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Global Strategies for Auto Suppliers: Asia Focus6th Annual Supplying the Auto Industry
China’s Auto Industry“Localization, Globalization
and Management”
Jack PerkowskiChairman & CEO
ASIMCO Technologies Limited
April 20, 2004
Your Business Partner in China
ASIMCO Technologies at a GlanceASIMCO Technologies at a GlanceASIMCO Technologies at a GlanceCompany:
Founded:
Financial Profile:
Headquarters:
Products:
Locations:
Customers:
Funding:
Company:
Founded:
Financial Profile:
Headquarters:
Products:
Locations:
Customers:
Funding:
Largest, independent automotive components manufacturer in China
February, 1994
$350 million Sales
Beijing, PRC
Powertrain and chassis components
18 manufacturing facilities and 36 sales offices in China; 2 manufacturing facilities and a sales and service organization inthe U.S.
70% China; 30% Non China, primarily U.S.
US institutions
ASIMCO Anhui, CR Sub-JV
ASIMCO Tianwei, ASIMCO Casting
ASIMCO Meilian
ASIMCO Shanxi
ASIMCO Yizheng
ASIMCO Nanyue
ASIMCO Shendian; DRA Sub-JV
Beijing
ASIMCO Guangzhou
ASIMCO Intl.Cleveland,Ohio
ASIMCO CamshaftGrand Haven, MI
ASIMCO’s Global OperationsASIMCO’s Global Operations
Localization - The China Market Vehicle Sales - UnitsLocalization Localization -- The China Market The China Market Vehicle Sales - Units
(‘000)
91 92 93 94 95 96 97 98 99 00 01 02 03
TrucksTrucks
BusesBuses
Passenger CarsPassenger Cars+36%
+36%
WTOAsian Crisis
4,000
3,000
37% GPA
Austerity Program,Deflation
2,000
1,000
0
China - Next 10 Years“Deja Vu All Over Again!”China - Next 10 Years“Deja Vu All Over Again!”
But, Japan was closed, and China is open!!!Vehicles Produced
(Units ’000)
12,000Japan
1965 to 198013% GPA
China1998 to 2003
21% GPA
China 2003 to 2013 10% GPA?
10,000
8,000
6,000
4,000
2,000
068 7466 7270 76 78 80
98 040200 06 08 10 12
Effect of WTO – Localization KeyEffect of WTO – Localization Key
Vehicle Financing None Beginning
2000 2003 %
Different Models 11 41 +273%Produced in China
Price:Buick Regal $42,322 $31,898 -24%Citroen (RLC1.4) $15,919 $10,641 -33%Changan Alto $ 7,001 $ 4,813 -31%
Passenger Car Unit Sales 612,533 1,828,000 44% GPA
The China Components IndustryThe China Components IndustryThe China Components Industry
“A Fragmented Industry”1,540 Registered Enterprises3,500-8,500 Non-Registered
Components Statistics($ billion)
2001 2002 2003
Sales 22.1 29.5 38.9
Imports 3.0 3.4 9.6
Exports 1.5 2.1 6.5
Average Annual Sales Per Supplier:
$3.9 to $7.8 million
Source: China Auto Industry Year Book; China Automotive Industry Information Network;ASIMCO Technologies
China Auto Components - ImportsChina Auto Components China Auto Components -- ImportsImports
1 Body Accessories and Parts* $ 70 $ 121 $2,424
2 Engine & Engine Components 816
216
786240
-29
-1,660
$2,971
1,070 2,149
3 Transmission Assemblies 307 863
4 Brake Parts 239 5825 Steering Systems 138 3446 Suspension Shock Absorbers 50 2277 Lighting & Signal Units - 215 8 Wheels and parts 28 1539 Electrical Equip. & Instruments - 115 10 Other Products 1,430 2,516
Total $3,383 $9,588
2002 2003(Millions)
2001Item
* Includes mirrors, locks, accessories and brackets, bumpers, seat belts, air bags, regulators, seats and components, seat angle adjusters
Source: China Automotive Industry Information Network and ASIMCO Technologies.
GlobalizationThe China Manufacturing OpportunityGlobalizationGlobalizationThe China Manufacturing OpportunityThe China Manufacturing Opportunity
Jap. China China Mexico E.Europe
Population 500 1000 1500 2000 2500 3000 3500(Millions)
2000 + U.S. W.Europe IndiaIndia
1990’s
1980’s
1970’s
1950 to1970’s
(Four Tigers: S. Korea, TW, HK, Singapore)
Jap. Mexico E.EuropeU.S. W.
Europe
Jap.U.S. W.Europe
Jap.U.S. W.Europe
U.S. W.Europe
Since the 1970’s, industrial developmenthas spread to countries with
larger populations and lower costs.
The Global Work ForceNow Larger and Lower Cost Than EverThe Global Work ForceNow LargerLarger and Lower Cost Than Ever
China China IndiaIndia
Lowest Hourly Labor Rate
Lowest Hourly Labor Rate
Jap.U.S. W.Europe
$18.50$18.50
$3.00$3.00
$1.60$1.60
$0.36$0.36
PricesPrices
As China and India develop their manufacturing capability, pressure on global prices
will intensify
3.5 billion people3.5 billion people
Jap.U.S. W. Europe
W.Europe
U.S.
U.S.
Jap.
Jap.
W. EuropeMexico
Mexico E. Europe
E. Europe
But, Biggest Problem Operating in China is Closing China’s “Management Gap”But, Biggest Problem Operating in China is But, Biggest Problem Operating in China is Closing ChinaClosing China’’s s ““Management GapManagement Gap””
Legacy of State Ownership and Unbridled EntrepreneurialismLegacy of State Ownership and Unbridled Entrepreneurialism
Developed EconomiesDeveloped Economies ChinaChina
Bureaucratic Entrepreneurial Bureaucratic Entrepreneurial
ASIMCO’sManagement
Strategy
““DraftingDrafting”” a Super Bowl Team!a Super Bowl Team!
Management
Nationality Local Local
Mindset Closed Open
Education Engineering Engineering/Management
Experience SOE SOE/Global Companies
Exposure China Only China/Outside China
Age 40 - 60 30 - 50
Old China New China
Uniting Behind a Common VisionUniting Behind a Common Vision
ASIMCO’s Core PurposeTo create a truly global company which is unique because of its ability to combine the best in China with the best from the rest of the world.
ASIMCO’s Core ValuesEmployees of ASIMCO believe in Teamwork and accept Personal Responsibility for meeting goals. As part of an increasingly competitive global economy, they understand the need for Continuous Improvement. Above all, they seek Opportunity and set Significant Goals for themselves and for ASIMCO.
ASIMCO’s GoalTo be recognized as the global leader in all our products.
Constructing the Management SystemConstructing the Management System
1. Common Vision, Values and Goal
2. Performance Management
3. Leadership Development
4. Incentives based upon “Equity Value Added”
5. Internal and External Functional Training
6. Best Practices – Quarterly GM Meetings
7. Modern Quality Systems
8. Transparent, US GAAP Financials
9. Fourth Shift ERP System
ASIMCOASIMCO““One of the 10 Best Employers in ChinaOne of the 10 Best Employers in China””
1. The Portman Ritz-Carlton, Shanghai
2. Microsoft (China)Co., Ltd.3. Roche(China) Ltd.
4. Abbot Laboratories – China
5. ASIMCO
6. Navion (Shanghai) Software Development Co., Ltd.
7. Anheuser-Busch Asia Inc.
8. Shanghai Hormel Foods Co., Ltd.9. Amway (China) Co., Ltd.
10. Shangri-La International Hotels & Resorts Ltd.
* Survey conducted by the Asian Wall Street Journal, the Far Eastern Economic Review and Hewitt Associates in 2001
ASIMCO’s Strategy – Passenger CarsPowertrain and Chassis ASIMCOASIMCO’’ss Strategy Strategy –– Passenger CarsPassenger CarsPowertrainPowertrain and Chassis and Chassis
ASIMCO’s Strategy – Commercial VehiclesPowertrain and Chassis ASIMCOASIMCO’’ss Strategy Strategy –– Commercial VehiclesCommercial VehiclesPowertrainPowertrain and Chassis and Chassis
ASIMCO’s StrategyNew Paradigm: ASIMCO CamshaftsASIMCOASIMCO’’ss StrategyStrategyNew Paradigm: ASIMCO CamshaftsNew Paradigm: ASIMCO Camshafts
US/China China China US→USChina →China
US→USChina →China
US US US US US
24 Hour Coverage Lower Cost Lower Labor &
Equipment CostCritical to
QualityCustomer
Safety
Design
Raw Material:
Casting
Forging
Bar Stock
Assembled Cam
RoughMachining
FinishedMachining
Test
Inspection
Shipping
Service
Process
Historical
New Paradigm
Advantage
ASIMCO TechnologiesFinancial SummaryASIMCO TechnologiesASIMCO TechnologiesFinancial SummaryFinancial Summary(US$ Million)
Sales
0100200300400500
01A 02A 03A 04P 05P
(US$ Million)
EBITDA
0
20
40
60
80
01A 02A 03A 04P 05P
(US$ Million)
Profit after Tax
0
10
20
30
40
01A 02A 03A 04P 05P
Actual: 2001 to 2003
Plan: 2004-2005 based on existing programs only