chinwag insight: facebook marketing - adriana conte, visit britain - what's in a like
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Chinwag Insight: Facebook Marketing - Adriana Conte, Visit Britain - What's in a LikeTRANSCRIPT
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Facebook Marketing Conference
Adriana Conte – Social Media Programme Manager
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Brand recognition
• 12th biggest UK Brand on facebook with over 520,000 fans
• 100% social, 100% online• Fraction of the budgets of
other brands
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Social Importance
• 90’s you browsed• 00’s the search engine was king• 10’s it’s all about the power of friend’s
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The Next Big Step for converting…
• Facebook isn’t getting smaller
• Geo-Location is getting bigger
• Combine the two…
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10,000’s of checked-in Places on Facebook
CMSAll Places, no VB editorial control
Top 50 UK Places
VB editorially chosen Top 50 to launch
Growing to Top 500 and upwards
Rankings 100% driven by # of check-ins, taken from content in CMS
How does it work?
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Inspiration with Geo-location to drive Commercial
What’s Top What’s Nearby What’s Hot What Can I Buy
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Effect for Love UK ?
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Key Stats on the all important ROI
• Do people buy on social media?
• Are people influenced by social media?
• Which is the best channel to use?
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Key Stats on the all important ROI
• Do people buy on social media?29% more likely to convert with 58% bigger shopping baskets
• Are people influenced by social media?20,000 of our fans travelled to the UK last summer*
• Which is the best channel to use?FACEBOOK….of course!
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VisitBritain & Social Media
Any questions?