Chocolate - advert

Kialli, Maile and Seema

Venus – Links to target audience, women. Chocolate Rose – French accent , adds

romance Innocent Temptation

Name

Same woman’s voice each time different set up for each

advertisment

“It only takes one bite…” “Break off a piece” “For the rainy days” “Give into the temptation”

Slogan

Chocolate lovers Particularly women Indulgent

Audience

Advert one

Targeted at the working woman. Comes home from work, sits of sofa

relaxing , reading a magazine. Attractive muscular man walks in

with chocolate on a cushion Hands chocolate to women Women tastes chocolate, cheesy

music and wind

Content

MUSIC

Classical Smooth Relaxing Relates to theme of

add

Generic Features

http://www.youtube.com/watch?v=6QNqxTuCJLY&sns=em

SLOGAN

“Break off a piece”“It only takes one bite…”

Starts with loud busy noise, to alert attention

Woman's voice… “rough day??? I know exactly what you need… the new chocolate (place name here) is the perfect thing to make your days brighter , available at all convenience stores.”

Music starts, same music piece as television advertisements

Name of chocolate

Slogan (in flirty woman's voice)

Radio Advert

Appeals to social women

Bunch of friends meet for lunch. All speaking loudly over each other

One pulls chocolate bar out of bag and breaks of a piece

Music suddenly stops all the friends look at the woman

Cuts to poster page with chocolate bar on it

Goes back to women all eating the bar (with same instrumental) and voice over of the slogan.

Advert 2

Desperate housewives

Targets stressed out mothers.

Few seconds of a busy stressed mum shuts the door and stands behind it stressed she sees the chocolate bar and smiles and eats it.

Same music and slogan

Sponsorship