choice...gateway to engagement
DESCRIPTION
Our lives’ are full of choices, and the number of choices we get slammed with everyday is becoming more difficult to manage than ever — especially as the human experience moves more and more to the digital space. The days of having a small set of options available have gone the way of the dodo and, sadly, this isn't for the betterment of mankind. Modern products have to pull every trick out of the marketing handbook just to get their product in front of the consumer, and getting the attention of the consumer isn't even the hard part. It's what follows after you have a person's attention where it really gets challenging … getting someone to actually to buy the product. Understanding the anatomy of a choice is crucial to surviving the new world of product development and marketing. If designers, developers and product managers can better understand how choices are made and, more importantly, why they get made, they will be better equipped to innovate and disrupt the marketplace. These topics and more will be covered in a presentation focused on human choice and how an environment built for choice leads to better customers’ experiences.TRANSCRIPT
Brad Nunnally - @bnunnallyPerficient XD - UX Solution Architect
WebVisions Chicago 2013
Choice...The Gateway Drug to Engagement
Life Full of Choices
Sourcewww.commercialalert.org/Yankelovich.pdf
Daily Commute = 1,320 Decsions
Sourcehttp://flic.kr/p/74NZBo
Which one is the best needle?
Decisions Desire Automation
Technology Is Making It Worse
Choice Is Simple...
LIES!!!
Effort
EnvironmentAttention
Told ya...Easy!
Attention Is A Tricky Beast
Return On Attention
Change Blindness
Here’s The Proof
199920022005200720102013
Selective Attention
Clarity Is Key
Being Gifted With Attention
Right Time, Right Place
Use Established Patterns
Noisy Environments
I Regret NOTHING!
Follow Cow Paths
Stay On Target!
Required Effort
Two Systems of Thinking
System 1 - Assumptions
Chess Masters
System 2 - Rationale Thought
Evolution of a Customer
Little Effort As Needed
Choice
Attention
Environment Effort
A good game is a series of interesting choices.
Sid Meier
Loyalty Is Dead...
The loyalty rate isn't that high. I could have a big hit, then put out the next single, and they say, Oh yeah, who are you? Prove it again.
- Lenny Kravitz
Thank You!Brad NunnallyUX Solution ArchitectPerficient XD
Email - [email protected] - @bnunnallySite - www.onestraythought.com
Designing The ConversationTechniques for Successful Facilitation
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