china mobile internet statistics 2015

Copyright © 2015 All rights reserved CIW

China Mobile Internet Insights 2015

China Internet Watch.com

CIW


CIW

China Internet Watch

33.40%

14.20%

11.20%

7.40% 6.50% 5.70%

3.70% 3.00% 2.90%

12.00%

iPhone Samsung Xiaomi Huawei Oppo Vivo Lenovo Meizu Coolpad Other

China Smartphones Market in H1 2015

Source: TrustData, Aug 2015


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33.4%

11.9% 11.7% 8.9%

6.9% 6.3%

3.4% 3.3% 2.7%

11.5%

iPhone Xiaomi Samsung Huawei Oppo Vivo Lenovo Meizu Coolpad Other

China Smartphones Market in Q1 - Q3 2015

Source: TrustData, Nov 2015


CIW


17.80% 16.60%

13.90% 13.40%

9.70% 9.20%

Xiaomi Huawei Oppo Samsung Vivo Lenovo

China Major Android Smartphone Vendors by Shipment in H1 2015



CIW

China Internet Watch Source: TrustData, Aug 2015

China Mobile, 63.20% China Telecom,

9.90%

China Unicom, 16.20%

Other, 10.70%

China Mobile Internet Operators Market in H1 2015


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China Mobile, 62.1% China Telecom,

10.5%

China Unicom, 15.2%

Other, 12.2%

China Mobile Internet Operators Market in Q1 – Q3 2015



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Wi-Fi, 53.7%

2G, 15.9%

3G, 14.2%

4G, 16.2%

China Mobile Internet Users by Type of Telecommunication Network in Q1 – Q3 2015



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Wi-Fi, 52.00%

2G, 20.10%

3G, 15.30%

4G, 12.40%

China Mobile Internet Users by Type of Telecommunication Network in H1 2015


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25.50%

36.70%

25.50%

9.50%

2.90%

1-5 6-10 11-15 16-20 >20

China Mobile Internet Users by Usage Frequency in H1 2015


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26.4%

32.1%

25.2%

11.7%

4.7%

1-5 6-10 11-15 16-20 >20

China Mobile Internet Users by Usage Frequency in Q1 – Q3 2015



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79.20% 76.60%

34.50% 27.30%

23.40% 22.10% 22.10%

20.60% 20.20% 18.50%

18.40% 18.40%

17.70% 17.40%

16.70% 16.00%

15.90% 15.50% 13.00%

11.90%

China Top 20 Mobile Apps by Monthly Active Users in H1 2015



CIW


83.1% 80.1%

34.2%

26.2% 25.9% 24.3% 22.2% 21.7% 21.6% 21.6% 21.4% 20.5% 19.7% 17.3% 15.7%

13.9% 13.5% 11.6% 11.5% 11.4%

China Top 20 Mobile Apps by Monthly Active Users in Q1 – Q3 2015



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11.50% 11.50% 11.50% 10.70% 10.60%

10.10%

8.80% 8.50% 7.50% 7.40%

Meituan Baidu Map Meitu Gifshow Kaixin Xiaoxiaole

Momo Baidu Mobile

Assistant

Meiyan Sohu Video Huanle Doudizhu

China Mobile Apps by Monthly Active Users in H1 2015 Following Top 20



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9.7% 9.6% 9.2%

8.8% 8.1% 7.9% 7.8% 7.5% 7.5% 7.2%

Baidu Map Gifshow Meitu 360 Mobile Guard

Meiyan Momo Kaixin Xiaoxiaole

Tencent Video

Baidu Mobile

Assistant

WeChat Dash

China Mobile Apps by Monthly Active Users in Q1 – Q3 2015 Following Top 20



CIW


15.80%

11.60%

2.70% 2.50% 2.30% 2.30% 1.70% 1.50% 1.30% 1.30%

0.80% 0.60% 0.40% 0.40% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%

China Top 20 Mobile Apps by Total Usage in H1 2015



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16.9%

10.2%

3.1% 2.9% 2.6% 2.0% 1.8% 1.7% 1.6% 1.4% 1.3% 0.9% 0.7% 0.7% 0.7% 0.6% 0.6% 0.6% 0.6% 0.5%

China Top 20 Mobile Apps by Total Usage in Q1 – Q3 2015



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1.90%

3.40%

5.80%

10.10%

17.70%

76.60%

79.20%

Wangxin

YY

Baidu Tieba

Momo

Qzone

Wechat

QQ

Monthly Active Users

China Major Mobile Apps for Social Communication in H1 2015

0.06%

0.17%

0.35%

0.43%

0.62%

11.90%

15.03%

QQ Soft View

YY

Baidu Tieba

Qzone

Momo

QQ

Wechat

Total Usage



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1.3%

3.4%

6.4%

7.9%

15.7%

80.1%

83.1%

Wangxin

YY

Baidu Post Bar

Momo

Qzone

QQ

Wechat


China Major Mobile Apps for Social Communication in Q1 – Q3 2015

0.05%

0.21%

0.32%

0.36%

0.45%

10.20%

16.90%

QQ Soft View

YY

Qzone

Baidu Post Bar

Momo

QQ

Wechat

Total Usage



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57.0

45.9

WeChat QQ

Daily Average Usage (Minutes) of WeChat and QQ in H1 2015



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4.10%

4.50%

5.30%

5.30%

5.30%

5.80%

7.50%

17.40%

18.50%

20.20%

Letv

Tudou

PPTV

Xiaomi Video

Hunan TV

Storm Player

Sohu Video

iQIYI

Youku

Tencent Video


China Major Video Player Apps in H1 2015

0.30%

0.40%

0.40%

0.50%

0.50%

0.70%

0.80%

2.30%

2.30%

2.50%

Hunan TV

Tudou

iQIYI PPS

Storm Player

360 Video

Sohu Video

PPTV

Youku

iQIYI

Tencent Video

Total Usage



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4.00%

4.10%

4.50%

4.90%

5.00%

6.90%

7.80%

18.00%

22.50%

22.50%

Tudou

Letv

Xiaomi Video

PPTV

Storm Player

Hunantv

Sohu Video

Youku

Tencent Video

iQIYI


China Major Video Player Apps in Q1 – Q3 2015

0.31%

0.34%

0.36%

0.41%

0.62%

0.71%

0.74%

2.05%

2.65%

2.86%

360 Video

iQIYI PPS

Tudou

Storm Player

Sohu Video

Hunantv

PPTV

Youku

Tencent Video

iQIYI

Total Usage



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0.60% 0.70%

0.80%

0.90%

1.10%

1.20%

2.90%

3.00%

3.10%

3.40%

4.80%

6.20%

17.80% 25.50%

Xiami Music

Coolpad Music

Meizu Music

Yunyinyue

DuoMi Music

Baidu Music

Lingshengduodu

Miui Music

BBK Music

Oppo Music

TTpod

Kuwo Music

QQ Music

Kugou Music


China Major Music Player Apps in H1 2015

0.004%

0.004%

0.014%

0.015%

0.017%

0.021%

0.023%

0.024%

0.026%

0.029%

0.118%

0.159%

0.442%

0.758%

Meizu Music

Coolpad Music

Xiami Music

Lingshengduoduo

Miui Music

BBK Music

Oppo Music

Yunyinyue

Baidu Music

DuoMi Music

TTpod

Kuwo Music

QQ Music

Kugou Music

Total Usage



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18.3%

14.4%

4.6% 3.0% 2.8% 2.8% 2.6% 2.6% 2.3%

1.0% 1.0% 0.9% 0.7% 0.7% 0.6%

China Major Music Player Apps in Q1 – Q3 2015



CIW


0.01%

0.01%

0.01%

0.01%

0.03%

0.07%

0.08%

0.14%

0.51%

0.57%

Sina Sports

Baidu News

ZAKER

Sina News

Yidianzixun

Phoenix News

Sohu News

Netease News

TouTiao

Tencent News

Total Usage

0.20%

0.30%

0.30%

0.40%

0.80%

0.90%

1.60%

2.00%

4.90%

11.00%

VIVA

Sina News

ZAKER

Sina Sports

Phoenix News

Yidianzixun

Sohu News

Netease News

TouTiao

Tencent News


China Major News Apps in H1 2015



CIW


0.01%

0.01%

0.01%

0.01%

0.05%

0.09%

0.10%

0.16%

0.65%

0.69%

VIVA

Sina Sports

Sina News

ZAKER

Yidianzixun

Phoenix News

Sohu News

Netease News

Tencent News

TouTiao

Total Usage

0.20%

0.30%

0.30%

0.90%

1.10%

1.00%

1.80%

2.20%

6.10%

13.00%

Sina Sports

Sina News

ZAKER

Filpboard

Yidianzixun

Phoenix News

Sohu News

Netease News

TouTiao

Tencent News


China Major News Apps in Q1 – Q3 2015



CIW


40.5

20.7

TouTiao Tencent News

Daily Average Usage of TouTiao and Tencent News Apps in H1 2015 (Minutes)



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2.25%

1.54%

0.64% 0.58%

0.26% 0.25% 0.14% 0.09%

0.08% 0.08%

0.07% 0.06%

0.06% 0.05%

0.05% 0.04%

0.04% 0.03%

0.03% 0.03%

China Top 20 Online Travel Apps by Monthly Active Users in H1 2015



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2.02% 1.94%

1.02%

0.56% 0.40%

0.31% 0.19%

0.15% 0.14%

0.12% 0.09%

0.08% 0.07%

0.06% 0.06%

0.05% 0.05%

0.05% 0.04%

0.03%

China Major Online Travel Apps by Monthly Active Users in Q1 – Q3 2015



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0.03% 0.03% 0.04% 0.06% 0.07%

0.14% 0.14%

0.16% 0.16% 0.17%

0.29% 0.61%

0.73% 0.77%

1.03% 1.13%

1.43% 2.32%

Guangxi Rural Credit Cooperative

Bank of Jiangsu

Hua Xia Bank of China

Fujian Rural Credit Cooperative

China Citic Bank

China Everbright Bank

Shanghai Pudong Dev Bank

Ping An Bank

Guangdong Dev Bank

Induristial Bank

China Minsheng Bank

Bank of Communcation

Savings Bank

Bank of China

Agricultural Bank of China

China Commercial Bank

China Industrial & Commercial Bank

China Construction Bank

China Top 20 Online Banking Apps by Monthly Active Users in H1 2015



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0.04% 0.04% 0.04% 0.04% 0.07%

0.14% 0.14%

0.15% 0.17% 0.18% 0.19%

0.30% 0.61%

0.77% 0.85%

1.09% 1.24%

1.54% 2.53%

Bank of Jiangsu Hua Xia Bank of China

Guangxi Rural Credit Cooperative Anhui Rural Credit Cooperative Fujian Rural Credit Cooperative

Induristial Bank China Everbright Bank

China Citic Bank Guangdong Dev Bank

Ping An Bank Shanghai Pudong Dev Bank

China Minsheng Bank Bank of Communcation

Savings Bank Bank of China

Agricultural Bank of China China Commercial Bank

China Indusrty & Commercial Bank China Construction Bank

China Top 20 Online Banking Apps by Monthly Active Users in Q1 – Q3 2015



CIW


Female, 53.40%

Male, 46.60%

China Mobile Shopping Market by Monthly Average Users in H1 2015



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34.47%

4.99% 3.44% 3.16% 2.99% 1.77% 1.72% 1.32% 1.23% 0.80% 0.69% 0.67% 0.66% 0.62% 0.61% 0.61% 0.58% 0.56% 0.53%

China Top 20 Mobile Shopping Apps by Monthly Active Users in H1 2015



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34.47%

4.99% 3.44% 3.16% 2.99% 1.77% 1.72% 1.32% 1.23% 0.80% 0.69% 0.67% 0.66% 0.62% 0.61% 0.61% 0.58% 0.56% 0.53% 0.0%

China Top 20 Mobile Shopping Apps by Monthly Active Users in Q1 – Q3 2015



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25.60%

39.70%

13.90% 13.30%

7.50%

29.30%

45.00%

15.20%

8.40%

2.10%

0 1-5 6-10 11-20 21-30

Retention Ratio of Taobao and JD Users by Monthly Usage Frequency in H1 2015

Taobao JD

* Retention ratio refers to the usage frequency that new users use in the following month after the download of apps .



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27.30%

43.20%

12.40% 10.90%

6.10%

27.90%

46.80%

13.90%

8.40%

3.00%

0 1-5 6-10 11-20 21-30

Retention Ratio of Taobao and JD Users by Monthly Usage Frequency in Q1- Q3 2015

Taobao JD

* Retention ratio refers to the usage frequency that new users use in the following month after the download of apps .



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0.29%

0.10%

0.07% 0.06%

0.02%

Beibei Mom Circle Lamabang Miyabaobei Mengbao

China Major Mother Care Apps in H1 2015



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0.19%

0.04% 0.03% 0.03% 0.03%

0.02% 0.02% 0.02% 0.02% 0.01% 0.01%

China Major Cross-border Online Shopping Apps in H1 2015



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0.17%

0.13%

0.07%

0.03% 0.03% 0.03% 0.02% 0.02%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

China Major Cross-border Online Shopping Apps in Q1 – Q3 2015



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7.90%

5.80%

4.98% 4.42% 4.19%

3.79% 3.52% 3.17%

2.60% 2.55% 2.43% 2.06% 1.92% 1.81% 1.73% 1.52% 1.43% 1.41% 1.33%

China Major Cross-border Online Shopping Cities by Monthly Active Users in Q1 - Q3 2015



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0.10%

0.20%

0.20%

1.60%

2.90%

9.70%

Tuan800

Lashou

55tuan

Nuomi

Dianping

Meituan


China Major Group-buying Apps in H1 2015

0.0002%

0.0006%

0.0008%

0.0115%

0.0233%

0.0969%

Tuan800

55tuan

Lashou

Nuomi

Dianping

Meituan

Total Usage



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11.37%

3.59%

2.51%

0.97% 0.55% 0.42% 0.24% 0.17% 0.15% 0.12%

Meituan Dianping Nuomi Zhe800 Juanpi Mizhe Juhuasuan KFC Lashou Wowotuan

China Major Group-buying Apps by Monthly Active Users in Q1- Q3 2015



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1.22% 1.16%

0.34%

0.08% 0.03%

Meituan Ele Baiduwaimai Taodiandian Daojiameishihui

China Major Food Delivery Apps in H1 2015



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1.75%

1.40%

0.77%

0.08% 0.04%

Ele Meituan Baidu Waimai Taodiandian Daojiameishihui

China Major Food Delivery Apps by Monthly Active Users in Q1 - Q3 2015



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8.50%

6.80% 6.10%

5.10% 4.40%

3.90% 3.70% 3.40% 3.20% 3.10% 3.10% 2.90%

1.80% 1.60%

China Food Delivery Apps Cities by Monthly Active Users in H1 2015



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36.00%

26.00%

50.00%

42.00%

63.00%

41.00%

17.00%

5.00% 7.00% 4.00% 3.00% 1.00%

Beijing Shanghai Nanjing

China Food Delivery Apps Cities in H1 2015 by Daily Active Users

Meituan Ele Baiduwaimai Daojiameishihui



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71.60%

30.50%

20.20% 12.90% 12.10% 9.53% 6.44%

100.00%

38.70%

24.80% 16.40% 15.20% 11.69% 10.03%

Didi Meituan Ele Dida JD Dianping Jumei

Third-party Apps Usage of WeChat Payment in H1 2015

By the number of WeChat payment users By the number of WeChat payent usage



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