s major apple production

regions

Market Leader in the Global AJC industry Market Leader in the Global AJC industry

Long-term Leading Position in Industry2008 Largest AJC Exporter in China

Source China Customs

2008/2009 Global Largest AJC Exporter

Source China Customs, USDA

By export volume

By export volume Haisheng13.9%

Others86.1%

2007 Haisheng share :12.2%

2007 Haisheng share :12.2%

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Market Share of Each Region in Haisheng --- year Market Share of Each Region in Haisheng --- year 20082008Market Share of Each Region in Haisheng --- year Market Share of Each Region in Haisheng --- year 20082008


Volume: MTVolume: MT

18.01%18.01%23.33%23.33%

10.97%10.97% 7.41%7.41%16.41%16.41%

18.25%18.25%

National Volume: 684464mt

Haisheng Volume: 124909mt

Haisheng Average Market Share: 18.25%




14Source China CustomsSource China Customs

Haisheng Main Markets Exp. Vol. Jan – Apr Haisheng Main Markets Exp. Vol. Jan – Apr 20092009Haisheng Main Markets Exp. Vol. Jan – Apr Haisheng Main Markets Exp. Vol. Jan – Apr 20092009







28.41%28.41%

36.70%36.70%

18.76%18.76% 5.78%5.78% 13.28%13.28%

27.52%27.52%

Volume: MTVolume: MT

15Source China CustomsSource China Customs

Export Volume for Top 5 Players Jan – Apr Export Volume for Top 5 Players Jan – Apr 20092009Export Volume for Top 5 Players Jan – Apr Export Volume for Top 5 Players Jan – Apr 20092009

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09-10 Crop Outlook09-10 Crop Outlook

In General, 09-10 crop will back to a normal small crop in China.

①① Shaanxi provinceShaanxi province: 20% Down: 20% Down

②②Henan/Shanxi provinceHenan/Shanxi province: :

15%~20% Down15%~20% Down

③③ Shandong provinceShandong province: Even: Even

④④ Liaoning provinceLiaoning province: Even: Even

⑤⑤ Anhui provinceAnhui province: Even: Even

Comparing with last season.Comparing with last season.

Source from HaishengSource from Haisheng

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Quality Control & Food Safety

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Innovation on apple receivingInnovation on apple receivingInnovation on apple receivingInnovation on apple receiving

Metal Bins to improve apple quality

Crane lift to save labor cost

Innovative system to increase efficiency at silo.

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NEW EquipmentsNEW EquipmentsNEW EquipmentsNEW Equipments

GC/MS/MSGC/MS/MS Atomic absorption Spectro PhotometerAtomic absorption Spectro Photometer

LC/MS/MSLC/MS/MS

Heavy Metal test (As, Cd, Cu, Fe, Hg, Pb, Sn, Zn):

5% of the total batches by our lab

1% of the total batches by 3rd party lab

Pesticide test:

Pesticide Scan test (more than 200 items) for every batch in 09-10 season by Haisheng lab

1 batch every month for pesticide test by 3rd party lab

Heavy Metal test (As, Cd, Cu, Fe, Hg, Pb, Sn, Zn):

5% of the total batches by our lab

1% of the total batches by 3rd party lab

Pesticide test:

Pesticide Scan test (more than 200 items) for every batch in 09-10 season by Haisheng lab

1 batch every month for pesticide test by 3rd party lab

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Security seals on all drums, wooden bins and goodpack bins.

Each Haisheng logo seal comes with the unique series number

DrumDrum Wooden BinWooden Bin Goodpack BinGoodpack Bin

Quality Control & Food Quality Control & Food SafetySafetyQuality Control & Food Quality Control & Food SafetySafety

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Quality Control & Quality Control & Food Food SafetySafetyQuality Control & Quality Control & Food Food SafetySafety

Add metal covers on goodpack bins

to ensure the package safety.

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Cleaning and sanitation solutions from Ecolab

Hand washing and sanitizing can significantly

reduce the threat of the spread of contaminants

from workers’ hands to the foods and

beverages they produce.

Quality Control & Food Quality Control & Food SafetySafetyQuality Control & Food Quality Control & Food SafetySafety

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Actions from Chinese GovernmentActions from Chinese GovernmentActions from Chinese GovernmentActions from Chinese Government

Established Food Safety Committee to guide food safety inspection. There are three organizations that reports to Food Safety Committee, which are Food Safety Technology Committee, Food Safety Risk Evaluation Committee and Food Safety Standard Committee.

Legislated “Food Safety Law”, this brand new “Food Safety Law” will be implemented from 1st of June, 2009.

Established Food Safety Risk Evaluation System, it makes the evaluation for food safety more scientific and accurate.

Unified the National Standard of Foods by Ministry of Health.

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Thank you for your time !

Thank you for your time !

china haishegng juice holdings co.,ltd

Documents

mt haisheng volume

haisheng share

haisheng lab

haisheng plants

sourcechina customs

package safety

china sourcechina customs

china ajc export calendar