Chineseness of Internet Market in China

Dr. Gang LU | Founder of TechNode.comhttp://gang.lu

Figures by end of 2013

• Internet Users: 618 millions• Internet Penetration Rate: 45.8%• Mobile Internet Users: 500 millions• 93.1% of enterprises have adopted

computers and 83.2% use the Internet. 23.5% businesses sell products online, 26.8% make purchases online and 20.9% do online marketing.

Chineseness #1

Innovation• OR

Micro-Innovation

Changba – Mobile KTV Apps

Papa

Papa – the photo can speak

eDaiJia – the App can ‘Save’ your life

Chineseness #2 : Social Media

WeChat• OR

Weibo (Chinese Twitter)• AND

Something like Facebook? NONE!

Chineseness #3 ： Chinese Philosophy

Product• OR

Platform

WeChat

Group Chat

QR-Code

Official Account

Banking

Chineseness #4: All about Game

Gaming• AND

Gamification

Data Source: UMeng

Top 5 Game Categories in Terms of Growth Rate for Daily Engagement Times

Game: Find Something

Chineseness #3: Madness

Reform the market• OR

Destroy the market

RMB500m Burned within a month. But, It’s NOT about Taxi market, it’s about Mobile Payment

Chineseness #5: Hardware

Chinese Shanzhai• OR

Chinese Brands

Phones

Setbox

Even Taobao Has One!

Codoon

360

Mobile WiFI

GEAK Watch GEAK RING

Smart Watch for Women

Bracelet for Kids

Smart Router

Chineseness #6: Trend

Cloud Service• AND

Online Education• AND

Online Financing

Government

Relationship

Product Localisatio

n

You Have to Do It ！

Internet Culture

Awareness

gang@technode.com

twitter: @ganglu

wechat: ganglu