china - south african youth travel confederation - …...sa travel packages / itineraries in china...

ChinaChina Mainland

by Bradley Brouwer

President: Asia Pacific

Welcome to the SA Tourism China Trade Session

China Travel Market Insight

Chinese Arrivals to South Africa

2007 - 2016 Arrivals

47,37840,320 45,326

68,309

84,883

132,334

151,847

83,02484,878

78,969

Jan--Aug

2016

Year

Arr

ivals

Chinese Market Insights

Market Trends

China has become the 4th largest overseas market and one of the five core strategic markets for South Africa. The country also holds huge luxury market potential.

The prominence of mobile internet is fast increasing in China. Mobile travel sales accounted for 40% of the business of the most important OTAs, e.g. Ctrip and eLong.

SAA operate a daily flight from Hong Kong to Johannesburg. Air China launched a non-stop flight 3 times a week between Beijing and Johannesburg via a code share with SAA and have received great feedback and bookings from Chinese consumers despite there being challenges with load factors on the route out of O R Tambo.

The launch of additional visa centers in the provinces of Jinan, Xi'an, Shenyang, Hangzhou & Wuhan will certainly assist with increasing outbound numbers

The MICE market in China is fast developing. There’s an opportunities to leverage global business tourism toolkits to stimulate the Chinese incentive market.

About the Chinese Travel Market

The Chinese travel market is a high-potential growth market

In 2015 the Chinese outbound tourism market amounted to 117 millionoutbound passengers

In terms of outbound tourism destinations, China’s outbound tourism figureslast year are still considered as proximity-based, with Hong Kong, Macao andTaiwan accounting for more than 70% of the tourists

More flexible visa policies introduced by many foreign countries have also ledto a more favorable environment for the Chinese outbound tourism market.

Chinese outbound tourism spending in 2015 amounted to $104.5 billion, anincrease of 16.6%, with a per capita consumption of $ 893

Top of mind thoughts about South Africa relate to Diamonds, S + S, wild lifeand natural landscapes.

About the Chinese Travel Market

China is also a huge market for luxury travel, with high potential

There are approximately 7,500 Chinese billionaires (in CNY with 1 CNY equating to R 1.32 or US$ 0.16)

There are approximately 63, 500 Chinese with CNY 100 million+ in assets.

There are approximately 2, 700, 000 Chinese with CNY 6 million+ in assets.

Travel is the most preferred leisure activity of 61% of the above mentioned high net worth individuals with their average number of outbound trips per annum being 3.2.

Internet bookings a more popular form of travel arrangement.

The most important factors when choosing a destination were (in order of preference) – brand reputation, location, transportation, service, star rating, view, room size, facilities, catering and price.


Factors influencing the increase in the Chinese outbound travel market

The continuous appreciation of the RMB is one of the important reasons for the

fast development of Chinese outbound tourism. More flexible visa policies by

many destinations have also led to a more favorable environment for Chinese

outbound tourism to expand.

The current economic situation is favorable:

Firstly, the steady and continuous increase of Chinese citizens’ disposable income has

greatly driven growth in the outbound market.

Secondly, the interaction of the RMB exchange rate and CPI has also been driving

outbound tourism.

Thirdly, transport networks and diversified digital payment platforms have made

outbound travel more convenient.

The political environment has considerably boosted outbound travel. The

general political stability has provided a strong guarantee for outbound

tourism. Secondly, the implementation of the new "Tourism Law" has provided a

systematic guarantee for the standardization of outbound tourism practices.


About Chinese Tourists

The structure of Chinese outbound tourists has also changed:

64.9% of total Chinese outbound tourists fall into the age group of 25 – 44 and 37.6%of them are aged between 25 – 34; the biggest age group.

Most consumers choose long-haul outbound destinations in summer (July & August)with their families and over public holidays (the Chinese New Year and National DayHoliday)

First-time Chinese outbound tourists took up over 40.4% of the total number oftourists, second-time tourists occupied 26% and third-time amounted to 15.1% (aportion of this group would consider niche market destinations)

55% of outbound tourists will choose a 4-7 day trip while 35.7% of them will buy a 8-14day trip

The Chinese are big spenders, both in terms of itinerary package purchases and alsotheir shopping expenditure (88.1%) in foreign countries

The consumption decision of Chinese outbound tourists is influenced by thefollowing factors. 1) Proportion of personal travel activities has increased; 2)sight-seeing travel and leisure travel are still the main purposes of outboundtours.

The consumption structure of Chinese outbound tourists has also changed: theproportion of high-end consumption groups has risen sharply; transportationand shopping hold a relatively large ratio of the total spend of Chineseoutbound tourists.

China Current Aircraft Capacity – (1) (as of September 2016)

ACTUAL CAPACITY PLANNED CAPACITY

South African Airways

Daily direct flight, Hong Kong - Johannesburg

Unchanged

Air China

Direct flights, Beijing - Johannesburg, 3 times a week

Unchanged

Ethiopian Airlines

Daily flight, Beijing - Johannesburg via Addis Ababa

Daily flight, Shanghai - Johannesburg via Addis Ababa

Unchanged

Etihad Airways

Daily flight, Beijing - Johannesburg via Abu Dhabi

Daily flight, Shanghai - Johannesburg via Abu Dhabi

Unchanged

Emirates

Daily flight, Beijing - Johannesburg via Dubai

Daily flight, Shanghai - Johannesburg via Dubai

Daily flight, Hong Kong - Johannesburg via Dubai

Unchanged

China Current Aircraft Capacity – (2) (as of September 2016)

ACTUAL CAPACITY PLANNED CAPACITY

Kenya Airways

Daily flight, Guangzhou – Johannesburg & Cape Town via

Nairobi

Adding Capet Town from

November 2016

Singapore Airlines

Daily flight, Beijing - Johannesburg via Singapore

Daily flight, Shanghai -Johannesburg via Singapore

Daily flight, Hong Kong - Johannesburg via Singapore

Unchanged

Qatar Airways

Daily flight, Beijing – Johannesburg via Doha

Daily flight, Shanghai – Johannesburg via Doha

Daily flight, Hong Kong – Johannesburg via Doha

Unchanged

Cathay Pacific

Daily flight, Hong Kong - Johannesburg

Unchanged

Lufthansa

Daily flight, Beijing/Shanghai/Hong Kong –Johannesburg via

Frankfurt

Unchanged

South African Tourism

Marketing & PR Activities Overview

South African Tourism Market Strategy

Big Thing (Consumer):

Convince Jet Setters and Worldly Travelers that SA should be the next choice in

“non traditional” destinations by showcasing our icons and authentic culture

and experiences.

Big Thing (Trade):

Partner with key trade to promote South Africa in way that appeals to our

chosen consumers ad helps close the deal

Intensive Marketing and PR Activity in Mainland China

& Hong Kong

• Hold annual Media Roadshows across China to express our appreciation for the media’s consistent support and to provide the media with the latest news and promotional strategy of SA Tourism.

• Cooperate with key Chinese media to promote South Africa as an attractive long-haul destination in the Chinese market

• Arrange regular media FAM tours highlighting new and interesting itineraries and significant events in South Africa.

• Organize interesting marketing campaigns to further enhance the brand awareness of South Africa in China

• Compose seasonal features to deliver the latest tourism scenery and itineraries to Chinese tourists

• Constant sharing of the latest news and events about South Africa on South African Tourism China’s official website, Sina Weibo, WeChat, YouKu and Facebook, YouTube and Twitter (the latter three only in Hong Kong and Macau).

• The mass distribution of South African Tourism’s news & e-newsletters for media in China and South Africa.

Marketing and PR Activity in Mainland China & Hong

Kong

• Hold annual Trade Workshops to provide a platform of communication for trade from

South Africa and China to explore joint co-operational opportunities

• Arrange regular trade FAM tours to deliver new and interesting itineraries and

significant events

• Signed up 5 JMA partners across China in 2016

• Made continual efforts to leverage “SA Specialist” training programs to educate trade

to give credible recommendations of South Africa

• Cooperate with trade media in China

• Attend prominent trade industry events and trade shows like CIBTM and CITM

• Distribution of South African Tourism news & e-newsletters for trade and media in

China and in South Africa.

SA Travel Packages / Itineraries in China

• One of the best sellers - South Africa 10-Day luxury Travel

• Taste authentic Cape wine, relive the Johannesburg gold rush era, enjoy SAA’s excellent service

• Itinerary : Johannesburg, Sun City, Mabula Game Reserve, Pretoria, Union Buildings, Cape Town, Contantia Wine Estate, Table Mountain, Mossel Bay, Oudtshoorn, George and Knysna

• South Africa 8-Day Safari Travel – Discover South Africa’s Big Five

• Itinerary: Johannesburg, Pretoria, Sun City, Kruger National Park, Cape Town, Seal Island, Penguin Beach, Cape of Good Hope and wine estates

• South Africa 10-Day Travel - Enjoy the breath-taking views of the Garden Route

• Itinerary: Johannesburg, Plianesberg National Park, Sun City, Pretoria, Tsitsikamma National Park, Knysna, George Town, Mossel Bay, Cape Town, Table Mountain, Seal Island, Penguin Beach, Cape of Good Hope and wine estates

• South Africa 8-Day Garden Route Travel

• Enjoy the glamour of Cape Town, travel through beautiful Mossel Bay, George and Knysna and finally get to experience exciting surfing in Jeffrey's Bay

What works for the market

SA in China

Consumers:

•Positive bilateral relations generate massive positive coverage about South Africa and

draws interest from Chinese customers

•Sustained positive media reporting via PR sharing exciting, newsworthy experiences with

media in China and SA

•Editorial PR coverage paired with bookable itineraries drives better ROI

•Cooperating with influencers, celebrities and travel ambassadors to raise brand

awareness, trust and create positive WOM in China (e.g. celebrity FAM trips)

•Comprehensive communications networks that integrate traditional, social media and

grand events to holistically promote South Africa in China.

Trade

• To improve SA Tourism’s brand awareness by cooperating with trade and non-trade

partners

• JMA cooperation with key trade partners (5) to promote South Africa via trade education,

AD cooperation and new product launches.

• Attend and organize trade shows including Trade Workshops, CIBTM

• “SA Specialists” training course to persistently educate and influence trade insiders to

sell SA better.

Production Project

• Through the production project, South African Tourism aims to boost interaction onlineand offline and enhance the relations with media, influencers as well as potentialtravellers.

Wild Life Safari

Weibo Activation: Meet The #24hrsofwow_LittleFive#24hrsofwow_Safari

Participants create their own #24hrsofwow_LittleFive combination of small animals and post it @SAT to win an SA safari experience for two and incentives.

Production required: 5 umbrellas

Scenic Outdoors

Instagram Activation:#WOWSouthAfrica

Photographers share their most breath-taking shots of South Africa and post them to Instagram under the #WOWSouthAfrica tag to possibly win rooibos tea and SA-themed gifts.

Production required: 5 business card holders

Cultural Lover

WeChat Activation:#BecomeSAwowambassador

WeChat followers do a WeChat quiz based on SA Expert training material. The first 20 participants to get marks instantly win a gift (value at RMB 200) and incentives.

Production required: 5 luggage tags

Active Adventurer

WeChat Activation: 24 Hours Of SA Challenge#24hrsSAChallenge

3 winners are chosen to take part in a full-on fitness challenge in CT for one week, completing various challenges in the style of The Amazing Race and incentives.

Production required:

5 umbrellas

January February March April May

South African Tourism Activity Summary – January 2016 till now

May 2016

INDABA FAM Trip

January 2016


Media Road Shows

March 2016

Meetings Africa FAM

Trip

June July August September October November

South African Tourism Activity Summary – January 2016 till now

Jun/Jul 2016


Trade Workshop

September 2016

CIBTM

September 2016 SADC Event

September-December 2016

Metro LED

September 2016 SA Week

November 2016

CITM

October 2016 Onwards SA

WOW Campaign

June—September 2016

In Depth Travel in South Africa Campaign

2016/2017 Projects and Events

November 2016

CITM 2016

November 11-13 in Shanghai

February 2017

Meeting in South

Africa

South Africa

January 2017

Media Roadshow

Beijing, Shanghai

Hong Kong

May 2017

Indaba 2017

South Africa

June 2017


2017 Trade Workshops

China

South Africa Tourism Activity – Media Roadshows 2016

From June 27 to July 1, 2016, South African Tourism

organized a 4-city tourism trade workshop series,

“The Ultimate Experience" in Beijing, Xi’an,

Guangzhou and Hangzhou. It provided a platform to

ensure that South African tourism information is

updated in the Chinese market and to exchange

valuable information and ideas between the South

African tourism industry partners and the Chinese

trade representatives.

There were more than 48 South African trade

companies that participated in the event, including

SA provincial Tourism Bureaus, airlines, ground

operators, hotels and other tourism-related industries

and service providers.

CIBTM Event Overview

IBTM China, China's leading meetings, incentives and

business travel exhibition, took place from 7 – 8

September 2016 in the China National Convention Centre

(CNCC), Beijing, China.

IBTM China attracts over 5,000 industry professionals

from all over the world to Beijing every year. The unique

Hosted Buyer Program and range of exhibitors brought

global business under one roof for a very busy two days.

The types of business sectors found at IBTM China

included hotels, destinations, convention bureaus, venues,

event management, business travel, technology and event

service providers. By attending IBTM China, participants

efficiently and effectively gain an immediate competitive

advantage for their business and keep abreast with the

latest developments in the MICE industry.

The South Africa National Convention Bureau (SANCB)

managed a South African Pavilion where business event

companies and the Convention Bureau were co-exhibiting.

SANCB benefited from this opportunity to meet a wide

range of international and regional buyers with the

authority to send real business in South Africa. The event

has a successful and trusted history behind it.

Client : South African Tourism

Date : 2016 September 8

Publication : www.aiweibang.com

Section : 新闻Country : China

Circulation : 810,000

Approximation of Advertising Evaluation : 4,098

The National Convention Bureau of South Africa attended the Incentives, Business, Travel and Meeting (IBTM) 2016 conference held in

Beijing from September 7 to 8, to demonstrate the unique charm of South Arica as a top-rated MICE destination. 14 representatives from

South African Tourism attended the 2-day event and showcased the Rainbow Nation's latest MICE facilities and products. “The National

Convention Bureau of South Africa is one of the most prestigious exhibitors at the event, during which we show the glamour of our country as

a top-ranked destination,” said Mr. Bradley Brouwer, President: Asia Pacific, for South African Tourism. “South Africa hosted nearly 140

international conferences and received around 8,000 representatives in 2015,” Tshepo Maseko, Sales & Marketing Coordinator for the

National Convention Bureau of South Africa, said “In China – an increasingly important market, we have a built a dedicated team that

provides services for customers. Meanwhile, we have complete, greater team support in South Africa,” Mr. Bradley Brouwer added; “South

Africa boasts over 1,700 conference venues, including international conference centers equipped with state-of-art facilities, which will as

always deliver wonderful, better-than-expected MICE experiences to discerning tourists.” The Sun City, the Thaba Phuti Safari Lodge, the

Meropa Casino and Entertainment World, the Johannesburg Expo Centre, the Sandton Convention Centre and the Spier Wine Estate are

highly recommended.

CIBTM Coverage Highlights

SADC Tourism Event

19 September 2016

15 Southern African member

states

32 Media

91 Trade Partners

Chinese visitors had an opportunity to experience wine,

Rooibos tea, aloe products, food and fresh fruits from

South Africa, as well as enjoy performances by African

dancers and drummers at the first South African Wine

Tasting and Product Exhibition on September 10, 2016,

held at the South African Embassy in Beijing.

A total of 33 importers and distributors of South African

products in China participated in the exhibition, and

more than 1,000 visitors attended the event.

The exhibition is one of a variety of activities taking

place during the South Africa Week in Beijing from

September 9-13, hosted by the South African Embassy in

collaboration with Brand South Africa, South African

Tourism, South African Airways and other South African

companies in China. The series of events aims to further

deepen the footprint of the South African brand in

China, promote trade and investment, people-to-people

relations and tourism, and to open the world's eyes to

the endless possibilities of South Africa.

South Africa Week in Beijing

2016 South African Tourism

Global Campaign

Metro LED’s

• PRESENTED BY : 基美传媒

• DEC 2014

1st burst: 2016.9.07-2016.10.11

2nd burst: 2016.11.28-2016.12.25

6 metro lines

20 LED sites

120 spots per day

Total estimated impressions

reach 282,580,200

• PRESENTED BY : 基美传媒

• DEC 2014

1st burst: 2016.9.05-2016.10.09

2nd burst: 2016.11.28-2016.12.25

5 metro lines

21 LED sites

120 spots per day

Total estimated impressions

reach 152,712,000


WOW Campaign for China

WOW IN EVERY MOMENT

What is a WOW IN EVERY MOMENT?

I.It’s what we as travelers are looking for in our travel experience

II.It’s a real stake in the ground that gives SA a clear proposition as a destination

III.As a language it is an ownable asset

IV.It’s an organizing purpose for the whole organization

What key items are covered by this campaign?

How to…

Strategy – Build a SUSTAINABLE, TAILORED, INTEGRATED engagement with our target audience and delivering measurable results along with

Influencers and ignite the WOW in every moment in South Africa

Live streaming every second of the WOW moment from across the globe

Connect to our target audiences across all channels (e.g. leverage short video’s and bring the WOW

experiences to our consumers)

Sustained social programs that maximize social media performance (e.g. influencers will host an online campaign to engage and encourage consumers to share their Wow moments)

Live StreamingVideo ContentSocial Channels

Influencer’s Resources / Initiatives

WOW MAKER #1

Alex Sun

-More than 10 years as founding editor of

China’s Lifestyle Editorial

-From Esquire to GQ, Alex led the lifestyle

sector to its peak stage and creates

holistic ideas to connect with readers at a

personal level

-2012: EVISU named him Most Innovative

Mind

-GQ24 Application became the most

downloaded / Best of 2014 under his

leadership

Brands he has been working with:

Apple, Louis Vuitton, Bulgari, NIKE, The

Peninsula Hotel, and many more

WOW MAKER #2

A Sam

-2015: Published “ Just a Life” and has been

named a bestseller on Amazon and PageOne

-2013: published his travel journal

-2011: published his maiden work “ 去，你的旅行”, also a bestseller, selling more than

500,000 copies

-2005: hosted his own gallery show in

Sanlitun, Beijing around his travel moments

Weibo Followers:

26,000

WeChat Followers:

200,000

2016 Chinese Market Campaign

In-Depth Travel in South Africa

About the Campaign

This campaign is an extension of ‘Name the South African Tourism promotion theme for the next

year’, themed on the winning slogan ‘South Africa, Inspiring New Ways’, and is an extension of

the in-depth Travel in South Africa magazine (both online and offline).

Objectives

1.Enhance SAT’s 2016 new promotional theme ‘South Africa, Inspire New Ways’and WOW

among the target audience

2.Educate the travel trade and media about SA’s travel experiences

3.Encourage trade to come up with more in depth SA itineraries that are suitable to Chinese

travelers

4.Encourage media to come up with more in depth reports on SA travel experiences that are

attractive to the Chinese travelers

5.Encourage consumers to create their own WOW experiences in South Africa and to explore

more.

Offline

Activity 1: Offline event: SA WOW design class. (July 21-August)

Activity 2: Itinerary presentation competition - Beijing (September 20)

Online

Activity 1- Online digital campaign ‘Light up YOUR WOW South Africa with your own two

feet’

•Carried out via WeChat in HTML5 format. Each participant needs to answer 6 questions

correctly to light up 6 parts in total. They can share this to their friends to continue the

game.

Activity 2 – ‘Design your WOW SA itinerary.’

•Part 1- Online campaign: Design my in-depth SA itinerary.

•Part 2- Online campaign - Consumer: Vote for SA BIG FAN

Campaign content

Online Campaign Content

Activity 1: Online digital campaign “Light up YOUR WOW South Africa on your own two

feet”

Online Campaign Content

Activity 2: “Design your WOW South African itinerary”

This activity contains 2 parts:

Part 1- Online campaign: Design my in-depth South African itinerary.

•A digital itinerary designing competition with a HTML5 auto designer

•Learn this knowledge and try to design the itinerary featuring 1 of the 6 key

experiences.

Part 2 - Online campaign - Consumers: Vote for the SA BIG FAN

•A social media mini campaign for consumers - vote for the 10 SA BIG FAN’s

•Select top 10 draft itineraries from part 1 from consumers, and launch a mini

campaign on SAT’s WeChat account, showcasing the 10 top itineraries and

encouraging fans to click on them; the final winner will win a trip to SA

Campaign Coverage

1. 300,000 campaign clicks

2. 2,000 online participants

3. 300 online participants for itinerary draft design

4. Top 50 professional itinerary designs

5. Top 10 consumer designs

Campaign Live Presentation

1. 6 professional designers were selected as the live presenters

2. 2 winners won a trip to SA, which departed on October 4th

3. 100 selected travel trade and media attended the live gathering


Trade/Consumer Campaign

On the DiDi Platform

About the Campaign

Theme: WOW in every moment

About the Campaign

About the Campaign

Pop Up Banners

Mobile App: Covers 52+ million DiDi Users

Club Coupon

About the Campaign

Social Media : Covers 10+ million followers and DiDi Users

Draft Contents: WOW in every moment! Submit your artwork

now and win an opportunity to travel to South Africa.

SMS

Scene Auto

Push at airport

and train

stations

APP Auto Push

Weibo and WeChat

About the Campaign

Offline: Covers 100,000 Passengers

Gift Bags

SAT Umbrella

SAT Business Card Holder

SAT Luggage

Tag

South Africa Salon

KV

• Distributed SA Tourism

gifts to passengers;

• Created KV with the

South African photos

and distribute it on

Apps and on social

media platforms

• Invited DiDi club

Members to join a

South Africa Salon,

hold a presentation to

introduce South

Africa’s history,

culture and rich

tourism resources


Air China “Best Trip” Program

South Africa Tourism has cooperated with Air China Media to host the

“Best Trip” program in South Africa in November.

The program will be broadcasted as a seasonal show on evening

prime time television on Qinghai TV, and will be broadcasted in-flight

in all aircrafts of Air China for a continuous 12 months.

In order to promote the abundant tourism resources and the

authenticity of South Africa, we will invite Air China’s media and

Chinese celebrities to comprehensively experience SA’s scenery and

related lifestyle. We expect that, through its unique angle and in-

depth feature articles introducing South Africa, it will generate a

large amount of publicity and attention to South Africa’s authentic

experiences and wild scenery.

The celebrity’s travel experiences will also be shared with Chinese

consumers via Condé Nast Traveler’s Weibo and WeChat official

accounts.

Project Overview

South African Visa Information

VISA Information

9 Visa Centers as below:

1.Jinan: For travelers from Shandong, Henan and Shanxi provinces

2.Xi'an: For travelers from Shaanxi, Gansu and Qinghai provinces and Ningxia and Xinjiang autonomous regions

3.Shenyang: For travelers from Liaoning, Heilongjiang and Jilin provinces

4.Hangzhou: For travelers from Zhejiang, Jiangxi and Fujian provinces

5.Beijing: For travelers from Beijing, Tianjin, Hebei province and Inner Mongolia autonomous region

6.Shanghai: For travelers from Shanghai and Jiangsu province

7.Wuhan: For travelers from Hubei, Hunan and Anhui provinces

8.Guangzhou: For travelers from Guangdong, Guizhou and Hainan provinces and Guangxi autonomous region

9.Chengdu: For travelers from Chongqing, Sichuan and Yunnan provinces and Tibet autonomous region


Specialist Training Program

SA Specialist

How to become SA Specialist:

1. Register online:

www.southafrica.net (English)

www. southafricantourism.cn/fundi (Mandarin).

2. Online lessons including 4 compulsory lessons and 3 optional

3. Pass the test which includes 7 papers

4. Get the license and be a SA Specialist!

5. Join the Specialist group and share the success of South African

tourism!

South African Tourism Awards

Significant Awards in China in 2015

Organization Award to SAT

The Beijing

News

The Best Humanistic Spirit - Tourism

Award

South African Tourism - 2015

Ctrip The Best Luxury Tourist Destination 2014

Top 7

South Africa - 2015

The Beijing

Times

The Best Tourism Trend Award

South African Tourism - 2015

China BT MICE MICE Destination of the Year 2014

South Africa - 2015

Top Travel The Most Potential Destination

South Africa - 2015



Top Travel Best Business Class

South African Airways - 2015

MICE China Best International MICE Destination of

the Year 2014

South Africa - 2015

Travel Weekly

China

Best Luxury Destination of the Year

South Africa - 2015

Travel Zoo Top 20 Global Scenic Spots

South Africa - 2015

M&C China Overseas Luxury MICE Destination of the

Year

South Africa - 2015



CIBTM The Most Dynamic MICE Destination

South Africa - 2015

Robb Report Best of the Best - Luxury Travel Elite of

the Year

Mr. Bradley Brower - 2015

Travel + Leisure The Next Travel Destination

South Africa - 2015

China Travel

Agent

Annual In-depth Travel Destination Award

South Africa - 2015

Top Travel Best Outbound Travel Destination

South Africa - 2015



Best Travel

Media

Best In-depth Travel Destination

South Africa - 2015

MICE The best luxury MICE overseas

destination

-South Africa

MICE China Best International MICE Destination of

the Year 2014

-South Africa

Travel＋Leisure My desired destination

-South Africa



National

Geographic

Traveler

Destination of Choice

South Africa - 2016

MICE Best International MICE Destination

South Africa – 2015 - 2016

WITrip The Most Satisfied Travel Destination

-South Africa

WITrip The best international city -Cape Town

World Traveler Best Destination for China – South Africa

Guide For 2017

South Africa Tourism

China Trade Workshops

Travel Trade Workshops in China are well under way, and Team

SA is once again called upon to ready itself for yet another

exciting business adventure with our partners.

For 2017, the workshops will take place in 4 locations in China:

Beijing, Chengdu, Shanghai and Hong Kong. The workshops

will assume a trade business style, and have a multi-sensory

impact, making participation more enjoyable, fun, and indeed

memorable.

Overview

Workshop Timetable

Day Activity City

Mon

26/06/2017

Workshop: 9:30-12:30 Beijing

Tue

27/06/2017

Workshop: 14:00-17:00 Chengdu

Thurs.

29/06/2017

Workshop： 09:30-12:30 Shanghai

Fri

30/06/2017

Workshop: 14:00-17:00 Hong Kong

Thank You

www.southafricantourism.cn

china - south african youth travel confederation - …...sa travel packages / itineraries in china...

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