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CHIQUITA BRANDS INTERNATIONAL Corporate Strategies

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Page 1: CHIQUITA BRANDS INTERNATIONAL - · PDF fileCHIQUITA BRANDS INTERNATIONAL Corporate Strategies Second in a series of LS3P case studies. This case study focuses on the design of an efficient

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Page 2: CHIQUITA BRANDS INTERNATIONAL - · PDF fileCHIQUITA BRANDS INTERNATIONAL Corporate Strategies Second in a series of LS3P case studies. This case study focuses on the design of an efficient

CHIQUITA BRANDS INTERNATIONAL Corporate Strategies

Second in a series of LS3P case studies.

This case study focuses on the design of an efficient well-branded corporate headquarters for Chiquita Brands.

Michael Tribble, FAIA, RIBA Publisher

William D. Drennan, Assoc. AIA, LEED AP, CDTProject Manager

Margaret L. Lowder, LEED AP Editor

Michael Tl Tl Tlll Tl Tl Tl Tl Tlllll Tllll Tll Tl Tll TTl Tlll TTTll TTTTll TTTTribribribribribibbiribibibiriribbribibiiibririirrrrrrrrrirrrrr ble, FAIA, RIBA William D. Drennan, Assoc. AIA, LEED AP, CDT Margaret L. Lowder, LEED AP Editor

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32

INTRODUCTIONUnder a compressed schedule and a finite budget, LS3P was selected to program, plan,

design and deliver a global headquarters reflecting a ‘clean’ approach to the workplace

with design emphasis on future flexibility. Chiquita Brands International occupies Floors

10 through 16 of first generation space in the NASCAR® Plaza Tower. Corporate branding

standards were studied from the beginning to reinforce and incorporate elements into the

final design. The architectural program consolidates business units from multiple cities

and standardizes Chiquita’s workstation sizes.

The first four floors of the space are open office environments. Adjacent to the building

core are cork flooring and metal ceiling panels that demarcate major circulation paths

to dedicated copy and mail areas, collaborative ‘huddle rooms’ and an employee

breakroom. Outside of the core are unobstructed views and daylight. Chiquita primary

colors (blue and yellow) accent walls, floors and graphics. Secondary brand colors dot

the carpet among the workstations. The top floors are dedicated to the Main Reception,

Conference Center, Boardroom and Management Commi�ee. Monumental stairs with

translucent blue treads connect the top floors. Within these reception spaces are digital

exhibits and historical artifacts that showcase Chiquita’s history. Along with this

historical display, ‘Chiquita Banana’ lyrics are showcased on the connecting stair.

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54

CONTENTS

ENGAGE

DESIGN

TRANSFORM

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76

ENGAGEOur journey began with a visit to Chiquita’s existing

corporate headquarters in Cincinnati, OH and the explo-

ration of existing conditions and opportunities. This pro-

cess allowed for critical observation, allowing insight

into the strategies Chiquita had been employing in their

space. Alongside our observation were conversations

with employees and the Management Commi�ee. With

these dialogues we were able to explore challenges and

illustrate possibilities. This interaction allowed us to

quickly establish a rapport and trust with the team; this

lead to open communication ensuring any and all issues

could be freely discussed. It also allowed a prioritized

vision for the work to be developed incorporating not

only ‘needs’, but also ‘wants’.

The consensus among employees and stakeholders was

for a be�er, more modern work environment. The envi-

sioned interior design and architecture needed to exhibit

a functional style and branding strategy which were

neglected previously.

ESTABLISH GOALS

• Client Directives

GATHER DATA

• Investigate Existing

PROGRAMMING

• Documentation

SPACE PLANNING

• Test Programming

SELECT CONTRACTOR

• The Last Component

CHARRETTE

• Schematic Design

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98

ESTABLISH GOALSClient Directives

At the project onset

guiding tenets were

established to safeguard

the process and keep

all parties aligned

and in balance; these

principles became our

strategic vision. With

the tight schedule it was

important to keep our

goals simple, standardized

and sustainable so that

in the end the ‘senses’

were heightened but not

overwhelmed. These

tenents guided each

meeting and provided

continuity for the whole

project process.

• Branding: color and culture

• Accessible/Collaborative

spaces

• Light and Bright

• ‘Just In Time’ approach

• Material availability

• Fluid Process

• Purposeful design

• Material selection

• Constructability

• Cost/time effective

• Interchangeability

• Building System Integration

• Environmental Stewardship

(LEED Gold)

• Durable Selections

• Timeless/flexible design

SCHEDULE SIMPLISTIC STANDARDIZED SUSTAINABLE SENSESPROJECT PRINCIPLES

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1110

GATHER DATAInvestigate Existing

The first step was to

gather data through tours

and interviews at the

existing Cincinnati, OH

headquarters. This trip

allowed us to perform

analyses and generate

an initial program and

stacking diagrams as

well as get a sense of the

existing employee culture.

We explored cultural /

company artifacts and

thoughts / solutions

regarding materials and

colors previously used.

We also investigated

Chiquita’s history and

community involvement.

Stacking Session

Existing Building Tour

Stacking result of two-day data gathering sesson Cincinnati Stacking Session

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1312

Existing Space Analysis

PROGRAMMINGDocumentation

Programming began

with analyses of existing

spaces and types. It was

determined that adopting

simplified standards would

respect the project goals

and develop an ideology

toward the new workplace

environment. Standard

sizes and limited options

of workstations and office

sizes provided a module

that made for simplified

future flexibility.

Existing Space Standards

10th Floor Program DocumentationSmall Workstation Standard 6 x 8

Large Workstation Standard 12 x 8

STANDARDIZATION

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1514

10th Floor Space Plan

SPACE PLANNINGTest Programming

The space plan takes

advantage of the long

narrow floorplate with

open offices along the

expanses of exterior

glazing. Offices and

meeting spaces are

typically placed at the

ends of the floors with

common areas placed

within the core. Common

spaces include storage,

copy/print areas,

breakrooms and smaller

meeting rooms dubbed

‘huddle rooms’.

11th Floor Space Plan

12th Floor Space Plan

14th Floor Space Plan

15th Floor Space Plan

16th Floor Space Plan

12th and 15th Floor Axons

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1918

SELECT CONTRACTORThe Last Component

Due to schedule

constraints, Integrated

Project Delivery was

deemed a key option to

meet both the schedule

and provide accurate cost

estimate. A select list

of general contractors

was invited to provide

qualifications. From the

qualified list of seven,

three were selected for

interview with the contract

awarded to Rodgers

Builders. The selection

was based on experience,

fee and personnel. The

integration also allowed

for early budget and

constructability review.

ID Task Name Duration Start Finish

1 Preconstruction 78 days Wed 1/11/12 Mon 4/30/12

2 GC Interviews 1 day Wed 1/11/12 Wed 1/11/12

3 Selection / Notification 5 days Thu 1/12/12 Wed 1/18/12

4 Cost Estimating / GMP 10 - 14 42 days Tue 1/31/12 Wed 3/28/125 Cost Estimating of SD Package 10 days Tue 1/31/12 Mon 2/13/12

6 Outline Early Release Packages 5 days Mon 2/13/12 Mon 2/20/12

7 Cost Estimating of DD Package 15 days Thu 2/16/12 Wed 3/7/12

8 Early Release Package Subcontractor Release & Procurement 25 days Mon 2/20/12 Mon 3/26/12

9 Cost Estimating of CD Package 15 days Mon 3/5/12 Fri 3/23/12

10 AE Review of DD Package 1 day Thu 3/8/12 Thu 3/8/12

11 Owner Review of DD Package 1 day Mon 3/12/12 Mon 3/12/12

12 Notice to Proceed 1 day Tue 3/13/12 Tue 3/13/12

13 Finalize GMP 3 days Mon 3/26/12 Wed 3/28/12

14 Cost Estimating / GMP 15 - 16 64 days Tue 1/31/12 Mon 4/30/1215 Cost Estimating of SD Package 10 days Tue 1/31/12 Mon 2/13/12

16 Cost Estimating of DD Package 15 days Mon 3/5/12 Fri 3/23/12

17 Outline Early Release Packages 5 days Mon 3/19/12 Mon 3/26/12

18 AE Review of DD Package 1 day Mon 3/26/12 Mon 3/26/12

19 Owner Review of DD Package 1 day Tue 3/27/12 Tue 3/27/12

20 Notice to Proceed 1 day Wed 3/28/12 Wed 3/28/12

21 Early Release Package Subcontractor Release & Procurement 25 days Mon 3/26/12 Mon 4/30/12

22 Cost Estimating of CD Package 15 days Mon 4/2/12 Fri 4/20/12

23 Finalize GMP 3 days Mon 4/23/12 Wed 4/25/12

24 Design 45 days Mon 1/30/12 Fri 3/30/12

25 Floors 10th - 14th 25 days Mon 1/30/12 Fri 3/2/1226 Schematic Documents 1 day Mon 1/30/12 Mon 1/30/12

27 Design Documents 1 day Wed 2/15/12 Wed 2/15/12

28 Construction Documents 1 day Fri 3/2/12 Fri 3/2/12

29 Floors 15th - 16th 45 days Mon 1/30/12 Fri 3/30/1230 Schematic Documents 1 day Mon 1/30/12 Mon 1/30/12

31 Design Documents 1 day Fri 3/2/12 Fri 3/2/12

32 Construction Documents 1 day Fri 3/30/12 Fri 3/30/12

33 Permitting 45 days Mon 2/6/12 Fri 4/6/12

34 Apply for Express Review 1 day Mon 2/6/12 Mon 2/6/12

35 10 - 14 Permit 5 days Mon 3/5/12 Fri 3/9/12

36 Apply for Express Review 1 day Mon 3/5/12 Mon 3/5/12

37 15-16 Permit 5 days Mon 4/2/12 Fri 4/6/12

38 Construction 138 days Wed 3/14/12 Fri 9/21/12

39 Floors 10th - 11th 68 days Wed 3/14/12 Fri 6/15/1240 Mobilize 1 day Wed 3/14/12 Wed 3/14/12

41 MEP OH RI 13 days Thu 3/15/12 Mon 4/2/12

42 Framing 9 days Tue 3/20/12 Fri 3/30/12

43 Wall & Ceiling Rough - In 11 days Mon 3/26/12 Mon 4/9/12

44 HTF Walls & Ceilings 13 days Tue 4/10/12 Thu 4/26/12

45 Interior Finishes 20 days Fri 4/27/12 Thu 5/24/12

46 Systems Furniture Install 7 days Fri 5/11/12 Mon 5/21/12

47 MEP, LV Finals 3 days Tue 5/22/12 Thu 5/24/12

48 Rodgers Punch 8 days Fri 5/25/12 Tue 6/5/12

49 Loose Furniture Install (After Hours) 2 days Fri 5/25/12 Mon 5/28/12

50 TCO 2 days Mon 5/28/12 Tue 5/29/12

51 CO 1 day Wed 5/30/12 Wed 5/30/12

52 Owner Occupy 1 day Thu 5/31/12 Thu 5/31/12

53 Owner Punch 8 days Wed 6/6/12 Fri 6/15/12

54 Floor 12 73 days Thu 3/22/12 Mon 7/2/1255 Mobilize 1 day Thu 3/22/12 Thu 3/22/12

Selection / Notification

Cost Estimating of SD PackageOutline Early Release Packages

Cost Estimating of DD PackageEarly Release Package Subcontractor Release & Procurement

Cost Estimating of CD PackageAE Review of DD Package

Owner Review of DD Package

Cost Estimating of SD PackageCost Estimating of DD Package

Outline Early Release Packages AE Review of DD PackageOwner Review of DD Package

Early Release Package Subcontractor Release & ProcurementCost Estimating of CD Package

Design Documents

Schematic DocumentsDesign Documents

Construction Documents

Apply for Express Review

Apply for Express Review15-16 Permit

MobilizeMEP OH RI

FramingWall & Ceiling Rough - In

HTF Walls & CeilingsInterior Finishes

Systems Furniture InstallMEP, LV Finals

Rodgers PunchLoose Furniture Install (After Hours)

CO

Owner Punch

Mobilize

1/1 1/8 1/15 1/22 1/29 2/5 2/12 2/19 2/26 3/4 3/11 3/18 3/25 4/1 4/8 4/15 4/22 4/29 5/6 5/13 5/20 5/27 6/3 6/10 6/17 6/24 7/1 7/8 7/15 7/22 7/29 8/5 8/12 8/19 8/26 9/2 9/9 9/16 9/23 9/30 10/7 0/1 0/2 0Jan Feb Mar Apr May Jun Jul Aug Sep Oct

Task

Progress

Milestone

Summary

Rolled Up Task

Rolled Up Milestone

Rolled Up Progress

Split

External Tasks

Project Summary

Group By Summary

Deadline

Page 1

Project: ChiquitaScheduleVersion#4Date: Tue 2/28/12

BUDGETS

SCHEDULES

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2120

CHARRETTESchematic Design

At the culmination of

the programming, space

planning and general

contractor selection, a

formal charre�e and

presentation of the work

allowed for the sharing

of a large quantity of

information both quickly

and simply. Decision-

makers received the same

information in the same

format at the same time

with comments actively

engaging the design team

providing for real-time

action.

Charrette Meeting with Chiquita Executives (here and above) Charrette Meeting with Chiquita Executives (here and above)

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DESIGNThrough our engagment and foundation of Project

Principles, it was clear that Chiquita was seeking a

21st century workplace providing for greater flexibil-

ity and productivity. Their goal was to preserve and

instill the brand of Chiquita within the workplace and,

subsequently, the workforce. The workplace strategy

responds to the hinderences of their previous space and

addresses the needs of employee satisfaction. Open,

collaborative environments are washed in natural light

and punctuated by bright brand colors. Engagement

and activity are encouraged among the space’s inhabit-

ants, and illustrations of the company’s social outreach

and the message of healthy living enliven the core of

each floor.

The colorful and welcoming lobby of this global head-

quarters is respectful to employees, visitors and stake-

holders alike. ‘Miss Chiquita’, debossed in an area of the

front desk, gleefully welcomes everyone. Expansive

floor-to-ceiling glass provides the backdrop of a lush,

natural vista. Brand values are subtlely expressed: Pure,

Clean, Simple.

BRANDING

• Resources

• History and Stickers

• Social Responsibility

WORKPLACE

• Design Standards

• Branding Link

• Finishes

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Historical Marketing Ads Historical Miss Chiquita

BRANDINGResources

With one of the most

recognizable brands and

historically significant

icons, ‘Miss Chiquita,’ the

wealth of raw data in

the form of images, ads,

video, etc. was almost

overwhelming. The

dissemination of these

resources led to the essence

of the brand, the story to

be told within the space.

With its nod to activity,

community and history,

the embodiment of the

success of Chiquita is

established and shapes the

decisions made within the

space by the employees.

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2726

Historical Photographs

BRANDINGHistory and Stickers

The montage to the left

speaks of the vast history

of shipping in Chiquita’s

past. Although they no

longer ship their product

on their own vessels, they

pay great homage to the

fleet.

One of the most simple,

yet most fun, historical

branding elements is

the Chiquita sticker. The

stickers are a source

of brand identity and

outreach for the company

(through design contests,

movie premieres, etc.).

chiquitabananas.com

ch m

chiquitabananas.com

c

m

chiquitabananas.com

©Fox

chiquita.com/rio chiquita.com/rio

©Fox

chiquita.com/rio chiquita.com/rio

©Fox

chiquita.com/rio chiquita.com/rio

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2928

BRANDINGSocial Responsibility

‘Go. Be. Love.’ Chiquita’s

internal mantra relates

to the core aspects of

their corporate culture.

Through workshops and

conversations, LS3P

worked closely with the

CEO, Human Resources

Director and Marketing

teams in order to showcase

Chiquita’s iconic branding

elements within the

space. These working

sessions allowed for

greater understanding of

the flexiblity of the brand

guidelines in order to

offer the most compelling

visualization within the

workplace.

Chiquita Core Values Chiquita Standard Graphics

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WORKPLACEDesign Standards

The workplace design

standards were simplified

early in the process and

generically specified for

bidding purposes. As

part of this procurement

process, four major

furniture manufacturers

were selected to provide

presentations, mockups

and budgets of the

systems designed for the

workplace. Simplified

parts inventories and

accessories were an

integral feature of the

design of the standard

systems. Manufacturers

were asked to present

“added value” as part of

their response to the Basis

of Design. Systems Furniture Standards

Bid Document Plan

Systems Furniture Mockup ReviewSystems Furniture Mockup Review

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3332

WORKPLACEBranding Link

With the systems furniture

manufacturer determined

(Steelcase), finish

standards were selected

and applied to the systems.

From that beginning,

freestanding furnishings

were identified and

the finishes, although

standardized, were

selected to enhance the

branding concepts by

floor. Punctuations of

personality and fun within

the work environment

were also key elements

in the furniture finishes

selection criteria.1 Touchup on overhead.

2 Clean end of overhead

3 Replace chair frame

4 Put casegoods back against wall

needs surge protector

5 Touchup on edge

6 Touchup file

7 Replace overhead door

8 Chip of edge of worksurface

9 Level overhead doors

10 Replace top

11 Tradeout corner post

12 Clean or replace top

13 Whiteboard missing

14 Piece missing

15 Edge of top smashed

16 Request electrical @ top T27 table

17 FYI No review of thie offic. Occupied.

18 Not installed yet

16th Floor Cube and Freestanding PUNCHLIST

Note: bookcases in O3 offices not installed at time of punchlist

12th Floor Space Allocations

15th Floor Space Allocations

16th Floor Space Allocations

16th Floor Punchlist Furniture Finishes

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3534

WORKPLACEFinishes

Each floor was assigned

a color that relates to

the Chiquita brand, with

Chiquita Blue being a

common accent color on

all floors.

The accent colors greet

you in each elevator lobby

and are then applied to

standard materials on each

floor. This method allows

for stability and equality

of finishes while enhancing

personality. Carpet tiles

interspersed with the

Chiquita Blue and other

accent floor color make up

the typical floor finish; cork

floors encircle and identify

the core circulation path.

10th Floor Finishes

11th Floor Finishes

12th Floor Finishes

14th Floor Finishes

15th Floor Finishes

16th Floor Finishes

SENSES

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3736

TRANSFORMThe creation of a space from an empty core/shell is

similar to starting an essay with a blank piece of paper.

Careful consideration of design elements, branding,

furniture selection, etc. was complete, but the physi-

cal manifestation and inhabitation of the space was

just beginning. Our tight schedule had compressed our

ability for further exploration, but a new energy and

excitement took over as the transformation of the space

moved along with progress measured daily.

In fact, this ‘speed to market’ enabled validation of our

client’s belief in us and the new design. At each mile-

stone excitement increased, progress was shared and

more employees decided to make the move to the new

headquarters than had been expected. In place, recog-

nition of the freshly illustrated ‘Go. Be. Love. Chiquita’

offered a welcome energy to the personnel. This encour-

agment of purpose not only grounds the employees of

Chiquita, it propels them into action with purpose.

BRANDING

• Elevator Lobbies

• Breakrooms

• Community Service

• History Wall

• Copy Areas

• Exterior

WORKPLACE

• Open Work Spaces

• Private Work Spaces

• Collaborative Spaces

• Meeting Spaces

• Social Spaces

SUSTAINABILITY

• LEED Gold

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3938

BRANDINGElevator Lobbies

Elevator lobbies provide

the first impression of each

floor. Accent colors are

introduced here on doors

and soffits. ‘Miss Chiquita’

herself provides a warm

welcome to employees

and visitors alike. Imagery

related to the wide array of

globally available product

is also introduced within

this space and is meant

to be interchangeable or

refreshed as required.

10th Floor Elevator Lobby10th Floor Elevator Lobby Graphic Designs

11th Floor Elevator Lobby Graphic Designs

12th Floor Elevator Lobby Graphic Designs

14th Floor Elevator Lobby Graphic Designs

11th Floor Elevator Lobby

12th Floor Elevator Lobby

14th Floor Elevator Lobby

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Breakroom Graphics

BRANDINGBreakrooms

GO! Break Rooms

reflect the active side

of the Chiquita brand.

Promoting healthy

snacking and active

lifestyles, these engaging

spaces span the core of

the building. An energy

pulses through as people

come and go on ‘banana’

days or to find other

snacks and beverages.

The breakrooms also

encourage social

interaction at tables

and whiteboards or ad

hoc meetings. Banana

stickers were enlarged and

printed on magnetic sheets

allowing staff some fun,

active brand engagement.

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4342

BRANDINGCommunity Service

BE! The statement

portrayed here is that

sustainable practices and

community outreach both

home and abroad are

integral to the mission of

Chiquita. The company’s

fingerprint left in the

real world is represented

here on the wall overlaid

with photos displaying

ecological and sociological

awareness. These displays

are designed to be moved

between floors and

replaced as new projects

are unveiled.

Community Service Graphics

SIMPLISTIC

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Open Area Historical Graphics

BRANDINGHistory Wall

LOVE! Illustrating

respect of the brand and

its incredible history is

represented by archived

historical photographs

overlaid with past

advertisements and

promotions. The collection

represents Chiquita’s roots

through the reality and

the fantasy of the brand

through the years.

10th Floor Historical Graphic Designs

11th Floor Historical Graphic Designs

12th Floor Historical Graphic Designs

14th Floor Historical Graphic Designs

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4746

Copy Area Graphic Design Studies (here and above)

BRANDINGCopy Areas

The employee copy/

print areas provide

consolidations of key office

functions but also allow

for posting of internal

policies and knowledge.

Each of these copy centers

displays product imagery

overlaid with the corporate

values posters: Integrity,

Respect, Opportunity and

Responsibility.

Copy Area

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4948

BRANDINGExterior

Chiquita was adamant

that their brand become

an integral part of their

new community. For this

effort, it was decided that

a physical embodiment of

the brand was required.

The skyline of the City

of Charlo�e offered an

enticing opportunity.

Not populated by

many corporate icons,

Chiquita made the bold

decision to illustrate

their commitment to the

community by adding their

core ‘sticker’ to their new

home. The two Chiquita

signs are the largest of

their kind in the world.

Exterior Sign Unveiling

Celebrating the Unveiling

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5150

WORKPLACEOpen Work Spaces

The open workplace is

inhabited by standard

workstations accented

with blue on the shared

partition walls. Flexibility

in size and parts

standardization allows

for future reconfiguration.

Glass panels allow for

openness to views and

natural light.

Systems Furniture in Open Area Work Spaces

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5352

WORKPLACEPrivate Work Spaces

Private work spaces are

typically located either

internally or on the ‘short’

side of the building. These

offices are fronted by

floor to ceiling glass to

enhance transparency and

encourage communication.

The desking is also

designed to offer easy

collaboration among

employees.

‘Barn Door’ style sliding

glass doors are used to

maximize floor space

allowing for tighter space

standards for enclosed

offices.

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Collaborative Space on 12th Floor

WORKPLACECollaborative Spaces

Impromptu and flexible

spaces to encourage

creativity and shared

activity are placed

throughout the work

environment on each floor.

These small collaborative

places are available to all

of the workforce.Collaborative Space on 16th Floor

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WORKPLACEMeeting Spaces

The greatest concentration

of meeting spaces is

organized in a suite on the

main reception floor. This

allows for easier public

access while maintaining

separation from the secure

workplace. The suite

includes multiple room

sizes to accommodate a

myriad of meeting styles

and configurations. The

suite also includes a

separate prefunction space

and catering kitchen.

P

15th Floor Conference Room

16th Floor Executive Conference Room

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Executive Waiting

WORKPLACESocial Spaces

Similar to Collaborative

Spaces, Social Spaces are

placed throughout the

work environment. These

spaces serve not only as

prefunction areas, but

also as less purposeful

gathering areas. The

spaces are less formal and

structured to encourage

simple interaction which

is a key component of

employee health and well-

being. These social spaces

ease barriers between

people and allow for

natural team building.

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SUSTAINABILITYLEED Gold

Sustainability is a

global goal of Chiquita,

both social and

environmental. For

their new headquarters,

the requirement to be

sustainable in the interior

design and upfit was an

easy early decision. The

ultimate goal was to

obtain a Silver certification

in the LEED rating system

of the USGBC. As with

most projects seeking

certification, LS3P elects

to achieve more credits

than are required. These

additional points, along

with several key decisions

by Chiquita, lead to a

be�er than expected Gold

Certification.

LEED Checklist

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INSIGHTCorporations are ever-evolving in their response to ever-changing consumer needs and

tastes. These evolutions require an organization to be agile in order to adapt and grow.

Chiquita is no different in this respect, but they were different in their desire for relocation

in order to spark an evolution of their corporate culture.

Many clients and their projects are defined by their processes, what they do or have

done. Chiquita required a revised process, one that moved them to decide faster and think

further. In this process the cultural rejuvenation created a new expression of the fresh

and active aspects at the core of their brand. The arrival of new space and standards

marks the commitment of Chiquita to respond to their multi-national and multi-

generational workforce.

Chiquita looked to LS3P for guidance and direction. We were able to establish trust early

through our experience and to provide open, honest and fun collaboration. This constant

communication afforded LS3P the opportunity to be immersed in the iconic brand and

delve into Chiquita’s needs. Our development of the Project Principles was a key outcome

of this entrenchment, and one that lead to ultimate decisions in order to maintain budget,

schedule and quality. These principles also allowed the entire team to be be�er stewards

of the brand. The final deliverable is an environment that fosters global understanding

and encourages local interaction for the future of the Chiquita Brand.

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ELECTROLUX LINCOLN HARRIS LS3P ASSOCIATES LTD.

Kevin Scott, CEO

Mary Kay Kopf

Thomas Vining

Jacob Burroughs

Danny Jerome

Lisa Rowland

Sharon White

Angela Criscuolo

Beth Batanides

George Johnston

Liz Long

Mike Hill

Melanie June

Mike Stiene

Richie Faulkenberry

Ron Steen

Scott Linhardt

Jeff Floyd, Principal

Richard Bing

David Byington

Rachel Byington

William Drennan

Scott Ferguson

Carlota Longo

Margaret Lowder

David Loy

Cameron Wilson

THE TEAM

MEP Engineers

CONSULTANTBARRETT, WOODYARD & ASSOCIATES, INC.

Sco� Lowery

Brad Rabinowitz

Jeff Schoch

Endrias Woldegiorgis

Will Caulder, Executive-in-Charge

Thomas Dunning

Will Myer

Seth Spurlock

Brandon Sallee

Josh Schlechty

Owner

CHIQUITA BRANDSArchitect

LS3P ASSOCIATES LTD.Jeff Floyd, Principal

David Byington

Janet Caponi

Jeff Del Sordo

William Drennan

Sco� Ferguson

Carlota Longo

Margaret Lowder

David Loy

Vincent Spencer

Sivilay Xayasaene

Fernando Aguirre, former CEO

Ed Lonergan, CEO

Andrew Ciafardini

David Epling

Kevin Holland

Kim Moening

Brian Newton

Jack Ortman

Thelma Rockhold

Irene Sandoval

Angie Schmidt

Bud Stenz

Stan Witkowski

Building Owner / Construction Mgr.

TRINITY PARTNERSSherrie Chaffin

Tom Cichocki

Jay Coombs

Tracey Haynie

Gregory Schild

Jason Scippo

Laura Wilson

Broker

CUSHMAN/WAKEFIELD/THALHEIMERCristy Nine

Ralph Oldham, Jr.

Graphic Design

CONSULTANTMa�hew Sheriff

Structural Engineers

CONSULTANTKINGGUNN ASSOCIATES

Larry McGinnis

Contractor

RODGERS BUILDERS

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9107-117150 Resides in the permanent collection of LS3P’s Digital Project Library and is subject to all copyrights and restrictions.

Distribution only with the express permission of LS3P ASSOCIATES LTD.

Copyright © 2013 LS3P ASSOCIATES LTD.

Website: www.ls3p.com

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SECOND IN A SERIES OF LS3P CASE STUDIES