china mobile trends
DESCRIPTION
China mobile trends for 2012, explore our collection of stats and facts and check out 4 outstanding examples of mobile trends around the world.TRANSCRIPT
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CHINA
Mobile Trends
let me just walk you through a few stats…
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Apple is predicted to sell
40 million iPhones
in China by 2013
SOURCE: Morgan Stanley
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by the end of 2011 China counted
127 million 3G users
SOURCE: Penn-Olson
SOURCE: Penn-Olson
that’s a
200% increase JUST last year
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4G
is predicted to arrive with China Mobile at the end of 2012
SOURCE: Morgan Stanley
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66% of Chinese users
access the Internet through MOBILE devices
SOURCE: China Internet Watch
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by 2015 more users will access the Internet
wirelessly
via a mobile device than from a wired Ethernet connection
SOURCE: PC Magazine
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m-commerce sales are set to grow
5 times bigger over the next 5 years
SOURCE: Forrester
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what are
YOU gonna do about it?
of the TOP
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Brands in the World…
70% have a mobile APP
66% have a mobile optimized site
52% have both
16% have neither SOURCE: L2 Prestige Report
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Here’s the
best ones SOURCE: L2 Prestige Report
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BEAUTY
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SEPHORA
focus
the Mobile Site
Product videos organized by content type
and filterable by brand
SOURCE: L2 Prestige Report
the Mobile Site
Product videos organized by content type
and filterable by brand
Section for mobile exclusive offers
SOURCE: L2 Prestige Report
the Mobile Site
Shopping list creator
Product videos organized by content type
and filterable by brand
Section for mobile exclusive offers
SOURCE: L2 Prestige Report
the Mobile Site
Shopping list creator
Order history/tracking
Product videos organized by content type
and filterable by brand
Section for mobile exclusive offers
SOURCE: L2 Prestige Report
the Mobile Site
GPS-based store locator
Shopping list creator
Order history/tracking
Product videos organized by content type
and filterable by brand
Section for mobile exclusive offers
SOURCE: L2 Prestige Report
the APP
“Try It On” tool
allows the user to adjust skin tone and nail polish color on a virtual hand
SOURCE: L2 Prestige Report
the APP
“Try It On” tool
allows the user to adjust skin tone and nail polish color on a virtual hand
ENHANCED
SHOPPING EXPERIENCE
SOURCE: L2 Prestige Report
the APP
QR Code
scanning functionality for in-store shopping
SOURCE: L2 Prestige Report
the APP
QR Code
scanning functionality for in-store shopping
AUGMENTED REALITY
SOURCE: L2 Prestige Report
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YVES SAINT-LAURENT
innovation
the APP
experiment with make-up on a virtual
model or an imported photo
SOURCE: L2 Prestige Report
the APP
experiment with make-up on a virtual
model or an imported photo
VIRTUAL MIRROR
SOURCE: L2 Prestige Report
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HOSPITALITY
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IHG
presence
the APP
produces 7 additional apps for
iOS, e.g. Concierge Insider Guides
MULTIPLE APPS
SOURCE: L2 Prestige Report
the APP
produces 7 additional apps for
iOS, e.g. Concierge Insider Guides
MULTIPLE APPS INTERACTING
SOURCE: L2 Prestige Report
Revenues from mobile booking in 2011 expected to exceed its previous forecast of
$130 million
SOURCE: L2 Prestige Report
WESTIN
gamification
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the APP Home screen covered with virtual bad weather to match local conditions (e.g, rain or snow). User encouraged to “Wipe Away Your Weather” to reveal appealing Westin
getaways.
SOURCE: L2 Prestige Report
the APP
MAKE THEM PLAY
SOURCE: L2 Prestige Report
Home screen covered with virtual bad weather to match local conditions (e.g, rain or snow). User encouraged to “Wipe Away Your Weather” to reveal appealing Westin
getaways.
just to
sum up
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FOCUS
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FOCUS
INNOVATION
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FOCUS
INNOVATION
PRESENCE
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FOCUS
INNOVATION
PRESENCE
GAMIFICATION
just a few of the skills you can apply to create a
STRONG mobile presence for your brand
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but if there’s
that I want you to take away from this presentation…
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please make sure it’s this
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FORGET LANDLINE
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THINK
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MOBILE
‘cause it ain’t going nowhere…
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Thank You
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