china inbound tourism challenges and opportunities · demanded more tips “our group was too as...
TRANSCRIPT
![Page 1: China Inbound Tourism Challenges and Opportunities · demanded more tips “Our group was too as compensation” big for us to hear the guide outdoors” “(Traveling in) China sucks](https://reader034.vdocument.in/reader034/viewer/2022050717/5e158600157b7e40513b426a/html5/thumbnails/1.jpg)
2 0 1 5 0 2 0 3
China Inbound Tour ismChal lenges and Opportun i t ies
J a m e s Ta nC h i e f O p e r a t i n g O f f i c e r
![Page 2: China Inbound Tourism Challenges and Opportunities · demanded more tips “Our group was too as compensation” big for us to hear the guide outdoors” “(Traveling in) China sucks](https://reader034.vdocument.in/reader034/viewer/2022050717/5e158600157b7e40513b426a/html5/thumbnails/2.jpg)
Wo r ld ’ s La r g e s t Tr a v e l Re s ea r ch a n d Bo o k i ngP l a t f o rm f o r C h i n a
![Page 3: China Inbound Tourism Challenges and Opportunities · demanded more tips “Our group was too as compensation” big for us to hear the guide outdoors” “(Traveling in) China sucks](https://reader034.vdocument.in/reader034/viewer/2022050717/5e158600157b7e40513b426a/html5/thumbnails/3.jpg)
“ I n a r e d o c e a n o f C t r i p , Ly a n d Tu n i u , J e t b a y h a s c h o s e n t o
f o c u s e d o n t h e “ p a t h l e s s t r a v e l e d ” – p r o m o t e a l r e a d y s e c u r e d l o c a l
s e r v i c e s t o f o r e i g n v i s i t o r s ”
3 J E T B A Y
![Page 4: China Inbound Tourism Challenges and Opportunities · demanded more tips “Our group was too as compensation” big for us to hear the guide outdoors” “(Traveling in) China sucks](https://reader034.vdocument.in/reader034/viewer/2022050717/5e158600157b7e40513b426a/html5/thumbnails/4.jpg)
4
Footpr in t
M a r k e t i n g , O p e r a t i o n s , E n g i n e e r i n g
J E T B A Y
![Page 5: China Inbound Tourism Challenges and Opportunities · demanded more tips “Our group was too as compensation” big for us to hear the guide outdoors” “(Traveling in) China sucks](https://reader034.vdocument.in/reader034/viewer/2022050717/5e158600157b7e40513b426a/html5/thumbnails/5.jpg)
Market s i ze
5
128millionvisitors
2 0 1 4
J E T B A Y
![Page 6: China Inbound Tourism Challenges and Opportunities · demanded more tips “Our group was too as compensation” big for us to hear the guide outdoors” “(Traveling in) China sucks](https://reader034.vdocument.in/reader034/viewer/2022050717/5e158600157b7e40513b426a/html5/thumbnails/6.jpg)
Target oppor tun i ty
6
55million
overnighters2 0 1 4
$48billionspend
J E T B A Y
![Page 7: China Inbound Tourism Challenges and Opportunities · demanded more tips “Our group was too as compensation” big for us to hear the guide outdoors” “(Traveling in) China sucks](https://reader034.vdocument.in/reader034/viewer/2022050717/5e158600157b7e40513b426a/html5/thumbnails/7.jpg)
7 J E T B A Y
![Page 8: China Inbound Tourism Challenges and Opportunities · demanded more tips “Our group was too as compensation” big for us to hear the guide outdoors” “(Traveling in) China sucks](https://reader034.vdocument.in/reader034/viewer/2022050717/5e158600157b7e40513b426a/html5/thumbnails/8.jpg)
Top 20 popu la r c i t i e s
8 2 0 1 4 J E T B A Y
H o n g K o n g S A RS h a n g h a i
B e i j i n gM a c a u S A R
G u a n g z h o u , G u a n g d o n g
S h e n z h e n , G u a n g d o n gS a n y a , H a i n a nX i ’ a n , S h a a n x i
H a n g z h o u , Z h e j i a n gC h e n g d u , S i c h u a n
Q i n g d a o , S h a n d o n gD a l i a n , L i a o n i n gX i a m e n , F u j i a n
Z h u h a i , G u a n g d o n gN a n j i n g , J i a n g s u
G u i l i n , G u a n g x iS u z h o u , J i a n g s u
C h o n g q i n gT i a n j i n
H a i k o u , H a i n a n
![Page 9: China Inbound Tourism Challenges and Opportunities · demanded more tips “Our group was too as compensation” big for us to hear the guide outdoors” “(Traveling in) China sucks](https://reader034.vdocument.in/reader034/viewer/2022050717/5e158600157b7e40513b426a/html5/thumbnails/9.jpg)
9
Prob lem
“ Tr a v e l 1 . 0 ”U g l y, c l u t t e r e d
L e g a c y o f c o n f u s i n g c h o i c e sB r o k e n t o a c c e p t a b l e E n g l i s h
J E T B A Y
![Page 10: China Inbound Tourism Challenges and Opportunities · demanded more tips “Our group was too as compensation” big for us to hear the guide outdoors” “(Traveling in) China sucks](https://reader034.vdocument.in/reader034/viewer/2022050717/5e158600157b7e40513b426a/html5/thumbnails/10.jpg)
10
Prob lem
“ Tr a v e l 2 . 0 ”E x p e n s i v e
I n a c t i v e r e v i e w e r sL i m i t e d s e r v i c e sN o c o n v e r s i o n
J E T B A Y
![Page 11: China Inbound Tourism Challenges and Opportunities · demanded more tips “Our group was too as compensation” big for us to hear the guide outdoors” “(Traveling in) China sucks](https://reader034.vdocument.in/reader034/viewer/2022050717/5e158600157b7e40513b426a/html5/thumbnails/11.jpg)
11
Upon ar r i va l , tours a re “ same o ld , same o ld”
J E T B A Y
C r o w d e d r o u t e sF o r c e d s h o p p i n g
Po o r s p o k e n E n g l i s h
![Page 12: China Inbound Tourism Challenges and Opportunities · demanded more tips “Our group was too as compensation” big for us to hear the guide outdoors” “(Traveling in) China sucks](https://reader034.vdocument.in/reader034/viewer/2022050717/5e158600157b7e40513b426a/html5/thumbnails/12.jpg)
12
But many c i t i e s ye t to be exp lored
J E T B A Y
L o w d i s c o v e r a b i l i t y o n t r a v e l s i t e sG o o d i n f r a s t r u c t u r eE d u c a t e d p o p u l a t i o n
![Page 13: China Inbound Tourism Challenges and Opportunities · demanded more tips “Our group was too as compensation” big for us to hear the guide outdoors” “(Traveling in) China sucks](https://reader034.vdocument.in/reader034/viewer/2022050717/5e158600157b7e40513b426a/html5/thumbnails/13.jpg)
13
Many cha l lenges
J E T B A Y
E n v i r o n m e n t , f o o d s a f e t y, q u a l i t y a s s u r a n c e ,s e r v i c e g u a r a n t e e , e a s e o f l a n g u a g e ,
p a y m e n t c h a n n e l s , i n n o v a t i o n o f r o u t e s ,d e s t i n a t i o n c r e a t i v i t y, i n t e r n a t i o n a l p a r t n e r s h i p s , …
![Page 14: China Inbound Tourism Challenges and Opportunities · demanded more tips “Our group was too as compensation” big for us to hear the guide outdoors” “(Traveling in) China sucks](https://reader034.vdocument.in/reader034/viewer/2022050717/5e158600157b7e40513b426a/html5/thumbnails/14.jpg)
What t rave lers say
14
“ T h e g u i d e b r o u g h t u s t o t h i s r e s t a u r a n t w i t h m e d i o c r e f o o d ”
“ W h e n w e d i d n ’ t w a n t t o s h o p ( a t t h e i r d e s i g n a t e d s h o p s ) , t h e y d e m a n d e d m o r e t i p s a s c o m p e n s a t i o n”“O u r g r o u p w a s t o o
b i g f o r u s t o h e a r t h e g u i d e o u t d o o r s ”
“ ( Tr a v e l i n g i n ) C h i n a s u c k s b u t i t c o u l d h a v e b e e n b e t t e r ”
“ Wa n t e d t o , b u t d i d n ’ t k n o w w h e r e a n d h o w t o b u y a d a t a p l a n”
J E T B A Y
![Page 15: China Inbound Tourism Challenges and Opportunities · demanded more tips “Our group was too as compensation” big for us to hear the guide outdoors” “(Traveling in) China sucks](https://reader034.vdocument.in/reader034/viewer/2022050717/5e158600157b7e40513b426a/html5/thumbnails/15.jpg)
2 6 m i l l i o n v i s i t o r s
15 J E T B A Y
13
11
17
20
22
26
24
22
2627 27
26 26
0
5
10
15
20
25
30
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
NUMBER OF FOREIGNERS VISITING CHINA2002 - 2014 (MILLIONS)
![Page 16: China Inbound Tourism Challenges and Opportunities · demanded more tips “Our group was too as compensation” big for us to hear the guide outdoors” “(Traveling in) China sucks](https://reader034.vdocument.in/reader034/viewer/2022050717/5e158600157b7e40513b426a/html5/thumbnails/16.jpg)
16
U S D 4 8 b i l l i o n s p e n d
J E T B A Y
705670
746 756813
965 9741,014 1,023
1,0571,110
1,216 1,212
00
200
400
600
800
1000
1200
1400
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
AVERAGE EXPENDITURE PER PERSON2002 – 2014 (USD)
![Page 17: China Inbound Tourism Challenges and Opportunities · demanded more tips “Our group was too as compensation” big for us to hear the guide outdoors” “(Traveling in) China sucks](https://reader034.vdocument.in/reader034/viewer/2022050717/5e158600157b7e40513b426a/html5/thumbnails/17.jpg)
17
17 key or i g ina t ion count r ies
- 2 4 6 8 10 12 14
South Korea
Japan
Russia
USA
Malaysia
Vietnam
Singapore
Mongolia
The Philippines
Australia
Canada
Germany
Thailand
India
United Kingdom
Indonesia
France
Millions of Travelers
2011 2012 2013J E T B A Y
![Page 18: China Inbound Tourism Challenges and Opportunities · demanded more tips “Our group was too as compensation” big for us to hear the guide outdoors” “(Traveling in) China sucks](https://reader034.vdocument.in/reader034/viewer/2022050717/5e158600157b7e40513b426a/html5/thumbnails/18.jpg)
18
Government ou t reach
S a n F r a n c i s c o , C A
J E T B A Y
H a w a i i
S p o n s o r E v e n t L o c a t i o n
O n t a r i o , C a n a d a
![Page 19: China Inbound Tourism Challenges and Opportunities · demanded more tips “Our group was too as compensation” big for us to hear the guide outdoors” “(Traveling in) China sucks](https://reader034.vdocument.in/reader034/viewer/2022050717/5e158600157b7e40513b426a/html5/thumbnails/19.jpg)
19 J E T B A Y
Trave l agenc ies , par tners
![Page 20: China Inbound Tourism Challenges and Opportunities · demanded more tips “Our group was too as compensation” big for us to hear the guide outdoors” “(Traveling in) China sucks](https://reader034.vdocument.in/reader034/viewer/2022050717/5e158600157b7e40513b426a/html5/thumbnails/20.jpg)
20 J E T B A Y
3 key t akeaways
1L a r g e v i s i t o r n u m b e r s & s p e n d i n g p o w e r
2R e l a t i v e l y u n t a p p e d b l u e o c e a n
3C h a l l e n g e s b u t a d d r e s s e s a r e a l n e e d
![Page 21: China Inbound Tourism Challenges and Opportunities · demanded more tips “Our group was too as compensation” big for us to hear the guide outdoors” “(Traveling in) China sucks](https://reader034.vdocument.in/reader034/viewer/2022050717/5e158600157b7e40513b426a/html5/thumbnails/21.jpg)
J E T B A Y
Wo r l d ’ s L a r g e s t Tr a v e l R e s e a r c h a n d B o o k i n g P l a t f o r m f o r C h i n a
j a m e s @ j e t b a y. c o mw w w. j e t b a y. c o m
21 J E T B A Y