26 Indian Gaming January 2010

The Choctaw Nation of Oklahoma has partnered withNASCAR’s Richard Childress Racing, the Dallas

Mavericks, Dallas Stars and Texas Rangers as they introducethe new, multi-million dollar Choctaw Casino Resort inDurant, Oklahoma, February 9-14.

At the Dickies 500 NASCAR Sprint Cup Series race atTexas Motor Speedway in November, Casey Mears wasbehind the wheel of the No. 07 Choctaw Casino ResortChevrolet Impala SS. After 332 laps, Casey Mears finished21 out of 43 drivers.

“Richard Childress Racing’s partnership with the ChoctawCasino Resort provided a great opportunity to showcase theexpansion that’s taking place there to a live national audience,”said RCR’s Ben Schlosser, Senior Vice President, BusinessOperations. “We’re grateful to everyone with the ChoctawNation who was involved in creating this program and lookforward to other possible opportunities.”

The Choctaw Nation of Oklahoma also has signed on asthe official casino sponsor for the Dallas Mavericks, DallasStars and Texas Rangers. According to Executive Director ofGaming for the Choctaw Nation Janie Dillard, “ChoctawCasino Resort is proud to align our brand with such greatsources of entertainment for the Dallas Fort Worth Metro-plex. The opportunity to partner with these teams helps uselevate the promotion of Oklahoma’s newest destination.”

“We are grateful to everyone with the Choctaw Nation

involved in this sponsorship and we sincerely look forward toother possible opportunities,” said Ben Cahalane, VicePresident of Corporate Partnerships for the Dallas Stars.

Along with premium signage, radio spots, scoreboardfeatures and placement in programs, the Choctaw CasinoResort will offer basketball, hockey and baseball fanssweepstakes offers through www.mavs.com, www.dallasstars.comand www.texasranger.com, as well as coupons on the back ofselect tickets and special deals for fans sitting in “luckysections” throughout the season.

BRANDING

Choctaw Casino Resort Bets On NASCAR, Dallas Mavericks, DallasStars and Texas Rangers

From left to right: Choctaw Nation Assistant Chief Gary Batton,Casey Mears and Choctaw Nation Council Member Anthony Dillard.

January 2010 Indian Gaming 27

“The Choctaw Casino Resort’s sponsorship for the Mavsis huge,” said Price Johnson, Director of Corporate Sponsor-ships for the Dallas Mavericks. “It is a great opportunity toshowcase the casino and resort expansion that is currently tak-ing place.”

The new Choctaw Casino Resort will open its doors onFebruary 9, 2010, and according to Chief Gregory Pyle of theChoctaw Nation of Oklahoma, “The new casino and resortwill bring economic boom to the community by adding newjobs and economic growth while providing services to meetthe needs of tribal member.”

TheChoctawCasino Resort will offer guests a 110,000 sq.ft.casino which houses approximately 3,000 slot machines, 30poker tables and 38 table games including Blackjack, ThreeCard Poker, Let It Ride, Ultimate Texas Hold’em, Pai GowPoker, Mini Baccarat and Roulette.

Overnight guests can look forward to the new 204,000 sq. ft.hotel that will offer 330 rooms ranging from double queensto executive suites, an indoor/outdoor pool, fitness center,business center and full-service spa.

“The contributions and dedication of employees and tribal

leaders have earned the Choctaw Nation a reputation ofbeing one of the premier gaming destinations in Oklahoma,”said Dillard. “When we open the new Choctaw Casino Resortin February, we will offer a luxurious experience that will givetourists yet another reason to visit the Texoma area.”

Along with a luxurious experience, Choctaw Casino Resortalso will be offering guests discounted room rates and achance to win $500,000 in cash and Lexus® giveawaysduring their grand opening scheduled February 9-14, 2010.

Like all Choctaw Casinos, the new Choctaw Casino Resortin Durant, Oklahoma, will help fund necessary services suchas health care, educational programs, housing and manyother social services for Native Americans. Choctaw Casinosand the Choctaw Nation continue to be a vital part of areacommunities where they provide jobs to both Indians andnon-Indians, help build roads, assist local schools, and donatethousands of dollars to community-based programs, charities,fundraisers and wherever a need exists. �

For more information about Choctaw Casinos, visitwww.choctawcasinos.com.

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