ch&la webinar october 2015 - why hospitality is now a science and not just an art
TRANSCRIPT
Why Hospitality is Now aScience and Not Just an Art
Presented byRobert A. Rauch, CHA
Digital MarketingDigital Marketing
Social Media MarketingSocial Media Marketing
Real-Time MarketingReal-Time Marketing
Mobile: the New “Walk-In”Mobile: the New “Walk-In”
Web 2.0Web 2.0Image Credit: http://cdn.business2community.com/
OTAs
GDS
Quality of Traveler
Hotel Website Direct
Distribution Channel ManagementDistribution Channel Managementfor Driving New Revenuefor Driving New Revenue
Image Credit: http://www.hotelogix.com/
Revenue ManagementRevenue Management
Image Credit: http://www.litmos.com/
Manage OTAsManage OTAs
PackagingPackaging
Risk FactorsRisk Factors
Evolving TravelerEvolving Traveler
Consumer BehaviorConsumer Behavior
Top Trends for Success in 2016 Millennial Mindset
Innovative Technology
International Visitors
Booking More Profitable Business
Sharing Economy
WHAT’STRENDING?
Image Credit: http://sanctuaryucc.org/
Avid Technology Users Find Great Value in
Social Interaction Large Focus on Finding
a Work-Life Balance
Identifying MillennialIdentifying Millennial Mindset TravelersMindset Travelers
Image Credit: http://globalprtrends.com/
Extend Business Trips
Spend for Experience
Well Traveled
Excellent Eye for Service
Communal Spaces
Millennial Mindset Travel PatternsMillennial Mindset Travel Patterns
Image Credit: http://huffpost.com/
Image Credit: http://switzercreative.com/
Responsive Design, Mobile Check-In Responsive Design, Mobile Check-In
& Clean Web Presence& Clean Web Presence
Image Credit: https://capp-usa.org/
RevPAR Growth
Length of Stay
Direct Bookings
Repeat Business
Book More Profitable BusinessBook More Profitable Business
Image Credit:http://www.snapinmedia.com/
Wow customer service
Reviews
Social Media Marketing
Reputation ManagementReputation Management
Chinese Travelers 2016Chinese Travelers 2016& Beyond& Beyond
Visa Waiver Program
Longer Stays
Spend More Money
Most Spoken Language:
Mandarin Chinese
Image Credit: http://cdn.travelpulse.com/https://hmgmanagement.files.wordpress.com/
Sharing EconomySharing Economy
Threat ofNew Entrants
Bargaining Power
of Buyers
Bargaining Power
of Suppliers
Threat of SubstituteProducts
RivalryAmongExistingFirms
Porter’s Five ForcesPorter’s Five Forces
@truehotelguruHotelGuru.com
Robert A. RauchCEO & Founder, RAR Hospitality
Thank You!Thank You!