chinese singles day business opportunities for australian exporters

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What Does China’s Singles Day Mean for Your Business?

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Page 1: Chinese Singles Day business opportunities for Australian exporters

What Does China’s Singles Day Mean for Your Business?

Page 2: Chinese Singles Day business opportunities for Australian exporters

Ian Bennet

Senior Manager, International TradeAustralian Business Consulting & Solutions

Page 3: Chinese Singles Day business opportunities for Australian exporters

Paula Martin

General ManagerAustralian Business Consulting & Solutions

Page 4: Chinese Singles Day business opportunities for Australian exporters

00:00:52: 1 billion00:06:58: 10 billion 01:00:00: 35.3 billion02:30:20: 50 billion

Tmall total (global) sales tracking

Wireless Transaction: 83.72 %

Page 5: Chinese Singles Day business opportunities for Australian exporters

Gerard Burg

Senior Economist, NAB

Page 6: Chinese Singles Day business opportunities for Australian exporters

11 /11 - China On Spending Spree

Sara Cheng Senior Manager, China PracticeAustralian Business Consulting & Solutions

Page 7: Chinese Singles Day business opportunities for Australian exporters

Chinese Singles Day

Page 8: Chinese Singles Day business opportunities for Australian exporters

Live record of 11/11/2015 Tmall sales

Page 9: Chinese Singles Day business opportunities for Australian exporters

Chemist Warehouse’s Sales on Tmall at 00:13am Today

Page 10: Chinese Singles Day business opportunities for Australian exporters

Chemist Warehouse’s Sales on Tmall at 1:00am today

Page 11: Chinese Singles Day business opportunities for Australian exporters

Chemist Warehouse’s Sales on Tmall at 1:23am today

Page 12: Chinese Singles Day business opportunities for Australian exporters

Number of Participated Businesses in Tmall on Chinese Singles Day

2009 2010 2011 2012 2013 2014 20150.00

5,000.00

10,000.00

15,000.00

20,000.00

25,000.00

30,000.00

35,000.00

40,000.00

45,000.00

No. of Business Participated in Tmall Chinese Singles Day

Page 13: Chinese Singles Day business opportunities for Australian exporters

Online B2C Retail Models

Independent Brand Store

Brand store on E-marketplacemanaged by your office in China

Brand store on E-marketplacemanaged by a Third Party in China

Multi-brands Speciality Storesmanaged by a Third Party in China

Order function on Chinese distributor’s website

Order function on your own website

Page 14: Chinese Singles Day business opportunities for Australian exporters

Unique Online-shopping Landscape in China

M-commerce

Alipay & Union

Pay

Fast delivery +

community warehouse

Prolific reviewers

Oligopoly market

Page 15: Chinese Singles Day business opportunities for Australian exporters

2015 Singles Day Tmall Best Seller - Honey

Page 16: Chinese Singles Day business opportunities for Australian exporters

2015 Singles Day Tmall Best Seller - Honey

How much is the sales on Tmall on Chinese Singles Day of 2015?

500,000 AUD ? 1,300,000 AUD ? (Pick me, pick me, pick

me) 2,000,000 AUD ?

Page 17: Chinese Singles Day business opportunities for Australian exporters

2015 Singles Day Tmall Best Seller - Honey

Page 18: Chinese Singles Day business opportunities for Australian exporters

2015 Singles Day Tmall Best Seller - Honey

Page 19: Chinese Singles Day business opportunities for Australian exporters

2015 Singles Day Tmall Best Seller - Honey

Page 20: Chinese Singles Day business opportunities for Australian exporters

2015 Singles Day Tmall – UGG Best Seller (UGG Australia)

Page 21: Chinese Singles Day business opportunities for Australian exporters

2015 Singles Day Tmall – UGG Best Seller (UGG Australia)

• Price: RMB 1,223 (AUD 222.36)• Number of total sales: 3,546 (AUD 788,501)

• You can have almost one million dollar sales from one SKU.

How many SKUs do you have?

Page 22: Chinese Singles Day business opportunities for Australian exporters

Export Growth China Program

Showroom Display

Online and Social media promotion

Offline business

matching and marketing

Brand Building

Leads Generating

MarketFeedbacks

Page 24: Chinese Singles Day business opportunities for Australian exporters

Program Participants

Page 25: Chinese Singles Day business opportunities for Australian exporters

Endorsement

Genuine Chinese buyer

Brand building

Benefits for Participants

Page 26: Chinese Singles Day business opportunities for Australian exporters

Go Live with Shanghai Office

Page 27: Chinese Singles Day business opportunities for Australian exporters

Online Promotion

6

Website Promotionwww.australianbusinesschamber.com.cn

Nova Spring Water Company page on Chamber’s Chinese website

Page 28: Chinese Singles Day business opportunities for Australian exporters

Marketing Events in China

Page 29: Chinese Singles Day business opportunities for Australian exporters

E-Platforms Cooperation

Page 30: Chinese Singles Day business opportunities for Australian exporters

Retail Chain Cooperation

Page 31: Chinese Singles Day business opportunities for Australian exporters

Expos and Trade Shows

Exhibit

Participate

Page 32: Chinese Singles Day business opportunities for Australian exporters

Media CoverageCBN TV: After the signing of ChAFTA, Australian enterprises flocked to China for businessCBN TV is the most influential financial TV channel with the highest audience rating in China

Oriental Finance Channel: Australian Business Chamber launched The Showcase of Australian Excellence ProgramThe channel is broadcasted 20 hours every day with a coverage of more than 30 provinces, autonomous regions and cities in China. The viewers reach 160 million audiences.

Page 33: Chinese Singles Day business opportunities for Australian exporters
Page 34: Chinese Singles Day business opportunities for Australian exporters

Paula is charged with designing and delivering forward thinking information, online resources and consulting services across a portfolio incorporating International Trade, OHS, Marketing, IR/HR and Business improvement services.

Export Growth China TeamPaula MartinGeneral Manager

Ian BennettSenior Manager, International Trade

With over 26 years’ experience, Ian helps SME’s achieve offshore success by providing trade advice, assisting with strategy development, export planning, implementation, and getting connected in overseas markets. He has excellent knowledge of offshore investment strategies and is well briefed on Australia’s many free trade agreements.

Sara ChengSenior Manager, China PracticeSara leads the China team in Sydney and China to deliver Export Growth China program.

With over 20 years’ experience in international trade and business consultancy both in China and Australia, Sara is a widely recognized expert on doing business with China and co-authored the book Engaging China–The Realities for Australian Business. Sara has assisted over 200 Australian companies with various business models across a broad range of industry sectors to successfully do business with China.

Xiao-Ya WeiChina Country Manager (Shanghai)

Xiao-Ya Wei has over 10 years’ experience working with Australia’s agriculture industry becoming the chief representative of the Australian wool industry in the Chinese domesticmarket. Xiao-Ya has a unique understanding of Australian and Chinese business culture and excels in working with Australian teams to devise strategies that resonate with Chinese customers and drive demand for Australian brands and products.

Alex WangChina Trade Advisor (Shanghai)

Alex has over 10 years’ experience in international trade and shipping industry both in China and overseas. His area of expertise includes trade marketing, logistics and supply chain management. He has an in-depth understanding of China local consumer market and business culture. His experience and passion always drive him to developinnovative and reliable solutions to international companies who are ready to step into China and assist them to achieve the long term offshore success in China.

Page 35: Chinese Singles Day business opportunities for Australian exporters

Danielle has over 7 years of experience in sales, marketing, business strategy consulting and international trade in various industries. With a deep understanding of both Australia and China’s business environment and consumer behavior, she provides practical and innovative business solutions to help SMEs achieve the best possible outcomes .

Export Growth China TeamDanielle SunChina Trade Advisor

Edith BowskillInternational Trade Advisor

Edith has over 7 years of experience in International Trade. She has assisted numerous clients, from small family owned entities to larger multi-nationals, with all aspects of their international journey. Edith has experience in organizing international trade delegations and worked as an Austrade Trade Start Adviser to help SMEs grow their export capabilities and expand their international presence.

Julian Courtney StubbsDirector Corporate and CommercialAustralian Business Lawyers & Advisors

Julian has considerable and longstanding expertise in Australia and overseas. He advises public and private sector clients as well as individuals. For nearly two decades he has advised clients across a wide range of industry sectors with respect to their corporate, commercial and other business needs. Julian is well known for his experience in CMT and other intellectual property rich sectors.

Mike LiuChina Trade Advisor

Fiona LiChina Trade Coordinator

Mike has over 8 years investment and trade experience with China . He has worked with leading investment banks analysing international business opportunities and assist clients with global trade and investment.

Fiona has over 10 years working experience in Australia, China and Malaysia, assisting businesses in the field of international trade and marketing. She is also an experienced account manager managing multiple projects.

Page 36: Chinese Singles Day business opportunities for Australian exporters

Sara Cheng

Senior Manager, China PracticeAustralian Business Consulting & Solutions/NSW Business [email protected]