chinese property investment focus: canada · guangxi 1.0% hainan 0.2% xinjiang 0.4% ningxia 0.1%...
TRANSCRIPT
CHINESE PROPERTY INVESTMENT FOCUS: CANADA
MARCH 2017
Source: Juwai IQ Data, 2016 Juwai.com consumer enquiry and searchSource: Juwai IQ Data, 2016 Juwai.com consumer enquiry and search
2
1
8
10
4
7
6
12
11
19 UNITED STATES0.96%
CANADA7.22%
AUSTRALIA0.13%
NEW ZEALAND0.07%
CHINA
OTHERS: 138 countries0.52%
UNITEDKINGDOM
0.07%
14FRANCE0.04%
15INDIA0.03%
THAILAND0.06%
TAIWAN0.55%
SOUTH KOREA0.19%
JAPAN0.14%ITALY
0.03%
17 GERMANY0.03%
20VIETNAM0.02%
18BANGLADESH0.03%
16MALAYSIA0.03%
9SINGAPORE0.09%
13 MACAU0.04%
5 PHILIPPINES0.32%
3 HONG KONG0.91%
2
3
7
13
4
5
6
8
1
12
9
11
18
15
29
26
22
27
20
25
30
3119
21
10
24
14
23 17
16
28
FUJIAN1.9%
SICHUAN2.6%
JIANGSU8.4%
SHANDONG5.1%
TIANJIN4.5%
LIAONING4.0%
BEIJING18.0%
GUANGDONG10.1%
SHANGHAI12.2%
ZHEJIANG4.1%
SHĂNXĪ1.8%
HUNAN1.0%
HEBEI3.0%
HENAN3.8%
INNER MONGOLIA0.8%
SHĀNXĪ0.8%
HUBEI2.7%
CHONGQING1.0%
HEILONGJIANG1.5%
JIANGXI1.2%
ANHUI1.6%
JILIN1.5%
YUNNAN0.8%
GUIZHOU0.4%
GUANGXI1.0%
HAINAN0.2%
XINJIANG0.4%
NINGXIA0.1%
GANSU0.4%
QINGHAI0.1%
TIBET0.0%
SEARCHORIGIN
11% from over 155 countries AROUND THE WORLD
89% from 175 cities in CHINA
CHINESE PROPERTY INVESTMENT FOCUS: CANADA
Where are Chinese looking from for Canada property?
89% from 175 cities in CHINA
Juwai.com
2
1
8
10
4
7
6
12
11
19 UNITED STATES0.96%
CANADA7.22%
AUSTRALIA0.13%
NEW ZEALAND0.07%
CHINA
OTHERS: 138 countries0.52%
UNITEDKINGDOM
0.07%
14FRANCE0.04%
15INDIA0.03%
THAILAND0.06%
TAIWAN0.55%
SOUTH KOREA0.19%
JAPAN0.14%ITALY
0.03%
17 GERMANY0.03%
20VIETNAM0.02%
18BANGLADESH0.03%
16MALAYSIA0.03%
9SINGAPORE0.09%
13 MACAU0.04%
5 PHILIPPINES0.32%
3 HONG KONG0.91%
$2.88B Canada property consumer enquiry value (USD)1
Sources: 1. Juwai IQ Data 2016; 2. 2016 Juwai.com consumer enquiry and search results*
*Note: Consumers enquiring may be driven by more than one motivation.;
Education
Emigration
Investment
25.6%
60.8%
25.6%
60.8%
33.8%
Sources: 1. Juwai IQ Data 2016; 2. 2016 Juwai.com consumer enquiry and search results*
*Note: Consumers enquiring may be driven by more than one motivation.;
Education
Emigration
Investment
25.6%
33.8% 33.8%
3.6%
Own Use
Top viewed cities by Chinese buyers1
1. Toronto
2. Vancouver
3. Montreal
4. Calgary
5. Ottawa
6. Victoria
7. Winnipeg
8. Saskatoon
9. Halifax
10. Kelowna
MISSISSAUGA
11 HAMILTON
8 HALIFAX7 WINNIPEG
10 SASKATOON
14LONDON9WATERLOO
4CALGARY
2VANCOUVER
12RICHMOND 15 COQUITLAM
6VICTORIA
1510TH LINE SHORE
5OTTAWA
1
13
TORONTO
3 MONTREAL
Top enquired cities by Chinese buyers1
Canada: Investment motivation2
CHINESE PROPERTY INVESTMENT FOCUS: CANADA
Chinese top destination for Canada property
Juwai.com
+43.1%
Sources: Juwai IQ Data 2016; 2016 Juwai.com consumer enquiry and view. *Note: Consumers enquiring may be driven by more than one motivation.
Chinese enquiries into Ontario property
2014 2015 2016
2015 2016
US$1.54B Consumer enquiry value
+141%
+49%
INVESTMENT MOTIVATION*
# OF ENQUIRIES
AVG. MONTHLY VIEWS
Emigration 1.9%
Own Use 61.9%
Investment 28.4%
Education 25.5%
WINDSOR12
OTTAWA2
10TH LINE SHORE7
BARRIE14
MARKHAM10
TORONTO1
MISSISSAUGA5
OAKVILLE8
HAMILTON4
10COLLINGWOOD
6LONDON
15GUELPH
3WATERLOO
12KITCHENER
9VAUGHAN
CHINESE PROPERTY INVESTMENT FOCUS: CANADA Juwai.com
US$783.1M Consumer enquiry value
Sources: Juwai IQ Data 2016; 2016 Juwai.com consumer enquiry and view. *Note: Consumers enquiring may be driven by more than one motivation.
Chinese enquiries into British Columbia property
2014 2015 2016
2015 2016
+37.5%
+246%-3%
INVESTMENT MOTIVATION*
# OF ENQUIRIES
AVG. MONTHLY VIEWS
8NANAIMO
2VICTORIA
5KELOWNA
5WEST VANCOUVER
1VANCOUVER
3RICHMOND
WHISTLER12
POWELL RIVER12
BURNABY9
PORT MOODY11
COQUITLAM4
SURREY7
CHILLIWACK9
ABBOTSFORD 12
SOUTH SURREY 12
5.4%
21.4%
Emigration
Own Use 55.3%
Investment 29.2%
Education
CHINESE PROPERTY INVESTMENT FOCUS: CANADA Juwai.com
+41.7%
Sources: Juwai IQ Data 2016; 2016 Juwai.com consumer enquiry and view. *Note: Consumers enquiring may be driven by more than one motivation.
Chinese enquiries into Quebec property
2014 2015 2016
2015 2016
+328%
+27%
INVESTMENT MOTIVATION*
# OF ENQUIRIES
AVG. MONTHLY VIEWS
Emigration 3.5%
Own Use 64.6%
Investment 25.7%
Education 24.8%
2GATINEAU
7MONT-TREMBLANT ADSTOCK4
PIOPOLIS14 SHERBROOKE4
WATERVILLE6
TERREBONNE11
BUCKINGHAM-JONCTION11 WESTMOUNT3
MONTREAL1
LA PRAIRIE7
LASALLE7
BROSSARD11
14BLAINVILLE
14À-MA-BAIE
14HEMMINGFORD
14VAUDREUIL-DORION
7LACHINE
US$298.8M Consumer enquiry value
CHINESE PROPERTY INVESTMENT FOCUS: CANADA Juwai.com
5COLD LAKE
4PEACE RIVER
2EDMONTON
5ROUND HILL
3CANMORE
1CALGARY
Sources: Juwai IQ Data 2016; 2016 Juwai.com consumer enquiry and view. *Note: Consumers enquiring may be driven by more than one motivation.
Chinese enquiries into Alberta property
2014 2015 2016
2015 2016
+201.9%
+69%
+186%
INVESTMENT MOTIVATION*
# OF ENQUIRIES
AVG. MONTHLY VIEWS
US$176.8M Consumer enquiry value
2.6%
2.6%
Emigration
Own Use 76.3%
Investment 23.7%
Education
CHINESE PROPERTY INVESTMENT FOCUS: CANADA Juwai.com
Sources: Juwai IQ Data 2016; 2016 Juwai.com consumer enquiry and view. *Note: Consumers enquiring may be driven by more than one motivation.
Chinese enquiries into Saskatchewan property
2014 2015 2016
2015 2016
+93.9%
+111%
+112%
INVESTMENT MOTIVATION*
# OF ENQUIRIES
AVG. MONTHLY VIEWS
MARTENSVILLE5
SASKATOON1
OUTLOOK3
REGINA2
SHAUNAVON4
US$37.2M Consumer enquiry value
Emigration 0.0%
Own Use 62.5%
Investment 29.2%
Education 16.7%
CHINESE PROPERTY INVESTMENT FOCUS: CANADA Juwai.com
Sources: Juwai IQ Data 2016; 2016 Juwai.com consumer enquiry and view. *Note: Consumers enquiring may be driven by more than one motivation.
Chinese enquiries into Greater Toronto property
2014 2015 2016
2015 2016
+56.2%
+170%
+63%
INVESTMENT MOTIVATION*
# OF ENQUIRIES
AVG. MONTHLY VIEWS
US$1.20B Consumer enquiry value
Emigration 2.1%
Own Use 61.4%
Investment 31.8%
Education 23.4%
RICHMOND HILL5
MARKHAM6
YONGE & FINCH9
NORTH YORK3
NORTH ST JAMES TOWN4 THE BEACHES9
2VAUGHAN
8YORK
6ETOBICOKE
1DOWNTOWN
9WATERFRONT
CHINESE PROPERTY INVESTMENT FOCUS: CANADA Juwai.com
Sources: Juwai IQ Data 2016; 2016 Juwai.com consumer enquiry and view. *Note: Consumers enquiring may be driven by more than one motivation.
Chinese enquiries into Greater Vancouver property
2014 2015 2016
2015 2016
+22.5%
+244% -18%
INVESTMENT MOTIVATION*
# OF ENQUIRIES
AVG. MONTHLY VIEWS
US$425.7M Consumer enquiry value
24.0%
Emigration
Own Use 49.1%
Investment 34.5%
Education
SURREY9
VANCOUVER EAST9
NORTH VANCOUVER6
DOWNTOWN4
YALETOWN2
MARPOLE8
SOUTH SURREY5
1UBC
KITSILANO 2
FAIRVIEW 7
7.6%
CHINESE PROPERTY INVESTMENT FOCUS: CANADA Juwai.com
Sources: Juwai IQ Data 2016; 2016 Juwai.com consumer enquiry and view. *Note: Consumers enquiring may be driven by more than one motivation.
Chinese enquiries into Greater Montreal property
2014 2015 2016
2015 2016
+20.6%
+365%
+15%
INVESTMENT MOTIVATION*
# OF ENQUIRIES
AVG. MONTHLY VIEWS
US$217.9M Consumer enquiry value
23.7%
Emigration
Own Use 62.9%
Investment 29.9%
Education
4ÎLE BIZARD
5PIERREFONDS-ROXBORO
10SAINT-LAURENT
3CÔTE-DES-NEIGES-NOTRE-DAME-DE-GRÂCE
5LE PLATEAU-MONT-ROYAL
9NDG
1 LASALLE
WESTMOUNT10
DOWNTOWN7
VILLE-MARIE2
OLD MONTREAL8
POINTE-SAINT-CHARLES10
2.1%
CHINESE PROPERTY INVESTMENT FOCUS: CANADA Juwai.com
Source: Juwai IQ Data, 2016 Juwai.com consumer enquiry and searchCHINESE PROPERTY INVESTMENT FOCUS: CANADA
CHINA
90%OTHERS
10%
Vancouver
CHINA
88%OTHERS
12%
Toronto
CHINA
89%OTHERS
11%
Montreal
Search Origindisplays the locations where Chinese consumers are viewing properties from
Juwai top 3 sources of leads in Canada
Juwai.com
1 2 4
6 8
3 5
7 9 10
C$14.9M
Toronto, Ontario
Residential
2,638 sq m
5 years old
C$14.8M
Toronto, Ontario
Residential
1,673 sq m
13 years old
C$487,990
Toronto, Ontario
Residential
77 sq m
Completion in 2019
C$359,800
Toronto, Ontario
Residential
85 sq m
2 years old
C$549,900
Toronto, Ontario
Residential
88 sq m
1 year old
C$428,000
Vancouver, British Columbia
Residential
71 sq m
4 years old
C$250,000
Toronto, Ontario
Residential
50 sq m
Under construction
C$530,000
Calgary, Alberta
Residential
274 sq m
32 years old
C$6.9M
Calgary, Alberta
Residential
992 sq m
31 years old
C$858,000
Vaughan, Ontario
Residential
206 sq m
1 year old
Sources: Juwai IQ Data 2016, based on consumer views.CHINESE PROPERTY INVESTMENT FOCUS: CANADA
Top 10 most viewed property listings in Canada
Juwai.com
49% are men
51% are women
88% have children
READINESS TO INVEST CHINESE BUYER DEMOGRAPHICS
EDUCATION
30%
2%
Senior high school or
below
Bachelor's Degree
Master's Degree
Doctorate
13%
55%
EDUCATION
30%
Senior high school or
below
Bachelor's Degree
Master's Degree
13%
55%
2%
DoctorateDoctorate
INVESTMENT MOTIVATION*
AGEMONTHS
33%46+ yrs. old
<30 yrs. old9%
31-45 yrs. old58%
Savvy Investors | Prolifi c Shoppers | Mobile Savvy | Intrepid Travellers | Lifestyle-focused
2 millionChinese consumer
visit monthly
$700,000Average budget
Source: Juwai Consumer Enquiry Data 2016, Note: Consumers enquiring may be driven by more than one motivation.
41.3%7-12
3.6%>12
17.4%4-6
37.7%1-3
46.6%
Education
44.7%
Emigration 10.3%
Investment
INVESTMENT MOTIVATION*
4-6 1-3
46.6%
44.7%
Education
Emigration 10.3%
Investment
17.8%
Own Use
CHINESE PROPERTY INVESTMENT FOCUS: CANADA
Juwai Chinese consumers
Juwai.com
Mainland Chinese Buyers• Living in mainland China
• Looking at properties overseas
Example: Chinese buyer in Harbin city looking at property in Canada
International Chinese Buyers• Living outside mainland China
• Looking at international properties located
outside the country they’re living in
Example: Chinese buyer in Australia looking at property in Canada
Domestic Chinese Buyers• Living outside mainland China
• Looking at domestic properties located in
the country they’re living in
Example: Chinese buyer in Canada looking at property in Canada
CHINESE PROPERTY INVESTMENT FOCUS: CANADA
2
1
Key Chinese consumer segments
3
Juwai.com
4 key motivations for investing overseas
Whilst the world thinks of China as an
emerging market, Chinese view the
world as an emerging opportunity.
Whilst the world thinks of China as an
emerging market, Chinese view the
world as an emerging opportunity.
Sources: 1. The Canadian Magazine of Immigration: Chinese students Canada; 2. Hurun Report "Immigration
and the Chinese HNWI 2016"; 3. Hurun Report “Chinese Luxury Consumer Survey 2017"; 4. OECD 2016 Better
Life Index; 5. The Economist Intelligence Unit: Global Liveability Ranking 2016
Chinese parents often buy property for
children studying overseas, and Canada
is a top education destination – Chinese
students in Canada hit 119,335 in 2015, a
200% increase from the 39,850 Chinese
students recorded in 2004.1
60% of China's HNWIs intend to buy
overseas property over the next three
years.2 Ability to own freehold property
is attractive to Chinese buyers, and
international property is the most popular
form of overseas investment for Chinese.2
Education
Investment
55.5% of wealthy Chinese have either
migrated or are planning to move
overseas3, and Canada is the #3 most
popular emigration destination
for China's HNWIs – especially
Vancouver and Toronto.2
Emigration
Own Use
43% of rich Chinese buy property
abroad to live in.2 Property purchase
grows as Chinese become more
sophisticated and increasingly desire an
improved quality of life – something
Canada is famed for.4
CHINESE PROPERTY INVESTMENT FOCUS: CANADA Juwai.com
Different budgets, locations, and motivations
*Average budget based on where the Juwai consumer is from.
Mrs. HaoUS$2.17 million
My child is doing his Master's degree in Wellington. He already has Australian permanent residency, but wants to settle in New Zealand instead. He wants a property in a good neighbourhood with a convenient location, and with a garden for flowers & vegetables. A resale property is also ok.
Location: Dalian, Liaoning Province
Interested Location: Wellington, New Zealand
Property Type: Convenient location and good neighbourhood
Budget: US$2.17 million*
Purpose: Education & Lifestyle
Mr. ZhangUS$900,584
I’m seeking a house or an apartment in Vancouver for investment. It must have at least two bedrooms and be easy to rent out. My budget is C$1 million (US$900,584).
Location: Shanghai, Shanghai Municipality
Interested Location: Vancouver, Canada
Property Type: House or apartment to let
Budget: US$900,584
Purpose: Investment
Mr. FangUS$6.03 million
I’m a permanent resident of Australia and ready to purchase a property in Melbourne for self-occupancy.
Location: Tianjin, Tianjin Municipality
Interested Location: Melbourne, Australia
Property Type: Property for residence
Budget: US$6.03 million*
Purpose: Lifestyle
Ms. HeUS$300 million
I’d like to buy a Beverly Hills mansion with an internal size of 4500sqm and a budget of US$10-50 million. Additionally, I also want to purchase a five-acre land near the seaside in Greenwich, Connecticut. My total budget is US$300 million.
Location: Shenzhen, Guangdong Province
Interested Location: Beverly Hills, CA, USA
Property Type: Bevery Hills mansion + 5 acre land by sea
Budget: US$300 million
Purpose: Lifestyle
Ms. XiangUS$1.91 million
I’d like to buy three apartments worth €250,000 each (US$318,909) or a three- or four-bedroom villa with a budget of €750,000 (US$956,850) in Glyfada, Greece under the investment immigration programme. The property must be conveniently located with great amenities.
Location: Changzhou, Jiangsu Province
Interested Location: Glyfada, Greece
Property Type: Villa or 3 apartments, convenient location and great amenities
Budget: US$956,850/ US$318,909 x3
Purpose: Investment , Lifestyle & Immigration
Mr. ZhaoUS$1.89 million
I want to retire in Japan and am looking for a property there.
Location: Guangzhouo, Guangdong Province
Interested Location: Japan
Property Type: Property for retirement
Budget: US$1.89 million*
Purpose: Lifestyle
CHINESE PROPERTY INVESTMENT FOCUS: CANADA
Not all Chinese are the same
Juwai.com
If you are not on Juwai.com, Chinese buyers cannot see you.
Browse Juwai.com: Chinese buyer browses for property on Juwai.com, and may also spend time researching how to buy property.
Juwai Chinese Consumer Support Centre:Through online enquiry, email, phone or WeChat, they then contact the Juwai Chinese Consumer Support Centre – our team in Shanghai – which speaks with the buyer and translates the enquiry to English.
Contact Broker:Chinese buyer and their translated enquiry are sent to you.
THROUGH JUWAI CONSUMER SUPPORT CENTRE IN CHINA
1
2
3
Browse Juwai.com: Chinese buyer browses for property on Juwai.com.
View Online Listing Information: They inspect the Property Details pages and Chinese Company Pages to assess properties of interest and the sellers' credentials.
Collect Research: They compile research and contact information from the Chinese Company Pages and Property Details Pages in preparation for a trip to that country.
Contact Broker: The Chinese buyer contacts the broker upon arrival to the country, or just before they fly over. Or, they may just show up at the office location!
IN PERSON IN COUNTRY
1
2
3
4
Browse Juwai.com: Chinese buyer browses for property on Juwai.com.
View Online Listing Information: They inspect the Property Details pages and Chinese Company Pages to assess properties of interest and the sellers' credentials.
Send Local Family & Friends: They pass the information to someone they trust – like family or friends living there – to investigate further on their behalf.
Contact Broker: Chinese buyer's family or friend makes contact to ask about or inspect a property on the buyer's behalf.
THROUGH FAMILY & FRIENDS IN COUNTRY
1
2
3
4
How Chinese make contact
36%
34%30%
CHINESE PROPERTY INVESTMENT FOCUS: CANADA
Respond quicklyCall or email right away. If you’re not in China’s time zone, shift your hours a bit or have someone on the ground respond for you.
Focus on their needsProvide useful information relevant to key motivations: 1) Education oª erings, 2) Local Chinese community, 3) Investment yields, 4) Emigration/visa updates
CHINESE PROPERTY INVESTMENT FOCUS: CANADA
10 tips to better success with Chinese buyers
Use their Chinese nameCopy/paste their name in Chinese in email, or address them by surname over the phone (e.g. Mr. Chen). Even better, hire a Mandarin speaking intern.
Personalise your serviceInvite them to visit you – builds trust & guanxi, and familiarizes them with your city. Eat at a local Chinese restaurant or local cuisine, show them your o§ ce.
Make your intentions clearClearly state where you got their information from (their enquiry on Juwai.com) to remove confusion and add credibility.
Connect them with localsIntroduce them to local Chinese you know – breeds a sense of familiarity – and connect them with contacts oª ering services they need.
Use WeChat social media appCreate an account and ask them to add you on WeChat – fi rst way Chinese connect, and your most eª ective communication route.
Visit ChinaSee China fi rsthand to understand Chinese better. It’s also a chance to invite buyers for personal meet-up in their city.
Persistence is keyFollow-up regularly – stamina and tenacity is needed to push your message across. Some small talk helps build guanxi.
Think long-termSuccess with Chinese buyers can’t be rushed – work your leads, provide useful updates, and you’ll reap the fruits of your diligence.
Juwai.com
Please contact [email protected]
for more details.