china’s global food & hospitality trade...

The 22nd International Exhibition for the Food, Drink, Hotel, Restaurant, Foodservice, Bakery & Supermarket Industries

China’s Global Food & Hospitality Trade Show

Organised by:

www.fhcchina.com #UBMAllworldFood

13-15 November 2018 Shanghai New International Expo Centre (SNIEC) China

Alongside:Co-located:

For the past 23 years, Food and Hotel China (FHC) has grown to become the leading tradeshow for international companies looking to introduce their products into the Chinese market. The 2017 edition was the largest to date, with over 2,450 exhibiting companies from 69 countries, FHC guarantees quality exhibitors and trade visitors under the same roof. These figures not only reflect China as an effective trading platform for the food and drinks industry, but as a vital hub for gaining valuable market insights, learning consumer trends and discovering the latest innovation.

The Chinese food sector is one of the fastest growing sectors and FHC provides international companies, importers and distributors the chance to meet buyers from the food and drink wholesale and retail outlets; manufacturers; importers; distributors; hospitality and catering trades from all over China and Asia.

FHC is exclusively for imported and top-quality products. All exhibitors are either foreign companies, manufacturers of international brands or agents of foreign brands. With 43% of visitors coming from outside Shanghai, FHC really is the only International exhibition serving the China market, making it the benchmark for international companies looking to collaborate with markets in China and Asia.

SQM OF GROSS EXHIBITION AREA

85,000GROUP PAVILIONS

43TRADE BUYERS

91,301COMPANIES FROM 69 COUNTRIES & REGIONS

2,450

FHC2017 STATISTICS

The leading food and drink tradeshow for international companies looking to introduce their products into the Chinese market

“ICEX Spain Trade & Investment has been successfully participating at FHC for the last 16 years with over 80 Spanish companies. Spain has significantly increased its exports to China, reaching a staggering EU1.170 million. FHC is an excellent and well organised platform, and ICEX will continue to participate with a great deal of enthusiasm.”

Mr. Carlos Villar, Head of Food Sector, ICEX

Strong international presence including 43 national pavilions

LAUNCH NEW PRODUCTS

ARGENTINA

ARMENIA

AUSTRALIA

AUSTRIA

BELARUS

BELGIUM

BRAZIL

BULGARIA

CANADA

CHILE

CHINA

CYPRUS

CZECH REPUBLIC

DENMARK

ECUADOR

FINLAND

FRANCE

GEORGIA

GERMANY

GREECE

HONG KON SAR

HUNGARY

INDIA

INDONESIA

ITALY

JAPAN

KOREA

LATVIA

LITHUANIA

MACAU SAR

MACEDONIA

MALAYSIA

MEXICO

MOLDOVA

NETHERLANDS

NEW ZEALAND

PANAMA

PERU

POLAND

PORTUGAL

RUSSIA

SERBIA

SINGAPORE

SLOVAKIA

SOUTH AFRICA

SPAIN

SRI LANKA

SWEDEN

SWITZERLAND

TAIWAN FOOD

TANZANIA

THAILAND

TURKEY

UK

UKRAINE

URUGUAY

USA

INTERNATIONALPAVILIONS

EXHIBITOROBJECTIVES

“Over the past 4 years we have seen the Canada Pavilion triple in size and exhibitor numbers quadruple. Aside from an excellent trade show, Canada has used our participation as a launching pad in China. To say our Canada’s involvement in FHC has been a success would be a significant understatement.”

Benjamin Berry, Deputy Director, Agriculture and Agri-Food Canada

EXHIBITORSTATISTICS

93% OF EXHIBITORS ARE LIKELY TO EXHIBIT AGAIN IN 2018

94% OF EXHIBITORS WOULD RECOMMEND THE SHOW TO A FRIEND/COLLEAGUE

EXPANDING BUSINESS INTO CHINA

MEET AND NETWORK WITH NEW CONTACTS AND EXISTING CLIENTS

BRAND-BUILDING AND BRAND AWARENESS

COLLECT MARKET INFORMATION

NEW

REGION % OF TOTAL

Shanghai 57.15%

Jiangsu 7.92%

Zhejiang 6.49%

Guangdong 4.58%

Beijing 3.96%

Shandong 3.53%

Fujian 2.04%

Henan 1.86%

Liaoning 1.83%

Hubai 1.23%

CHINA’SBIGGEST BUYERS

SECTOR % OF TOTAL

Retail / Supermarket 22.55%

Hospitality 13.25%

Importer / Distributor / Wholesaler 16.74%

Institutional Catering 2.95%

Manufacturers 10.15%

Consultants / Management / Services 34.36%

Visitor breakdown by region:

Visitor breakdown by sector:

SECTOR % OF TOTAL

Bakery 33,117

Food & non-alcoholic drinks 88,503

Tea & Coffee 33,769

Meat 33,251

Seafood 28,927

Wine & Spirits 16,775

Beer 22,286

Fresh Produce 5,099

Retail & Hospitality Food Service 23,438

Retail & Hospitality Technology

16,546

Visitor breakdown by product/service interest*:

*Visitors can select more than one sector.

VISITORSWHAT DO THEY SAY

“We have collaborated with FHC for more than ten years, and the show keeps growing. FHC has the high quality and move on the new stage, the scale of the show is getting larger, attracted more members to attend, broke the record of the number of visitors this year, we hope to have deeper cooperation with FHC in future.”

Mr. Shen Si Ming, Honorary President, Shanghai Restaurants & Cuisine Association

“This exhibition is very successful. More and more companies are interested in FHC and they established more contacts of cooperation partners at the exhibition.”

Mr. Qi Fangxian, Secretary General, Changzhou Food Industry Association


PROWINE CHINA

China’s leading international trade fair for wine and spirits. It creates a platform both for international dealers and producers and for local suppliers establish contacts and get to know the Chinese market.

FRESH PRODUCECHINA

An unmissable opportunity to meet potential purchasers from the retail, catering and hospitality industries, and to network with importers, distributors and ecommerce platforms.

DAIRYCHINA

Huge increases in demand for all types of dairy imports by Chinese consumers has led to the creation of a dedicated dairy feature at FHC. With many of the world’s largest dairy producers represented at the show, Dairy China is already the must-attend industry event.

MEAT

FHC features importers, distributors, and the top producers and national meat boards from over 20+ countries in one dedicated area. This gives direct access to the Chinese meat market, which has averaged a growth rate of 15% each year for the last 10 years.

TEA & COFFEE CHINA

A dedicated tradeshow for the Tea and Coffee industry, featuring brands from over 500 international manufacturers and producers.

BEERCHINA

With beer imports growing 344% over 5 years and valued at over USD$500 million it’s no surprise that Beer China has been such a success. By encompassing top quality breweries, leading importers and a world class programme of tasting seminars, Beer China has emerged as the leading event to introduce imported beers, craft ales and ciders into China.

OLIVE OILCHINA

Features all exhibitors of olive oil in one display area. Providing a one-stop source of information on olive oil, supported by a series of specialist seminars and product tastings.

FHC HOTEL & RESTAURANT

Offering a complete platform for foodservice and catering equipment suppliers and buyer to meet, source and discuss industry trends across China.

*Visitors can select more than one sector.

FHC2017 TOP SECTORS

SECTOR

MEAT SEAFOOD BEER TEA & COFFEE

FRESH PRODUCE DAIRY

EXHIBITORS 198 114 170 273 125 236

VISITOR’S FOCUS* 33,251 28,297 22,286 33,769 5,099 5,903



20th FHC China International Culinary Arts CompetitionThe only event in China to be endorsed by the World Association of Chefs Societies (WACS). With over 1,000 chefs competing, this is a great opportunity for sponsorship, an opportunity to showcase your brand to top professionals including chefs, pastry chefs, baristas and decision makers.

Fresh Marketplace Fresh ForumEurofresh Distribution will host a discussion panel where China’s leading fresh produce buyers for online and offline channels will debate consumer opportunities and recommend marketing and supply strategies for supermarkets, fruit retail and online platforms. Buyers include Walmart, Pagoda Orchard, Xiafeng Qufeng, Fruitday, Hema Supermarket, Fruta Cloud and Arctic Solutions.

Olive oil theatreFeatures all exhibitors of olive oil in one display area. Providing a one-stop source of information on olive oil, supported by a series of specialist seminars and product tastings

Dairy conferenceThe conference will allow dairy buyers and exhibitors to meet and network to discuss various dairy trends, health concerns, issues and regulations.

Power of Bakery 2018The Power of the Industry – China Bakery Development Summit, sponsored by All China Bakery Association, is an annual summit committed to researching the difficulties in the Bakery industry and is attended by over 1,100 bakery store; coffee shop and bakery factory owners and managers.

Chocolate eventThe Chocolate event will host and showcase international chocolatiers, artisans, pastry chefs, manufacturers, young talents and chocolate producing countries who will create a wide display of chocolate recipes. This is a great opportunity for sponsorship and to network with the industry’s chocolatiers.

Gala lunchEight teams from various countries will demonstrate their skills and cook 2 scrumptious lunches for 200 VIP guests and buyers. With a wide variety of Sponsorship opportunities available, you can place your product directly in front of buyers.

EVENTHIGHLIGHTS

“About 500 trade visitors were attracted by ‘Power of Bakery 2017’, all China bakery industry development congress. The activity of the Revival of Traditional Pastry especially achieved people’s eyes and other on-site activities were also very popular. We expect to expand the cooperation again with FHC in 2018.”

Mr. Shan Zhiming, Secretary-General, All China Bakery Association


FHC China 2018 takes place at Shanghai New International Expo Centre, SNIEC, which offers over 200,000m2 of indoor exhibition space. SNIEC is located midway between the shanghai financial district in Pudong International Airport. The venue can be reached by the ‘world’s fastest train’, the Maglev from Pudong International Airport which connects to downtown via the Shanghai metro system. SNIEC is also conveniently accessed via the Metro line No. 7, HUA MU road station.

VENUE - SNIECSHANGHAI NEW INTENATIONAL EXPO CENTRE

For the past 23 years, FHC has grown to become the leading tradeshow for international companies looking to introduce their products into the Chinese market.

International companies are using this platform to establish a sustainable supply chain to meet China’s evolving market needs. FHC guarantees quality exhibitors and trade visitors and acts as a vital hub for gaining valuable market insights, learning consumer trends and discovering the latest innovation.

FHC SPONSORSHIPAMPLIFY YOUR PRESENCE

BOOK A STAND

UBM AllworldLondon

Martyn Cox

T: +44 (0)20 7560 4327E: [email protected]

UBM AllworldSingapore

Davin Er

T: +65 6233 6766E: [email protected]

UBM CIEChina

Uly Liu

T: +86 21 3339 2146E: [email protected]

UBM CIEHong Kong

Gladys Lui

T: +852 2585 6159E: [email protected]

PACKAGE OPTIONSSTAND

Bare floorspace, ideal for large exhibitors or national groups who wish to build their

own stand.

SPACE ONLYUS$435 per m2 (Minimum 18m2)

SHELL STANDUS$515 per m2 (Minimum 9m2)

Includes walls, carpet, lighting & fascia with company name.

WALK ON STANDUS$530 per m2 (Minimum 9m2)

Includes walls, carpet, lighting, fascia with company name, counter, table, chairs, electrical socket, store room

& waste paper basket.

PREMIUM PACKAGEUS$555 per m2 (Minimum 15m2)

Includes walls, carpet, lighting, fascia with company name, counter, table, chairs, electrical socket,

glass showcase, store room, bar stool & waste paper basket.

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UBMFOOD & HOSPITALITY EVENTS

Our ‘Apple’ shows have long been the industry standard for quality food, drinks, hospitality, foodservice and bakery exhibitions across Asia. The flagship events in our portfolio include FHA and ProWine Asia in Singapore, HOFEX and ProWine Asia in Hong Kong, FHC and ProWine China in Shanghai, and influential shows in markets such as Myanmar and India.

Our portfolio of events are tailored for the markets they serve, guaranteeing the attendance of senior level buyers and top decision makers. They open the doors to the food and hospitality community through unique business matchmaking services, networking sessions, world-class competitions and educational events.

Exciting business opportunities await you at UBM’s food and hospitality events held in 10 business destinations in Asia – China, Indonesia, Korea, Malaysia, Myanmar, Singapore, Thailand, India, Hong Kong and Vietnam.


china’s global food & hospitality trade...

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