chinese products

30
MADE IN CHINA VIPUL | SOHAM | TEAM | MAHIMA

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Changing the perception of products made in China

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Page 1: Chinese products

MADE INCHINA

VIPUL | SOHAM | TEAM | MAHIMA

Page 2: Chinese products

TARGET MARKET GENERAL PUBLIC

Page 3: Chinese products

THE PERCEPTION

untrained labour + cheap raw materials

Poor craftsmanship

Low quality products

Buy at your own risk!

Page 4: Chinese products

CUSTOMER DECISION RULE

QualityOrigins

Price Warranty

PrestigeSafety

Durability Service

InnovationEnvironmental friendly

Page 5: Chinese products

China

Pollution

Unclean

Counterfeit

RuralRoad side stores

Traffic jams

industrialization

Page 6: Chinese products

SNAKE CHART

Where we are

Our ideal self

Page 7: Chinese products

AIR POLLUTION

Page 8: Chinese products
Page 9: Chinese products

WATER POLLUTION

Page 10: Chinese products
Page 11: Chinese products

RURAL

Page 12: Chinese products

URBAN

Page 13: Chinese products

COUNTERFEIT

Page 14: Chinese products

ORIGINAL

Page 15: Chinese products

UNCLEAN

Page 16: Chinese products

BEAUTY

Page 17: Chinese products

ALIBABA

Page 18: Chinese products
Page 19: Chinese products

TRULY

CHINA!

Page 20: Chinese products

THE HERO

Page 21: Chinese products

THE ANGEL

Page 22: Chinese products

THE GENIUS

Page 23: Chinese products

THE LOST ART

Page 24: Chinese products

THE MAGIC

Page 25: Chinese products

THE EXOTIC

Page 26: Chinese products

THE QUALITY

Page 27: Chinese products

THE EXTRAVAGANZA

Page 28: Chinese products

THE FUTURE

Page 29: Chinese products

New China

Bullet train

Olympic

Calligraphy

Great Wall

PandaMartial Arts

Strategy

Tradition

Heritage

Good luck

beauty

Page 30: Chinese products

JOIN US ON THIS JOURNEY

Recalling the past

Reliving the present

Rewriting the future…

THANK YOU